Agency Brings on Industry Vet to Cement its Creative Footprint in New York Cross-cultural agency the community New York has tapped 360i alum Frank Cartagena as its Chief Creative Officer. In this new role for the New York office, Cartagena will oversee all creative output for the agency’s New York-based clients, while also generating new […]
Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign this January, which is all about inspiring the nation to get imaginative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign, which airs on TV from 6th January, sees breakfast eaters exploring the taste possibilities that lay just a few […]
As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry. More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you […]
Celebrity Cruises launches multi channel media campaign with new brand film on Christmas Day
Celebrity Cruises launches its new brand film, Wonder Awaits, across multiple channels this Christmas, kicking off with a TV spot during The Great British Bake Off on Channel 4 on Christmas Day. Celebrity Cruises will advertise on Channel 4, Sky and – for the first time – ITV, for two and a half months supported with […]
Jellyfish, a digital partner to some of the world’s leading brands, is today announcing its acquisition of award-winning creative agency, Social Life. This marks Jellyfish’s first acquisition since receiving investment from French group Fimalac last month, creating a global digital business valued at circa £500m. Co-founded in 2014 by former BBC Radio 1 producers, Laura-May Coope and […]
People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]
Mid-Day is an iconic tabloid of Mumbai with a legacy that expands over a period of 4 decades. Mumbai’s very own newspaper, Mid-Day has a very loyal reader base across the city. Keeping the Sunday readers in mind, recently Mid-Day revamped the content of its Sunday edition.
“Sunday mid-day is traditionally known for its curated ideas and quality of writing. The thrust is on leisure reading and hand-picked feature articles spanning everything from pop- and sub-culture, to food and drink, health, heritage revival, fashion and technology, sport, the arts and entertainment. News is of course, our mainstay, and we don’t compromise there. So, […]
Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until 27th April 2020 inclusive. Produced by Grand Visual, IG’s […]
69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]
JOYSTICK – TELEFONICA/VIVO from Africa on Vimeo. VIVO telecom company is launching a new film with the tennis player Rafael Nadal, ambassador of the Telefonica Group. With a very delicate approach, the film tells the story of Leo, a small fan of Nadal who becomes a celebrity at school for being so good at the […]