Braving the Backlash: New report helps brands navigate hate speech online in the 2024 summer of sport

Braving the Backlash: New report helps brands navigate hate speech online in the 2024 summer of sport

Global socially-led creative agency We Are Social has released a new report which helps brands tackle hate speech during major sporting events. Titled ‘Braving The Backlash: How Sports Brands Can Take a Stand on Social’, the report has been written by We Are Social Sport and covers two key issues that are likely to result in online […]

Modern, inclusive and personal: skincare icon E45 reveals new brand identity

Modern, inclusive and personal: skincare icon E45 reveals new brand identity

Expert-led skincare brand E45 today unveils a new brand world experience designed to elevate and modernise its iconic heritage. The strategic revamp, developed in a close partnership between E45 parent company Karo Healthcare and global design consultancy Elmwood, delivers the architecture for meaningful, emotive and flexible storytelling via a wide-ranging series of assets. These include a subtly refined brand mark, […]

PPA expands digital presence with the appointments of its first Head of Digital and Chair of The Digital Collective and AI taskforce

PPA expands digital presence with the appointments of its first Head of Digital and Chair of The Digital Collective and AI taskforce

The PPA today announces the appointment of Mel McVeigh as its first Head of Digital to support members digital growth strategies. McVeigh is an experienced product and technology leader, multi-disciplinary visual artist and arts trustee at Photoworks UK. Working in collaboration with Sajeeda Merali, PPA CEO, McVeigh will be responsible for shaping, creating and implementing […]

UK Stop Ad Fraud Coalition group (UKSAFC.org) joins the Conscious Advertising Network (CAN)

UK Stop Ad Fraud Coalition group (UKSAFC.org) joins the Conscious Advertising Network (CAN)

UKSAFC will work with C.A.N.’s 180+ members in working to break the economic link between advertising and harmful content The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been […]

B&B studio partners with Wilkinson Sword to rebrand and restructure its shaving portfolio

B&B studio partners with Wilkinson Sword to rebrand and restructure its shaving portfolio

B&B studio has partnered with Edgewell-owned Wilkinson Sword to rebrand and revamp its shaving and grooming portfolio, introducing contemporary design confidence while re-emphasising the brand’s unique heritage. The rebrand cements Wilkinson Sword’s role as the ultimate challenger to brand leader Gillette in the face of new market entrants and direct-to-consumer offerings. The Blade Masters since […]

SeenThis Uses Scope3 to Model the Emissions of Its Ad Technology

SeenThis Uses Scope3 to Model the Emissions of Its Ad Technology

Scope3 Data Shows that SeenThis Technology Emits Less Carbon Than Conventional Ad Serving Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users can now select SeenThis formats and discover their emissions directly in the Scope3 UI. SeenThis has built their solution on streaming […]

St Luke’s Campaign Celebrates Old Mout Cider: Exploring the unique blended fruit worlds that bring refreshment to every bottle

St Luke’s Campaign Celebrates Old Mout Cider: Exploring the unique blended fruit worlds that bring refreshment to every bottle

Bespoke “MOUTOPIA’’ track and CGI bring to life a fun, fruit-filled alternative world where people and Old Mout’s unique fruit flavours mix together ‘side by cider’ Old Mout Cider has launched a national summer advertising burst starring its iconic Kiwi brand mascot, who brings people together in the fruity island fantasy world of MOUTOPIA, where […]

Sid Lee London adds award-winning creative talent to sport team

Sid Lee London adds award-winning creative talent to sport team

Sid Lee London, the recently formed specialist sport hub of global group Sid Lee, has added further creative firepower to its growing team with two senior hires. Laura Randall, previously Creative Director at Iris where she led the agency’s work with adidas, assumes responsibility for the creative output of Sid Lee London; delivering client work […]

Manchester City’s Doku, Walker, and Silva Embark on a Luxurious Journey with Nissan Patrol

Manchester City’s Doku, Walker, and Silva Embark on a Luxurious Journey with Nissan Patrol

In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team, Manchester City, to unprecedented heights, showcasing the iconic Nissan Patrol in an exciting new campaign called “A League of its Own.” Proudly sponsoring the renowned team, Nissan has leveraged this thrilling collaboration to implement a social-first […]