SENIOR SERVICES MARKETING AGENCY VARSITY NAMES PRESIDENT 

SENIOR SERVICES MARKETING AGENCY VARSITY NAMES PRESIDENT 

New leadership is part of agency’s plan for continued growth in 2024 and beyond In another signal of the company’s growth – and planned expansion for the future – senior services marketing agency, Varsity, has named Derek Dunham as the agency’s president.  In his new position, Dunham will lead day-to-day operations of the company in […]

BRAZILIAN AGENCY SOKO DEBUTS NEW IMPACT UNIT AND SIGN A PLEDGE WITH  UN WOMEN’S INITIATIVE UNSTEREOTYPE ALLIANCE

BRAZILIAN AGENCY SOKO DEBUTS NEW IMPACT UNIT AND SIGN A PLEDGE WITH  UN WOMEN’S INITIATIVE UNSTEREOTYPE ALLIANCE

Dubbed ‘Walk,’ SOKO’S New Unit Intends to Change The Narrative On How Brands’ Marketing Messages Can Promote Social Impact SOKO, the Brazilian independent agency, is unveiling its new unit and methodology, Walk, to showcase its unique creative approach in combating persistent, negative imagery in marketing messages as part of its work with Unstereotype Alliance Brazil […]

PUBLICIS GROUPE EMEA INVESTS IN B2B WITH LAUNCH OF PUBLICIS PRO

PUBLICIS GROUPE EMEA INVESTS IN B2B WITH LAUNCH OF PUBLICIS PRO

Publicis Pro will be a centre of excellence for Publicis Groupe EMEA Publicis Groupe EMEA has announced today (Thursday) the launch of an advanced B2B offering for clients across the region, Publicis Pro. Publicis Pro brings together the expertise of Octopus Group, the agency Publicis Groupe UK acquired three years ago, with the strength and […]

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating […]

LYNX AND MULLENLOWE UNVEIL #GetPearedUp CAMPAIGN TO REDEFINE INTIMACY FOR GEN Z

LYNX AND MULLENLOWE UNVEIL #GetPearedUp CAMPAIGN TO REDEFINE INTIMACY FOR GEN Z

Integrated communications agency MullenLowe UK announced the launch of its latest social-first campaign with the no.1 men’s fragrance brand in the world, Lynx. #GetPearedUp is about encouraging guys to get closer to others in fun and irreverent way this Valentine’s Day. In a world where guys are detached from a lack of relationships, Lynx recognises […]

Brandon makes two senior hires across their growing Manchester and London offices.

Brandon makes two senior hires across their growing Manchester and London offices.

Brandon, an independent creative partnership is excited to announce the appointment of two new senior hires across the expanding Manchester and London teams; Vicky Cunningham as Senior Brand Strategist and Anna Bates as Senior Designer, reinforcing Brandon’s dedication to delivering innovative and impactful brand strategy and creative into its growing international partnerships. Vicky Cunningham, formerly […]

Butterfly Cannon makes a splash with their wellie boot-inspired campaign for Laphroaig Scotch Whisky

Butterfly Cannon makes a splash with their wellie boot-inspired campaign for Laphroaig Scotch Whisky

Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]

Plenty will fund the wedding of couples who make a “Vow To Clean” in new campaign

Plenty will fund the wedding of couples who make a “Vow To Clean” in new campaign

Because love is messy, Essity’s kitchen roll brand Plenty is proposing that “those three words we long to hear” are in fact “I’ll clean up”. Research reveals that British couples see cleaning as a desired act of love and that partners who clean for each other enjoy stronger relationships. So, in this new integrated campaign […]

Clarion predicts ‘Eatertainment’, Culinary-inspired décor and ‘Snackification’ to be big this Spring

Clarion predicts ‘Eatertainment’, Culinary-inspired décor and ‘Snackification’ to be big this Spring

Consumer and B2b communications agency, Clarion has launched its latest ‘Food For Thought’ sector report, providing valuable free-to-read bite-sized insights into the latest food and drink trends available here Pulled together by its teams in London and Scotland using social listening, media intel and consumer insight, Clarion Communications has collated top tips, trends and case […]

CHECKATRADE APPOINTS ST LUKE’S AS LEAD CREATIVE AGENCY

CHECKATRADE APPOINTS ST LUKE’S AS LEAD CREATIVE AGENCY

Checkatrade announce it has appointed St Luke’s as its lead creative agency following a competitive pitch. The pitch was run following an internal review after the appointment of a new CEO, Jambu Palaniappan, and new CMO Georgina Whalley in September 2023. St Luke’s was appointed after a two-way final shootout. St Luke’s will be the lead agency […]