The Distillery Project Creates New Campaign for Dole’s New Snack Line, Good Crunch™

<strong>The Distillery Project Creates New Campaign for Dole’s New Snack Line, Good Crunch™</strong>

Independent, creative and strategy agency The Distillery Project (TDP) has launched a creative campaign to support Good Crunch™, Dole Packaged Foods’ new purpose-led brand of nutritious, sustainably made dried fruit snacks. The product is available in three options—Pineapple Bites Original, Pineapple Bites with Chili, and Banana Bites Original—and delivers on what the name suggests: It’s a satisfying snack […]

Taxistudio empowers satellite innovator Bullitt for stratospheric growth

<strong>Taxistudio empowers satellite innovator Bullitt for stratospheric growth</strong>

A new brand strategy, hi-vis palette and striking, versatile mark signal Bullitt’s bold move to democratise two-way satellite communication. With over a decade of ‘tough tech’ experience, Bullitt is the world’s leading manufacturer of ultra-rugged phones. But this innovation happened behind closed doors; its white-label relationship with licensees CAT and Motorola meant very little brand […]

The North Face and FRED & FARID Shanghai team up to Relaunch Iconic TNF100 Ultra Trail Race After 3-Year Hiatus

The North Face and FRED & FARID Shanghai team up to Relaunch Iconic TNF100 Ultra Trail Race After 3-Year Hiatus

The North Face and FRED & FARID Shanghai have announced a new collaboration to relaunch the TNF100, the iconic 100km ultra trail race, after a three-year absence. The event, known as “one of the toughest and most beautiful ultra trail experiences in the region,” has faced significant challenges in recent years, including the COVID-19 pandemic […]

WORLD DOWN SYNDROME DAY RIDICULOUS EXCUSES NOT TO BE INCLUSIVE

WORLD DOWN SYNDROME DAY RIDICULOUS EXCUSES NOT TO BE INCLUSIVE

There are no more acceptable excuses to discriminate! Children, teenagers and young men and women  who have Down syndromeshare  true-life episodes of discrimination and ableism. For World Down Syndrome Day 2023, CoorDown presents RIDICULOUS EXCUSES NOT TO BE INCLUSIVE, the international awareness campaign created in collaboration with SMALL NY and TikTok. In a world increasingly […]

GUIDE DOGS LAUNCHES “WE FIND THE WAY” CAMPAIGN 

<strong>GUIDE DOGS LAUNCHES “WE FIND THE WAY” CAMPAIGN </strong>

Guide Dogs, the leading UK charity for people with sight loss has revamped its brand platform, and created a national campaign that launches tomorrow celebrating the wide range of services the charity offers.  Developed by The Gate, the campaign “We Find the Way” showcases the broader range of services that Guide Dogs offer, beyond the […]

Change in direction drives best ever financial performance for brand communications agency

<strong>Change in direction drives best ever financial performance for brand communications agency</strong>

438 Marketing, with offices in Cheshire and London, has for the first time tipped over the £3 million revenue mark, a landmark achievement it is attributing to a significant uptick in delivering strategic marketing solutions for international businesses. The agency, which lists PepsiCo, Element Materials Technology and Waters within its client partner portfolio, was founded […]

GM Marketing Campaign ‘Make History’ Honors SWAC and HBCUs Legacy

GM Marketing Campaign ‘Make History’ Honors SWAC and HBCUs Legacy

Diverse talent unites to showcase representation and authentic connection General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline.  “We understand that representation matters as we strive to be the most […]

The BRIT Awards Partners with Word-of-Mouth Experts, Come Round, for House Party Marketing Campaign

<strong>The BRIT Awards Partners with Word-of-Mouth Experts, Come Round, for House Party Marketing Campaign</strong>

The BRIT Awards has teamed up with word-of-mouth marketing experts, Come Round, to engage with authentic UK households on the night of the BRIT Awards 2023. This year’s ceremony was held on a Saturday night for the first time, and this Party Marketing campaign was designed to create organic buzz and excitement around the event. […]

Modelo Launches “Mark of a Fighter” in a campaign by Grey New York

Modelo Launches “Mark of a Fighter” in a campaign by Grey New York

Grey New York has launched, Modelo’s “Mark of a Fighter.” This work signifies an evolution of the highly emotive and successful Fighting Spirit brand ethos, and reflects changing consumer dynamics and a growing human desire for more meaningful pursuits that bring internal happiness versus achieving outward status and fame.  In “Mark of a Fighter,” Modelo […]

’Signatures For Signatures’: Campaign puts UK workers’ email signatures to work to close the ethnic pay gap

’Signatures For Signatures’:  Campaign puts UK workers’ email signatures to work to close the ethnic pay gap

Non-profit People Like Us has today unveiled ‘Signatures for Signatures’; a campaign encouraging UK professionals to donate space in their email signatures in order to include a petition link.  The petition asks the government to introduce mandatory ethnicity pay gap reporting, and by encouraging workers to display it prominently in their signatures, the project hopes […]