Following a competitive review, Direct Auto & Life Insurance has named bicoastal, full-service creative agency Pereira O’Dell as its new agency of record, effective immediately. The account will run out of the agency’s New York office. Founded in 1991, Direct Auto & Life Insurance sells personal auto insurance and other types of coverages online, over the phone, and in-store […]
T.M.Lewin, the expert shirt maker and tailor, has formed a partnership with email marketing pioneers Kickdynamic to drive engagement and improve the customer experience. Founded over one hundred years ago on the world-famous Jermyn Street, London, T.M.Lewin has since gone on to open dozens of stores worldwide, including Europe, Singapore and Australia. Using many of […]
A high-impact national multi-media campaign for easyMoney’s Innovative Finance ISA (IFISA) is being spearheaded by Media Agency Group (MAG) – who have been appointed by the financial brand to drive consumer awareness. Leading independent agency Media Agency Group is penetrating a competitive marketplace using a mix of media channels, to drive interest in easyMoney’s range […]
Leading influencer marketing platform Buzzoole has added more strategic global firepower to its senior team with the appointments of Melissa Lee as global operations director, Jane Roy as vice president of the Americas, Manola Pegoraro as global chief finance officer, and the promotion of Sarah Whitfield to global chief marketing officer. Buzzoole has made the […]
Independent brand design studio CookChick has developed the positioning, naming, identity, packaging design for a new craft cider Adnams Wild Wave. Wild Wave is a collaboration between a Gloucestershire cidermaker and Adnams’ Master Brewer and Master Winemaker. A unique blend of bittersweet and dessert apples grown in the beautiful foothills of the Malvern Hills, Wild […]
Brand services agency BRIGADE partnered with startup INSA to build their brand from the ground up as they lead the Massachusetts recreational cannabis revolution. The agency’s work included a naming rationale, brand positioning, visual identity, and experience profiles for each of the brand’s flower offerings. BRIGADE also built a complete packaging system for over 100 […]
In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester. Created by Engine to raise awareness and funds for Spinal Injuries Association (SIA), ‘Donate to Accelerate’ was one of the winners of Ocean’s annual digital creative competition, which pushes the boundaries in DOOH using emerging […]
Sleep and skincare brand This Works has partnered with the world’s first and only voice-activated sampling programme, Send Me A Sample, to celebrate World Sleep Day by offering UK consumers a free trial of its best-selling Deep Sleep Pillow Spray. Customers will be served ads across Facebook with the Send Me A Sample call to […]
Interbrand announced the appointment of Manfredi Ricca to Global Chief Strategy Officer, a promotion from his previous role as Chief Strategy Officer, EMEA & LatAm. In his new role, Manfredi will hold a position on the Executive Leadership Team, reporting to Charles Trevail, Global Chief Executive Officer. As Global Chief Strategy Officer, he will oversee […]
Omnicom Media Group’s PHD has appointed Hannah Savage as Strategy Director for the agency’s Manchester office following a period of significant growth. Savage – who has ten years’ experience in online and offline media strategy and emerging technology development – joins the agency from Havas Canada in Toronto, where she was formerly VP of Communications […]