Created by Razorfish and designed and developed by makemepulse, the game blends a retro visual identity with modern mobile gaming tech Continuing the success of its McDo+ app, McDonald’s France are amplifying their gaming strategy with the launch of “Rösti Fall’, the latest gaming experience exclusively available on the McDo+ app. Created by Razorfish and designed […]
International production company Papaya Films has signed up and coming director Favio Vinson to its roster. Paris-born Vinson initially studied economics at McGill University in Montreal, Canada, before changing career direction entirely to embark on a directing course in London. His directing style is characterised by fast-paced, kinetic visuals with dark undertones, drawing influence from […]
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad format, which reaches a […]
Six new inductees will also join Marketing Hall of Fame at annual gala The marketing landscape has never been more complex, with leaders navigating economic headwinds, shifting politics and the accelerating disruption of AI. The Marketing Hall of Fame was made for moments like this. On May 6, the American Marketing Association New York will convene the field’s […]
PREMIUM MIXERS BRAND UNVEILS NEW CAMPAIGN Three Cents, being part of the Coca-Cola HBC 24/7 Portfolio, is launching a new campaign that perfectly captures the ambition and attitude of one of the world’s leading premium mixers brands. Leading with the concept ‘Intense to the Last Sip’, the campaign reinforces Three Cents commitment to being the […]
NORD’s new campaign for McDonald’s Finland, Friends’ Fries, aims to bring people together through the McDonald’s app. Young people in Finland are lonelier than ever. As a result, more and more are turning to anonymous social media channels to meet new people – often ending up meeting complete strangers in places that aren’t public or […]
Created by SMALL New York, the campaign celebrates the community spirit around a child’s health – from parents, to clinicians, community, partners, volunteers and beyond At a time when many families are navigating uncertainty, Rady Children’s Health (Rady Children’s) is betting on ‘stubborn optimism’ – the conviction that hope for a child’s future is an […]
Brands urgently need to adopt new strategies built around Generative Engine Marketing (GEM) if they are to thrive in an era in which Large Language Models (LLMs) govern how they are discovered, considered and purchased, according to the latest report from leading digital marketing agency Jellyfish – Brands in the AI Era: Generative Engine Marketing. Brand strategy faces […]
Solution enables Shopify merchants to drive highly-qualified traffic to their sites from within their Shopify dashboard Preciso has launched Ultima Ads for Advertisers, the company’s latest DSP solution, integrated as an app in eCommerce platform, Shopify. Ultima Ads for Advertisers is the first native ads app plugin for Shopify that focuses on a merchant’s advertising goals […]
Founder Craig Crawford challenges CMOs and brand leaders to reconsider the role scale plays in their agency partnerships. Black Noise®, the independent creative agency founded by veteran creative leader Craig Crawford, is going public with a paid trade-press campaign that exposes a bloated holding-company business model. The campaign points to a growing field of small, […]