Hawkstone, the record-breaking beer and cider brand founded by Jeremy Clarkson, made its much-anticipated television debut last night after famously having its first-ever advert banned. The brand aired a 40-second solus spot in the final break before England’s FIFA World Cup match against Croatia, with Diddly Squat Farm’s Kaleb Cooper taking centre stage as the […]
5 questions to guide your workout plan By Zihla Salinas, CEO, Yes& When independent agencies think about growth, the usual suspects show up first: new business, talent, maybe a sharper brand story—all important, of course—but there’s another growth muscle too many agencies don’t train until they need it: M&A. And by then, it’s usually too […]
Having worked across indies and big networks like VCCP, Publicis Poke, and McCann London, Ayla joins the creative agency with a breadth of client experience Joint is expanding its senior leadership team, with the appointment of Ayla de Moraes to the newly created role of Head of Strategy, as the agency continues to build on a sustained […]
The Customer Suitability platform becomes the fifth company in five weeks to appoint The Digital Voice™ as its agency of record The Digital Voice™, the specialist B2B PR and amplification agency for the adtech and technology marketing sector, has announced it has been selected by Customer Suitability platform, Parallel, as its agency of record in the […]
Pringles has teamed up with INNOCEAN Berlin to create an innovative fashion solution for football fans following the World Cup. For the fans who want to stay up late to watch their team’s matches in far-flung time zones – the popular snack brand is launching a hybrid football shirt and pyjama set called the Night Kit. […]
EE, the UK’s best network*, has today launched its new brand campaign, Get the Edge. Created by Publicis Groupe UK’s cross-agency team, the work highlights how customers can get ahead with 5G+ on EE, it’s most powerful and reliable form of 5G connectivity*. The campaign creative has been led by Saatchi & Saatchi, and launches with […]
Cass, South Korea’s best-selling beer brand, and Cheil are hosting the “Wide Cup,” a competition to see who opens their mouth the widest while watching the games, to promote the brand and build excitement for the global football championship. Cass, the official partner of the South Korea National Football Team, is launching various consumer events […]
Publicis London has promoted Katie Hibbard to Chief Strategy Officer. As CSO, Hibbard will lead strategy across the agency’s international client portfolio, which includes Power of One clients and brands such as Fosters, Electrolux and Marriott Bonvoy. Alongside overseeing the agency’s strategic direction, Hibbard will working closely with CEO Trent Patterson and CCO Noel Bunting […]
A future-facing brand campaign from the UK’s biggest network, backed by an £11bn investment Vodafone has unveiled ‘The Nation’s Biggest Network’, its biggest and most ambitious brand campaign to date. Built on the scale of the VodafoneThree merger — which brings together the combined network of Vodafone and Three to form The Nation’s Network — the […]
Independent branding and design network Lonsdale+Partners has announced the appointment of Jocelyne Henri Danet as Group Managing Director, effective 1 July. Working alongside President Frédéric Messian, Henri Danet will drive commercial momentum and growth for the Group. She will lead business units across Paris, Singapore and New York including brand and design agency Lonsdale and […]