Verizon Media’s RYOT Studio to bring next-gen content experiences to the UK via Digital Catapult partnership

Verizon Media’s RYOT Studio to bring next-gen content experiences to the UK via Digital Catapult partnership

Verizon Media and Digital Catapult, the UK’s leading advanced digital innovation centre, and Arts Council England announce a new partnership that will see RYOT Studio, Verizon Media’s content marketing and XR experiences arm, sponsoring CreativeXR as its ‘Exclusive AR/ MR partner’. The deal will also facilitate the building of next-gen content experiences for RYOT’s clients […]

EE and Mars announced as the debut line-up of advertising partners for Snapchat Commercials

EE and Mars announced as the debut line-up of advertising partners for Snapchat Commercials

Snap Inc. announced the debut line-up of advertising partners for Commercials, Snapchat’s six-second unskippable ads that run across Snapchat Shows in the UK. EE and Mars are among the first advertisers to take advantage of the new ad format which will be available across the entire Shows platform in the UK. Commercials are available through Snap’s […]

European TV Industry Calls for Urgent Change to Advertising Metrics

European TV Industry Calls for Urgent Change to Advertising Metrics

New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]

Outra Makes Key Business Development Appointment to Aid Growth

Outra Makes Key Business Development Appointment to Aid Growth

Predictive data science business, Outra, has appointed Stewart Holt to the role of Business Development Director, in its continued drive to meet its ambitious expansion plans for 2019/20. Holt will work alongside Outra’s existing business development team and will be responsible for driving the organisation’s planned and structured growth, particularly amongst data-heavy sectors such as […]

Mention Me Announces Senior Hires And International Expansion

Mention Me Announces Senior Hires And International Expansion

Referral marketing technology business Mention Me, announces a raft of senior appointments across the business, following their Series A funding raise of $7M in 2018 with Eight Roads Ventures. The team are focussing on accelerated growth in the UK, international expansion in the US and Europe, new strategic partnerships and the release of new products. […]

DMEXCO opens Future Park

DMEXCO opens Future Park

Future technologies and innovations will find a new, prominent home at DMEXCO: The “Future Park”, which will be opened for the first time in 2019, is located directly at the entrance of Hall 9. Therefore, all visitors who make their way to the Congress Stage, will have to pass it. Innovators, visionaries and start-ups will […]

T.M.Lewin partner with specialist marketing technology provider to enhance email communications

T.M.Lewin partner with specialist marketing technology provider to enhance email communications

T.M.Lewin, the expert shirt maker and tailor, has formed a partnership with email marketing pioneers Kickdynamic to drive engagement and improve the customer experience. Founded over one hundred years ago on the world-famous Jermyn Street, London, T.M.Lewin has since gone on to open dozens of stores worldwide, including Europe, Singapore and Australia. Using many of […]

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester.  Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging […]

1 2 3 118