Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

As Mexican-American culture continues to be infused with culture in the United States, opportunities are ripe for Mexican beer with a confident, unique offering. Tecate partnered with Pearlfisher to position a new sub-brand of premium light beer, design the brand, communications and advertising as well as develop an apt, standout name for Tecate ALTA. As Tecate’s first foray […]

Pearlfisher’s brand creation for Consider Pastures sets the golden standard for eggs

Pearlfisher’s brand creation for Consider Pastures sets the golden standard for eggs

The pioneer and leading producer of humanely-raised organic and free-range eggs in the US has created a new range of pasture-raised, ultra-premium quality eggs known as Consider Pastures. Pearlfisher partnered with Consider Pastures to create a brand strategy and design that matches their mission to always provide the best that nature has to offer. The brand’s responsible […]

Fireheart Coffee’ Branding by Buddy Creative – A Super-Fresh Brand Is Built From Scratch

Fireheart Coffee’ Branding by Buddy Creative – A Super-Fresh Brand Is Built From Scratch

Fireheart is a super-fresh, small-batch British coffee brand that’s as big on ethics as it is on character. Available via online subscription, carefully selected beans are roasted and posted to order. We came up with a bold, bright and disruptive identity that deliberately breaks away from the usual visual cues of coffee packaging. The F logo, […]

Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

New visual identity and packaging proudly reaffirms the brewery's place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage

Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

Design Bridge New York share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, creating a […]

Williams Murray Hamm Helps Castrol Switch On An Electric Future

Williams Murray Hamm Helps Castrol Switch On An Electric Future

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of e-Fluids for the electric vehicle market. Launching March 2021, Castrol ON visibly signals the business’s move into electric mobility. CAS_ON_FILM_VO AND MUSIC_V2 from WMH on Vimeo. […]

Pearlfisher New York entices the next generation of own brand shoppers with ShopRite’s own brand for household goods, Paperbird

Paperbird: A human approach to household goods

Pearlfisher New York entices the next generation of own brand shoppers with ShopRite’s own brand for household goods, Paperbird

As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products – Paperbird.  ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market […]

Expression is the Future! AXE Global Redesign by PB Creative

PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience

Expression is the Future! AXE Global Redesign by PB Creative

AXE is synonymous with young guys.  As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]

BrandOpus announces shift to Employee Owned Trust model

BrandOpus announces shift to Employee Owned Trust model

BrandOpus, the global brand-led creative agency, has announced it will become an Employee Owned Trust (EOT) from today, following the sale of partner shares to employees. The move will allow BrandOpus’ founding partners to release some of their equity in the business, whilst retaining the agency’s culture of independence. The decision came after a period […]

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