Icelandic Group Center Hotels Launches Full Rebrand and Website, Designed by Leading London Agency I-AM

Icelandic Group Center Hotels Launches Full Rebrand and Website, Designed by Leading London Agency I-AM

Icelandic hotel chain, Center Hotels, has hired international branding and customer experience agency I-AM to launch a bold group-wide re-brand to reinforce their position as the most loved hotel group in Iceland and beyond.  With the entrance of various international chains intensifying the increasingly competitive Icelandic market, Center Hotels decided it was time to enhance […]

Substantial Announces Rebrand In Celebration Of 13-Year Anniversary

Substantial Announces Rebrand In Celebration Of 13-Year Anniversary

In celebration of its 13-year anniversary, Substantial, a digital innovation and build studio, has unveiled a rebrand created to embrace and reflect the studio’s optimism for the future of technology.  While the studio has earned a reputation over the years as a trusted partner in creating hundreds of ambitious digital products for its extensive list of clients, it’s also one of the […]

Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]

The View from The Shard appoints Quiet Storm to reposition its brand at London’s Highest Viewing Gallery

The View from The Shard appoints Quiet Storm to reposition its brand at London’s Highest Viewing Gallery

Quiet Storm has been appointed to work with the team at The View from The Shard as it improves its customer experience in 2020.  The agency’s remit is to support The View from The Shard to develop and launch a new brand as it makes significant upgrades to the experience, positioning it as a must-go, iconic destination for […]

FAB tease fresh new look and open entries for The 22nd FAB Awards

FAB tease fresh new look and open entries for The 22nd FAB Awards

As most of us prepare to usher in the holiday season and say goodbye to 2019, The FAB Awards (FAB) are working hard to prepare for another exciting year ahead. FAB, who are now open for entries for their 22nd edition in 2020, are the only International awards programme in the world that focus solely […]

PB Creative unleashes AXE’s ‘Wild’ side

PB Creative unleashes AXE’s ‘Wild’ side

Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever to create a new range identity and pack designs for male grooming brand AXE (LYNX in the UK). Tapping into the growing trend of naturally inspired products, the AXE brand team collaborated with global strategic design partner PB, […]

New flagship museum store designed by Lumsden Design opens at The Museum of Modern Art

New flagship museum store designed by Lumsden Design opens at The Museum of Modern Art

The new 5,200 square foot flagship store at The Museum of Modern Art designed by architects Diller Scofidio + Renfro in collaboration with Gensler, with retail design by Lumsden Design opened this week adjacent to the lobby of the Museum. Intended to attract passers-by and ticketed museum-goers alike with dual entrances, the new retail position […]

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