Barclays, one of the UK’s leading financial services providers, has today unveiled its latest campaign ‘Be a step ahead with Barclays Premier’, highlighting how Barclays Premier helps Mass Affluent customers navigate increasingly complex financial decisions while balancing busy working and family lives. Created by global agency of record VCCP, the integrated campaign responds to a banking category […]
Global socially-led creative agency We Are Social has appointed Aidan Goh as its first Head of Paid Media, EMEA. Goh will lead the agency’s vision and strategic direction for paid media across EMEA. He will connect creativity with performance; building integrated, data-driven frameworks that guide how We Are Social plans, activates, and measures media. Bringing […]
St Luke’s has completed its senior leadership team line up following BBD Perfect Storm’s majority investment earlier this year, marking the next step in the agency’s growth as it expands its creative and strategic offering for clients. (L-R – Rich Denney and Anastasia Terzeon) The appointments see Rich Denney assume sole creative leadership as Chief […]
Booksy has teamed up with creative agency partner Humanaut to host a live, pop-up pet studio in Dallas that shows how the booking app helps beauty and wellness providers build and grow thriving businesses – regardless of their focus or area of expertise. To bring that brand promise to life, the global beauty booking app […]
Meet The People (MTP), one of North America’s leading independent advertising agency holding companies, today announced that Maria Politis Moutsatsos has joined the organization as General Counsel. Moutsatsos joins MTP from The Interpublic Group of Companies (IPG), one of the world’s largest agency holding companies, where she most recently served as General Counsel of McCann […]
CrossCountry has unveiled a new large-scale mural in Manchester’s Northern Quarter, transforming a city wall into a giant fridge door covered with travel mementoes, postcards, photographs and keepsakes collected from journeys across the UK. Created with McCann in Birmingham, Been There, Seen That is the latest expression of CrossCountry‘s Take Us On Your Journey brand platform, celebrating the memories, connections and stories that sit behind every […]
F5 Shanghai, a global-minded independent creative agency rooted in China, has appointed Jimyi Xu as its inaugural Director of Global Marketing & Communications. The newly created role puts Xu in charge of shaping the agency’s editorial voice across all external channels—covering media outreach, social engagement, and marketing content—to further strengthen F5’s reputation for exceptional client […]
VisitLEX invites visitors to for a “grounding” wellness experience they can only get in Lexington, KY on the “best ground in the world” Wellness seekers are spending thousands on retreats, cold plunges, and longevity supplements. Lexington, Kentucky has a simpler suggestion: touch grass. Specifically, Bluegrass. In collaboration with long-time partner Cornett, VisitLEX, the Lexington Convention […]
Assumptions about what consumers want challenged by new global retail research Consumers want physical experiences but retailers are falling short, new research shows. Spaces That Feel: Consumer Realities, a global survey of over 5000 consumers in 10 cities, found that only 24% of vivid spatial memories come from branded environments, despite the industry push for brand-led […]
Creative Work Positions Popular Furniture Retailer As a Destination With a Distinctive In-Store Experience Dotted Line Agency (DLA), an independent, full-service advertising agency based in Richmond, Virginia, and Atlanta, Georgia, has launched Green Front Furniture’s first brand campaign since the retailer was founded in 1968. The work positions Green Front’s Raleigh, North Carolina, and Farmville, Virginia, locations as […]