Andy Blenkle appointed President to expand government practice Independent agency Yes& has consolidated its federal government business in a new subsidiary, Yes& Federal LLC, offering outstanding strategic communications, integrated marketing, branding, advertising, and public relations services along with top-tier creative production including copywriting, graphic design, video, digital/online, and events. Yes& Federal will support the government’s ongoing efforts by […]
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the […]
Publicis Media UK today announces the appointment of Andy Cabirdassou as Chief Technology Officer (CTO). In this newly created role, Cabirdassou will lead a centralised team delivering tech, data, product and AI strategies for all clients across Publicis Media UK, which includes media agencies Zenith, Starcom, Spark Foundry, as well as performance marketing specialists, Performics. […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high […]
To support the acceleration of growth for the iconic bakery brand, Hovis, the business has newly appointed Mark Brown as its Chief Marketing Officer. Mark brings with him a vast and varied knowledge of the food industry, having held Senior Marketing positions at Kraft Foods, Kerry Foods and General Mills. At General Mills he most […]
Partnering tourism commissions in Shelby, Jefferson, Oldham, Bullitt, Nelson, and Hardin Counties of Kentucky are proud to announce The Kentucky Black Trailblazers Experience. It is a transformative first-of-its-kind immersive experience that celebrates the influential Black figures who have shaped the history of the state and beyond. Across the vibrant counties of Kentucky, a new journey […]
Sparteo, the adtech platform for publishers, has appointed Rachel Saada to the newly created role of Head of Marketing. Rachel will focus on the UK market, alongside France, as the Paris-based scale-up projects growth of over 50% in 2024. Rachel joins Sparteo from global creator company, Jellysmack, where she led its EMEA marketing operation in […]
Nail Communication’s new campaign for the R.I. Lottery attempts to reinvent an underutilized advertising medium – gas pump videos. Enter The Lady in the Gas Pump (TLITGP), the star of six witty, self-referential spots designed to run exclusively at gas pumps. “Nail came to us and said, ‘Gas stations are a popular place to pick up lottery […]
Joe Berkeley LLC announce four new commercials for Arbella Insurance and their partner Special Olympics Massachusetts. The commercials feature Lumene “Lightning” Montissol and other Special Olympians. Shot on location at Milton Academy’s track, in Milton, Massachusetts, the production consisted of three scout days at Special Olympics practice, one crew day at Special Olympics practice, and […]
GumGum Strengthens Executive Leadership with Award-Winning Media Veteran GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new Chief Marketing Officer (CMO). “We’re absolutely thrilled to welcome Kerel as our new CMO,” said Phil Schraeder, CEO of GumGum. “This is a game-changing moment for us […]
