Glenmorangie, the famed Highland whisky brand, has marked the unveiling of its oldest single malt whisky with a branding and design project that culminates in the creation of 149 handmade vessels by celebrated ceramicist Peter Pincus. The launch of the 50-year-old whisky blurs the line between rare spirits and collectable art by bringing Glenmorangie and […]
Analysis Reveals Shopping Assistants Create Radically Different ‘AI Shelves,’ as Brandtech’s Jellyfish Launches Share of Model™ Shopping Optimization to Help Marketers Understand & Influence How Products Get Chosen New research from Jellyfish, a global digital marketing leader within The Brandtech Group, reveals that AI shopping is reshaping competitive dynamics in ways that marketers may not […]
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies Global socially-led creative agency We Are Social has launched a new report, We Are Social Decodes: The New Creator Operating Model, aimed at helping brands dismantle outdated silos within their creator marketing strategy. With 81% of Gen Z […]
Segafredo’s new global brand platform ‘Take Your Shot’, created by BBH London, repositions the brand for a new generation of coffee drinkers. Turning the everyday espresso ritual into a moment of action, Segafredo has repositioned its brand via a new global creative platform created by BBH London, ‘Take Your Shot’. The platform repositions the iconic […]
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time – bringing digital flexibility to trade marketing AI-powered retail media personalisation platform Particular Audience has launched its Trade Media solution, which brings the flexibility, measurability and control of digital media to online supplier-funded promotions. Trade marketing has traditionally required brands to commit promotional […]
Digital commerce and performance group IDHL has appointed Alex Wright as Managing Director of Earned and Owned Media. He will lead the continued development of the group’s SEO and GEO proposition, while evolving its capabilities across SEO, content, Digital PR and outreach to deliver greater value for clients. He joins with over a decade of experience across […]
By Megan Duong, CEO and Co-Founder of Plot AI is moving quickly into creator marketing. Everyone wants technology that can find creators, vet them, track campaigns and tell you who to work with next. And the investment is following. IAB projects U.S. creator ad spend will reach $44 billion in 2026. Nearly half of creator […]
National, multi-channel campaign positions classic comfort as the easy upgrade to everyday mealtime Brandon has launched a national integrated campaign for Idahoan Ultimate Mashed Potatoes, positioning the new Ultimates line as the easiest way to make everyday meals feel rich, elevated and restaurant-inspired—without the extra effort. Built to reach busy “meal upgraders” who want more […]
Global socially-led creative agency We Are Social has appointed Jeff Bowerman as Executive Creative Director in the UK. Bowerman joins from digital agency DEPT, where he served as Executive Creative Director across the UK and Ireland for six years, overseeing creative, design, social, production, and creative technology teams. Bowerman will now lead We Are Social’s […]
Sekonda launches a bold new campaign created by VCCP that underscores the anticipation that every second holds Today, British watch brand, Sekonda, launches a bold new integrated campaign with VCCP Blue and VCCP Media which aims to position its high-quality, reliable, and stylish timepieces and smart wearables as a staple for a younger Gen Z […]