Grey London launches Gay Times’ Amplifund; a foundation supporting LGBTQ voices in challenging environments

Grey London launches Gay Times’ Amplifund; a foundation supporting LGBTQ voices in challenging environments

Grey London has created the visual identity and launch poster campaign for Amplifund – a philanthropic initiative led by global LGBTQ media organisation, Gay Times. Launched by Tag Warner, Gay Times CEO, and in partnership with human rights charity GiveOut, Amplifund is supporting LGBTQ activism in media to help increase the acceptance of LGBT communities […]

The Female Quotient launches ‘Make Equality Moves’ campaign via Burns Group

The Female Quotient launches ‘Make Equality Moves’ campaign via Burns Group

The Female Quotient, a female-owned business committed to advancing equality in the workplace, launched a new campaign developed by Burns Group, a female-led, NYC-based brand transformation company, called ‘Make Equality Moves.’ The initiative aims to drive tangible movements, developed by The Female Quotient, to solve for the harrowing reality that from where we stand today, gender equality is […]

Friends of Animals unveils new “Silence Kills” campaign by Chemistry

Friends of Animals unveils new “Silence Kills” campaign by Chemistry

The televisions screens of New York City residents will go dark this week when Friends of Animals, an international nonprofit wildlife advocacy organisation, airs its provocative ad spotlighting the fur industry. The ad, created by Atlanta-based Chemistry, seeks to promote awareness of the cruelty involved in the use of fur for fashion from the animals’ […]

Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Malibu adds content into its caps thanks to Guala Closures’ innovative cap with NFC technology

Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]

VMLY&R Creates Wearable Tech for New Tennessee Tourism Campaign

VMLY&R Creates Wearable Tech for New Tennessee Tourism Campaign

Tennessee faces its toughest critics yet with a new “Kid Reviewed” campaign that launched on June 5. The Tennessee Department of Tourist Development partnered with attractions across the state to find out whether joy can actually be measured. And if so, is it possible to identify the places and activities that generate the greatest joy […]

Marcus Thomas Plans and Executes Media Plan for TourismOhio

Marcus Thomas Plans and Executes Media Plan for TourismOhio

Marcus Thomas has planned and executed TourismOhio’s largest media plan since introducing its new brand, ‘Ohio. Find It Here’. The campaign aims to boost road trip tourism to various Ohio cities by creating the Midwest Living Road Rally from May 6-10.  TourismOhio partnered with blog Full-Time Travel, who will visit each city, post on Instagram and […]

AXE invites young men into the bath to celebrate their ‘Bathsculinity’ in new campaign by 72andSunny Amsterdam

AXE invites young men into the bath to celebrate their ‘Bathsculinity’ in new campaign by 72andSunny Amsterdam

Men are being urged to indulge their ‘bathsculine’ side in a new campaign created by AXE and 72andSunny Amsterdam that introduces a new word and concept to the world – Bathsculinity. The US campaign launched with a series of 15-second films starring actor and comedian Lil’ Rel Howery who introduces the concept of Bathsculinity, an […]

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