AXE invites young men into the bath to celebrate their ‘Bathsculinity’ in new campaign by 72andSunny Amsterdam

AXE invites young men into the bath to celebrate their ‘Bathsculinity’ in new campaign by 72andSunny Amsterdam

Men are being urged to indulge their ‘bathsculine’ side in a new campaign created by AXE and 72andSunny Amsterdam that introduces a new word and concept to the world – Bathsculinity. The US campaign launched with a series of 15-second films starring actor and comedian Lil’ Rel Howery who introduces the concept of Bathsculinity, an […]

Boden unveils new US brand campaign by Yard NYC

Boden unveils new US brand campaign by Yard NYC

Boden, the British clothing brand unveils the first images from its new US brand campaign via Yard NYC, launching for spring 2019. Embracing Boden’s spring/summer theme of adventure and discovery, the campaign, “Like a Brit” inspires the American woman to embrace a renewed sense of optimism and joy through Boden’s glorious British style. Rolling out […]

Send Me A Sample Continues Rapid Growth with Global Hires

Send Me A Sample Continues Rapid Growth with Global Hires

Send Me A Sample has announced five new hires across its UK and US offices, as the world’s first and only voice-activated sampling programme continues to expand globally. Send Me A Sample’s hires include James Leung as product manager (previously senior product manager at Hostmaker), Simon McLoughlin as director of operations (previously regional head of operations, APAC at Geometry Global) […]

Investis Digital announces acquisition of Vertical Measures to enhance digital and performance marketing offerings

Investis Digital announces acquisition of Vertical Measures to enhance digital and performance marketing offerings

Investis Digital, a leading global digital communications company, announced the acquisition of Vertical Measures, a Phoenix-based digital marketing agency specialising in digital marketing strategy, content marketing, paid and organic search, lead nurturing, and conversion rate optimisation. The acquisition of Vertical Measures further bolsters Investis Digital’s ability to deliver on its Connected Content approach, which combines […]

Avec creates brand identity for Care, a new DTC skincare brand

Avec creates brand identity for Care, a new DTC skincare brand

New York branding and digital agency Avec creates brand identity for direct-to-consumer skincare start-up Care, showcasing the simplicity and efficacy of the new product line.  Care launched with five straightforward, high-performing skincare products: a cleanser and toner, two moisturisers, a night serum, a lip and eye cream, as well as a sunscreen that will launch in the early spring. […]

Pearlfisher Masters a Perfect Blend of Cultural Collaboration for New Legent Branding

Pearlfisher Masters a Perfect Blend of Cultural Collaboration for New Legent Branding

Pearlfisher announced its partnership with Beam Suntory in the creation of Legent – a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family […]

Deputy hires new CMO, expands International team to Silicon Valley

Deputy hires new CMO, expands International team to Silicon Valley

Deputy, the award-winning workforce management software platform, announced the hiring of Jennifer Shambroom as its new Chief Marketing Officer, expanding its global team to San Francisco. With a long-standing track record leading high performance marketing teams, Shambroom brings a wealth of experience to Deputy on the heels of its $81 million Series B investment round. […]

Dentsu Aegis Network Names Bloomberg’s Jacki Kelley as President, Chief Client Officer in the US

Dentsu Aegis Network Names Bloomberg’s Jacki Kelley as President, Chief Client Officer in the US

Dentsu Aegis Network (DAN), one of the industry’s leading integrated marketing services group announced the appointment of Jacki Kelley to the newly created position of President, Chief Client Officer, Dentsu Aegis, U.S. Kelley will report to Dentsu Aegis Network Americas CEO Nick Brien and will join both the Dentsu Aegis Network U.S. Executive Team and […]

1 2 3 37