82% considered B2B digital marketing as a new business driver
65% of marketers plan to increase their B2B digital marketing spend
62% plan to refresh their B2B marketing strategy this year
Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021. Over two thirds (68%) of […]
A new partnership with Cavai, the world’s most advanced conversational advertising platform, provides unprecedented interactivity within Inskin’s ad formats
Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new and unique possibilities for in-ad interactivity and allow for engagement and product selection within the format itself. A leader in specialised, high-impact formats, Inskin delivers […]
The Manchester arm of international digital agency Dept has welcomed four new female digital experts. Joining just in time for International Women’s Day, these new starters bring a breadth of experience across marketing, project management, design and user experience. Lavinia Alexoiu is Dept’s newest Senior UX Designer, joining after a three-year posting at Manchester’s Accenture […]
User experience expert highlights three types of business experiments to create growth opportunities in 2021.
Finding ‘hidden’ revenues is something all businesses could do with this year. And one way to achieve this can be through growth experimentation. So why is 2021 the year to become an ‘Experiment Business’? Jess Sherratt, Head of User Experience at Digital Product studio Code Computerlove, explains: “In times of great change – experimenting within an ever-altering consumer […]
Manchester headquartered strategic design agency Absurd is making a number of new hires across strategic design and technology, as it reports a 113% growth in its first quarter.
The appointments come on the back of Absurd being awarded a number of major new projects, three resulting from competitive pitches. The agency, which specialises in digital products and service design, works as the design partner for large organisations through to scale-ups, with long-standing clients including Umbro, Brother and LV=. After a successful inaugural service design programme […]
Warwickshire-based marketing agency, tmwi, has appointed a new Managing Director, Matt Morgan, as it actively pursues growth opportunities in the market at this time. In his role as MD, tmwi Ltd, Matt will lead client services and planning and strategy whilst growing the agency’s team and client base and focusing on product and capabilities development. […]
The Focaccia Florist, London’s first floral bakery, launches today with a punchy yet humorous take on the Valentines occasion, asking consumers “Why Give Flowers You Can’t Eat”. The campaign will be launched across digital media across the UK from February 2021. The surreal spot, created by 10 Days London, shows the awkward moment of receiving a […]
One of the UK’s leading young tech entrepreneurs is speaking out to warn organisations operating across multiple sectors that the post-COVID business world may look quite different than it did before. James Henry Blake, Founder and CEO of digital performance agency Vindicta Digital, has witnessed firsthand the impact that the COVID-19 pandemic is having on […]
Newly created global role accelerates end-to-end creative commerce offering
VMLY&R COMMERCE, announces the promotion of Debbie Ellison, Chief Digital Officer Geometry UK, to Global Chief Digital Officer with immediate effect. In this newly created role, Debbie becomes responsible for driving new business opportunities, revenue streams and enhanced capabilities for clients and for VMLY&R COMMERCE. Her brief is to create innovative, effective digital commerce solutions […]