New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign

New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign

New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]

Trollbäck+Company Designs Strategy and Visual Identity for Audio Start-Up IRIS

Trollbäck+Company Designs Strategy and Visual Identity for Audio Start-Up IRIS

New York branding and design studio Trollbäck+Company has created a substantive, industry-disrupting brand identity for IRIS, a next-gen audio technology start-up promising to revolutionize the way we see, live, and experience sound. In advance of its July 28th IRIS Flow Headphones launch, Trollbäck+Company delivered a compelling brand foundation, logo and visual identity to position IRIS’ patented […]

Design for Change Series 2 – Color Me Up

During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories. This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle.

Design for Change Series 2 – Color Me Up

Color Me Up’ is a conceptual in-home hair coloring packaging design, on a mission to inspire change: to disrupt the swathe of category uniformity we bear witness to across all markets.  The inspiration behind the design began with a deep dive into the category, resulting in some incredible statistics; 85% of women color their hair at […]

Bulletproof rediscovers Old Gold’s sweet spot and revitalises the iconic Aussie chocolate brand

Bulletproof rediscovers Old Gold’s sweet spot and revitalises the iconic Aussie chocolate brand

Mondelez International partner with independent strategic brand design agency Bulletproof to revitalise the Cadbury Old Gold brand identity to regain its iconic status. Bulletproof was appointed to the project in April 2019.  Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger generations. What […]

New branding for Currys PC World welcomes customers into a bright new world

The complete brand refresh led by FutureBrand is a timely and positive boost for customers as stores re-open across the country

New branding for Currys PC World welcomes customers into a bright new world

FutureBrand ‘ latest work: a total refresh of the Currys PC World brand. The new bright and optimistic visual identity, which will be rolled-out in both in-store and online shopping environments, now reflects Currys PC World’s passion for helping everyone enjoy amazing technology, alongside the brand’s core values of being modern, stunning, witty, infectiously passionate and a […]

Design for Change Series 1 – Be

Design for Change Series 1 – Be

During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, […]

RB launches newly designed Air Wick Freshmatic

RB launches newly designed Air Wick Freshmatic

RB reveals its newly designed Air Wick Freshmatic Automatic Spray – the newest product from the trusted Air Wick brand that neutralises odours and fills homes with continuous fresh fragrance through regular sprays.  An Appealing Transformation  RB partnered with one of the world’s leading product design and development consultancy DCA to transform the device, with […]

PB Creative Reaffirms Signal’s Premium Proposition in Europe

PB Creative Reaffirms Signal’s Premium Proposition in Europe

London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market. The White Now brand has been the leading innovator in teeth whitening since 2008. The category is fast moving and consumers are constantly looking […]

FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB extended and […]

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