On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality. Unveiled on the […]
Britain’s first contactless car vending machine launched in London on August 21, offering motorists a haggle-free way to purchase a brand-new car. The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering. The bespoke contactless […]
Following a three-way pitch process, Travelzoo the global publisher of exclusive travel and entertainment offers, has appointed TMW Unlimited to handle its UK CRM activity. With more than five million members in the UK and 25 offices worldwide, Travelzoo publishes offers from more than 2,000 travel, entertainment and local companies. This new remit will focus […]
Birds Eye, the Nomad Foods-owned frozen food brand, has named creative agency ELVIS as its UK digital and social agency. The appointment follows a strategic review. ELVIS will now partner with Birds Eye to deliver best-in-class social and digital content, in line with the frozen food giant’s ongoing push to drive its core brands and […]
Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]
The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]
SSAFA, the Armed Forces charity which has been supporting serving personnel, veterans and their families since 1885, has just unveiled its new, user-led website. The site, at www.ssafa.org.uk, has been built by strategic creative agency WPNC, as the charity seeks to boost its online presence through an ambitious digital transformation programme. SSAFA is the oldest […]
According to a survey carried out by the City of Helsinki in 2018, two thirds of residents identified the climate crisis as their major concern when thinking about the future of the city. In response, Helsinki has launched Think Sustainably, the world’s first online service that enables making sustainable choices as easy as using an app. […]
DKNY (ADF Fragrances) has partnered with voice-activated trial & acquisition platform Send Me a Sample, to drive trial of its Be Delicious fragrance amongst Gen Y and Z, by offering samples via voice. The brand is targeting women aged 18-30 via paid-for posts on Facebook and Instagram. Those targeted will be served creative prompting consumers […]
Self-tanning and skincare brand Bondi Sands has appointed Honchō to be its agency partner to boost its digital marketing footprint in the UK. The Hertfordshire-based search marketing agency will be responsible for driving Bondi Sands’ visibility through its SEO and Content Marketing services and growing its presence on the other side of the world from its Australian home. Bondi […]