An Inside Look At Netflix’s Impressive Rebranding Campaign

Netflix has been building quite a reputation for themselves, with “Netflix and Chill” quickly becoming part of everyday vocabulary.

New York-based creative studio Gretel carried out the rebranding of Netflix.

Using the stack as a visual metaphor and identity system, the agency was able to feature the many services and products that Netflix offers in a cohesive, visually pleasing manner. These stacks are simple, flexible and they work in almost every medium.