BBH London has named Felipe Serradourada Guimaraes as Chief Creative Officer, UK & Ireland, with overall leadership of the agency’s creative direction and shaping the creative team’s structure and culture. Previously Executive Creative Director, Serradourada Guimaraes also adds creative responsibility for BBH Dublin to his remit. He continues working in close partnership with CEO Karen […]
New Sports Sponsorship Ranker evaluates teams through the lens of media efficiency, fan affinity and momentum to help brands assess partnership value When it comes to sponsorship value, the Philadelphia Phillies currently lead Major League Baseball, according to a new ranking system developed by LERMA/. The agency has launched the Sports Sponsorship Ranker, a proprietary […]
Former BarkleyOKRP leader joins as Chief Media & Growth Officer to create a new operating model for a shifting landscape At a moment when most agencies are trying to retrofit legacy media departments for an AI-driven world, Planet Propaganda is taking a different approach: starting from scratch. The independent creative agency, which is home to […]
Campaign recreates historic moments of the Brazilian National Team with appearances by Carlo Ancelotti and Ronaldo to reinforce the belief in the sixth title On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and […]
What a movie from the 1990’s can teach us about strategy and the current moment we’re in BY RG Logan – Chief Strategy Officer , StrawberryFrog Michael Keaton is one of the greatest actors of all time. He’s been Batman, Birdman, and Beetlejuice. As a child of the 90s, I was fortunate to grow up […]
Independent creative agency wins in a competitive review led by the brand Independent creative agency Walrus has been named agency of record for Mojo® Energy Pouches, the alternative energy brand owned by global category leader Volt+Co™. Mojo is the flagship brand under Volt+Co’s growing portfolio of premium caffeine products – among them Upperdeckys™ – designed to integrate seamlessly into the […]
The new campaign spotlights a cinematic take on the stories that stay with us for life Today, Disney+ unveils the next chapter in its creative platform, ‘A Lifetime of Great Stories’, which continues to celebrate world-class storytelling. The campaign, created by creative agency of record, VCCP, builds on the brand’s ‘A Lifetime of Great Stories’ […]
The premium supplement category is exhausting in its predictability – clinical whites and pharmaceutical sans serifs at one end, muted greens and softened wellness at the other. AEVUM, designed by brand & packaging design agency Greatergood, refuses both. Built around one of the oldest symbols in human culture, the Fountain of Youth, the brand translates a […]
APMA’s State of the Affiliate Nation report shows spend and revenues increasing as companies turn to high-performing, accountable channels The Affiliate & Partner Marketing Association (APMA) has released the third edition of its State of the Affiliate Nation report, which uses data from 11 affiliate networks, including impact.com, to track the size, scale and scope of […]
New EMEA campaign ‘WHATEVER YOUR THING, we’re in’, champions a generation embracing their individuality. Starbucks Chilled Coffee is launching a new EMEA brand platform ‘WHATEVER YOUR THING, we’re in,’ inspired by a growing cultural tension: the pressure young people feel to constantly edit themselves – and their desire to reject that expectation and truly be themselves. From […]