The National Institute of Medical Herbalists the UK’s largest, and oldest regulator of herbal practitioners promotes the benefits, the efficacy and the safe use of herbal medicine. With an increasing number of people choosing a more holistic approach to their health and well-being, the institute needed to stand out as the go-to ‘Natural Authority’ for all-things herbal […]
Lillet, a premium French aperitif created in 1872 and a jewel in the Pernod Ricard crown, has chosen McCann to deliver a new positioning and global campaign platform for the brand. Prepared in the Maison Lillet distillery in Podensac, a small village south of Bordeaux by a dedicated team of fewer than ten people, Lillet comes from a subtle blend of […]
Celebrating 50 years of Serviceplan: in its anniversary year, Europe’s leading independent agency group is marking the momentous occasion with a very special design. Based on the original Serviceplan logo from the early seventies, an anniversary design with the slogan “Born Integrated” was created. The new design celebrates the integrated and holistic approach to communication […]
Canary Wharf Group (CWG) launches build-to-rent (BTR) venture, Vertus, with an experience-led brand and marketing strategy by integrated branding agency me&dave.
According to PWC, by 2025 60% of Londoners will be tenants; and Savills reports that BTR has seen a 34% growth in the past year alone, with 140,000 homes completed or in the pipeline. Bringing ‘Residential Leasing’ to London, Vertus – which comprises three high-spec apartment blocks – introduces a new standard of build-to-rent, including […]
Amazon, Aldi and M&S Simply Food: UK’s “most loved” retailers Nation’s favourite 100 retail brands revealed
Amazon, Aldi and M&S Simply Food have topped the charts as the most loved retailers in the UK, according to a new study of 96,000 consumers from Savanta. The research, which rates the top 100 retailers by how loved they are by consumers, also identifies a direct correlation between an emotive brand connection and commercial […]
Quiet Storm Appointed To Shape Brand Strategy And Creative Direction For New Plant-Based Brand, Nutritious Delicious
Quiet Storm has been appointed by Nutritious Delicious in the UK – the natural, plant-based food brand owned by French brand Andros (who also own Bonne Maman), to build brand awareness and fame. This will be the first major activity for Nutritious Delicious, with the work due to break this spring. Quiet Storm won the […]
Brand design agency Vault49 reveals a new logo and visual identity for nascent media brand So Satisfying, an IMGN Media brand, across its social channels.
So Satisfying creates original content and curates videos from an exclusive group of content partners. Their channel content is viral, entertaining and brain tingling. Vault49’s work is an example of how to capture a budding audience and define an emerging category. Sensorial experience So Satisfying, the world’s largest ASMR content provider, was launching a multi-platform […]
2050 believes challenging ideas are the way to create real change for the future Today sees the launch of new creative agency, 2050. Driven by the power of optimism and the philosophy ‘ideas change things’, the agency seeks to build brands that are ready to create culture change and brand fame through challenging ideas. They […]
Shop Direct is reinvented as The Very Group with a new brand identity and employee value proposition
Shop Direct has rebranded to The Very Group with a new corporate identity and employee value proposition (EVP) that reflect the next phase of the business’ ongoing transformation. The new identity, which was created by St. Luke’s working closely with The Very Group’s in-house creative team, will roll out from 13 January 2020, together with […]
Heights, an innovative cognitive performance brand, launches with a brand strategy, name and identity created by Ragged Edge. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular brain-training advice, blending nutrition, knowledge and exercise to enable people to realise enhanced cognitive function. But while consumers are happy to […]