A US fast-food chain reworking one of Italy’s most loved breads was always going to face scrutiny from Italian diners, so when KFC decided to swap the bun for focaccia with two new sandwiches, DUDE: Milano embraced the potential controversy with a touch of comedy. The Focaccia all’Americana, with fried chicken, bacon and cheddar, and […]
MoodBoost enables brands and agencies to find and select media environments based on audience emotion, with early campaigns showing performance increases of up to 43% DAIVID, the creative and media intelligence engine, today launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads […]
Perfect Storm has partnered with 35-year-old pet protection company identibase on its rebrand to identi. As well as unveiling a new brand, the agency has also helped develop a new app for the company to support their new proposition Locator – combining a smart tag and companion app to help pet owners stay connected to […]
Expanded platform challenges misconceptions about the role wishes can play in the treatment journeys of children facing critical illness Today, Make-A-Wish® Canada unveils the latest chapter of Wishes Are Medicine, the organization’s platform launched in 2025 to challenge misconceptions about its work: that wishes are simply nice-to-haves, when instead they are an essential part of […]
amma.family, a global mobile service and one of the world’s largest communities for pregnant women and their families, has acquired a 51% stake in Buzzaar, a Dutch agency specialising in word-of-mouth marketing. For amma.family’s commercial partners, the deal opens new ways to work with a highly targeted audience of expectant and new parents; for families, […]
In a world where there’s an AI tool for almost everything, Maltesers® is reminding Brits that technology can help answer plenty of questions, but when it comes to life’s biggest moments, there’s still nothing quite like a chat with someone who’s been there, done it and has a story or two to share. In fact, […]
This Tuesday, October 6, Taco Bell is taking its annual National Taco Day celebration worldwide, teaming up with Duolingo to officially declare it Global Taco Day, introducing an all-new Duo Habanero Sauce, taco-fuelled language fun and a special Global Taco Day giveaway for fans across the UK. Going Global: Taco Bell and Duolingo are taking National […]
How do you make an awareness film about a condition that never looks the same twice? That’s the question at the heart of FightTheStroke‘s new campaign, and instead of answering it, Italian agency DUDE Milano has made the struggle the crux of the story. FightTheStroke is an Italian foundation that supports families of young stroke survivors […]
The premium egg brand invests in marketing for the first time Creative communications agency bray leino today reveals ‘For the Love of Egg’, its first creative work for premium egg brand St. Ewe, to grow awareness and drive sales among higher income households and families who value good food. As the Cornwall-based egg company’s first […]
Building on the momentum of its partnerships with Scuderia Ferrari HP and Global Ambassador, Charles Leclerc, Chivas Regal transformed Monza race week into a multi-day celebration of true mastery, anchored by the launch of Chivas Regal 16, a limited-edition blended Scotch whisky and expression of mastery co-created with Charles Leclerc. Photo credit: SIDEQUEST Designed around the […]