Industry’s First 40 Over Forty Platform Launches

Industry’s First 40 Over Forty Platform Launches

Today, 20th January 2020 marks the launch of the first 40 Over Forty, a platform where anyone can nominate colleagues and those they admire, to celebrate what they bring to the advertising, marketing and media industry because of their age, not despite it. 40 Over Forty aims to shine a much-needed spotlight on the talent surrounding us and to acknowledge men and women within a […]

CO-OP Uses Location-Led Out Of Home Campaign For Exclusive New Plant-Based Range “GRO”

CO-OP Uses Location-Led Out Of Home Campaign For Exclusive New Plant-Based Range “GRO”

Integrated social promotion #GiveGROAGo uses automated Twitter coupons to offer student discount Co-op has used a highly targeted, dynamic digital out-of-home campaign using location data to drive demand for its new and exclusive, extensive plant-based range, GRO. GRO’s aim is to celebrate the diversity and deliciousness of plant-based food and the range is designed with […]

Topdeck Breaks Category Mould With Brave Move From Travel Porn To Authenticity

Topdeck Breaks Category Mould With Brave Move From Travel Porn To Authenticity

Topdeck Travel the global travel brand has repositioned itself, supported by its first ever campaign created with next generation specialist creative agency ZAK, in a bid to engage and recruit new audiences.  For their youth audience, travel is their liberation from normal life. Except it isn’t. Travel is full of fakery and it’s a sea of sameness. […]

We Are Social Promotes Gareth Leeding to Executive Creative Director

We Are Social Promotes Gareth Leeding to Executive Creative Director

Global socially-led creative agency We Are Social has promoted group creative director Gareth Leeding to executive creative director in the UK.   Leeding was the first creative hired by We Are Social in 2012 and has since won more than 40 awards with the agency. He now oversees a multi-disciplinary creative department of 50, working […]

Adverty partners with MADFINGER Games to enable seamless in-game ads

Adverty partners with MADFINGER Games to enable seamless in-game ads

The upcoming “Shadowgun War Games” will be the launch for the partnership Adverty AB,  the leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, the game has […]

Bought By Many launches ‘Love Your Pet Better’ campaign as it passes 100,000 pet insurance policyholders

Bought By Many launches ‘Love Your Pet Better’ campaign as it passes 100,000 pet insurance policyholders

Bought By Many, the UK’s most-trusted pet insurance provider, has launched its largest TV & print advertising campaign – ‘Love Your Pet Better.’ Played out via top tier channels and in national press, the campaign represents the brand targeting further growth in 2020, having hit 100,000 pet insurance policy holders at the end of 2019.  […]

Wunderman Thompson Appoints Naomi Troni as Global CMO and Chief Growth Officer

Wunderman Thompson Appoints Naomi Troni as Global CMO and Chief Growth Officer

Troni Joins Wunderman Thompson to fuel new business and marketing efforts globally Wunderman Thompson, a WPP agency, announced today the appointment of Naomi Troni to the newly created role of Global CMO and Chief Growth Officer. Naomi will be responsible for all global marketing, new business and communication of the Wunderman Thompson brand, and will work cross-functionally across […]