Nostalgia drives almost three quarters of confectionery spend – new research You can’t beat a classic… In a new online survey carried out in June 2025 by Product of the Year, nostalgia (73%) was overwhelmingly voted in as the key trend motivating confectionery spend. Photo by Jana Ohajdova Confectionery products that have functionality, are plant-based or healthy were […]
CTV Innovation Leader to Spearhead Continued Global Growth ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, proudly announces the promotion of Sarah Lewis to the position of Global Vice President, CTV, effective immediately. In her expanded role, Lewis will continue leading the CTV Innovation Team while taking on additional responsibility for developing and […]
Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), is proud to announce the inaugural European event, Agility Berlin: Transformative Thinking, Rx Precision in Healthcare Marketing, featuring Martin Strobel as keynote. Strobel is an Olympic medalist athlete who competed for HBW Balingen-Weilstetten, and the Germany national team, where he won the European […]
Brandon, a leading healthcare marketing agency, has released new proprietary research that redefines how healthcare brands should engage aging consumers as the longevity economy accelerates. The comprehensive study, The Future of Healthy Aging: How Healthcare Brands Can Lead in the Longevity Economy, offers deep insights into the evolving needs, preferences, and expectations of today’s aging population. […]
DUDE Wipes, the flushable wipe brand and a leader in the bath tissue category, is continuing its run of irreverent marketing with the launch of its new national campaign: The Evolution of Wiping. The campaign marks the latest iteration of DUDE Wipes’ beloved “Best Clean, Pants Down” platform, which first debuted in 2023. The work takes viewers through a […]
The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, […]
Agency Cornett crafts a confident, convincing case for spontaneity Typical tourism marketing calls on visitors to meticulously plan visits around their city’s popular tourist spots. Visit Dublin Ohio and agency Cornett are taking a different approach with a new campaign that encourages travelers to ditch the planning and “just go,” assuring a satisfying, unforgettable experience no matter where they […]
Award-winning Los Angeles-based creative company The Many is launching in Australia. Spearheaded by co-founder Damien Eley, who has returned to Australia after two decades abroad, the move represents the first step in bringing The Many’s successful participation model to a new market. “This isn’t a traditional agency launch and we’re not here to just work for hire,” […]
Diamond jewellery brand Jessica McCormack is using the power of Gen AI to showcase its bridal collection in unexpected settings. With the exception of the beautiful, handcrafted diamond jewellery, the films are 100% Gen AI. Created by creative studio Gravity Road – which has now been appointed as Gen AI agency of record for the […]
ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, today announced a summer special offering: effective immediately, its proprietary Attention Index will be included as a standard feature, free of charge, with every direct IO campaign. This offer applies exclusively to direct bookings and does not apply to programmatic deals. The decision comes at […]