Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns.

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Adverty ‘ mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly. Tobias Knutsson, CEO of Adverty explains: “We are delighted to announce this collaboration with Oracle Moat at a […]

Free Turn & Whip Media Bring Predictive Power to Brand Funded Entertainment

• marketing industry first

Free Turn & Whip Media Bring Predictive Power to Brand Funded Entertainment

Whip Media, leading enterprise software platform and data provider to the world’s largest entertainment organizations,and, entertainment company Free Turn  join forces to deliver Hollywood studio predictive insights to brand-funded entertainment. Whip Media’s proprietary global data and worldwide audience panel of 16+ million viewers will allow brands to uncover micro-trends before they become mainstream, fine tune content during production, […]

Harry Sheward joins Creativebrief as Commercial Director

Harry Sheward joins Creativebrief as Commercial Director

Former Managing Director at the VCCP Partnership and Managing Partner at Fold7, Harry Sheward has joined Creativebrief as Commercial Director. Sheward is heading up the commercial team, focussing on the next phase of growth of the Creativebrief platform for brands. Sheward said: “The past 12 months have shown us the importance of the combination of […]

LONDON BRONCOS Appoint Fortitude Communications

LONDON BRONCOS Appoint Fortitude Communications

Championship Rugby Football League club London Broncos have appointed Fortitude Communications. Fortitude will manage the club’s communications and PR covering matters both on and off the pitch. The agency will provide the Broncos with communications and press office support, strategic advice, help drive engagement and raise the club’s profile.  The Broncos compete in the Betfred Championship […]

New Polestar 2 campaign busts the myths surrounding EV ownership

New Polestar 2 campaign busts the myths surrounding EV ownership

The latest creative campaign for the Polestar 2 electric vehicle (EV) is now live. Developed by creative agency Space, alongside a media partnership and influencer content created by Vizeum, the campaign is designed to educate consumers by busting the myths surrounding EV ownership. A branded hero content film brings viewers into the world of Polestar – a design-focused […]

Aviva appoints Cheryl Toner as Chief Customer and Marketing Officer

Aviva appoints Cheryl Toner as Chief Customer and Marketing Officer

Aviva today announces the appointment of Cheryl Toner as Chief Customer and Marketing Officer.   This is a new role at Aviva and Cheryl will join the Group Executive Committee, reporting to Amanda Blanc. Cheryl was most recently Marketing Director, Retail Banking, NatWest, and was previously Chief Marketing Officer at AXA UK.  Cheryl will start at […]

Maserati x David Beckham

Global Campaign by Droga5 London

Maserati x David Beckham

 A century of mixing innovation, design and passion has driven Maserati to create iconic vehicles, which have changed the way the world thinks about motoring – forever. Today this uniquely Italian recipe, kicks up into a new, higher gear with the arrival of a new brand global ambassador, David Beckham. Global sporting icon, philanthropist, businessman […]