Audi & BBH London create a mesmerising spectacle with ‘After Dark’, that sees the Audi e-tron range skilfully evade security to get onto the Silverstone race track. A new epic creative spot for Audi’s fully electric e-tron range celebrates quiet confidence as a powerful asset, steering the e-tron away from the category norms back to […]
US consumers are spending more money than they did in 2025, but not in the way retailers expected. They’re making significantly fewer purchases and doing far more research before committing to purchases. The shift reflects inflation-driven price pressures – but pricing alone doesn’t explain it. Online prices rose just 2%-3% over the same period according to Adobe Digital Insights, […]
From a “category in need of a shake-up” to winning a Product of the Year award, Highland Spring’s Senior Brand Manager Jennie Inch reveals the thinking behind the brand’s ‘fruitful’ move into healthier hydration. Tell us about your product and why it resonates with the consumer. It’s all in the name! Highland Spring Flavour Apple […]
IWG expands Brave search campaigns after finding incremental, high-intent demand beyond its established paid search channels Brave Browser & Search Engine, the independent, privacy-first browser and search engine, today revealed how IWG is using Brave to reach incremental, high-intent demand beyond the major search platforms, with performance significantly outperforming its established search channels. IWG, the […]
Rodery assumes role as independent agency’s growth accelerates. Net Conversion, the Orlando-based impact media agency, has promoted Joshuah Rodery to chief financial officer, seven months after he joined the company as vice president of finance. The promotion is the latest marker in a growth year for the independent agency, which has added three plum media […]
The Iconic QSR Franchise Asks Fans to Swear Off Other Chicken Sandwiches, Stoking Fast-Food Rivalries on Instagram Seven years after a viral tweet ignited a nationwide chicken sandwich frenzy dubbed the “Chicken Wars,” A&W Restaurants and its agency of record, Cornett, are turning the brand’s long-awaited debut into a loyalty test—inviting fans to officially declare their allegiance in […]
Analysis of 128 companies finds waste lives in the work between tasks. For all the talk of efficiency and money invested in AI programs, work is still getting in the way of work. And ironically, AI has a lot to do with it. That’s the finding of a field study of 680 processes at 128 […]
Bucking category convention, the first U.S. brand-awareness campaign from Germany-based SEEBURGER uses humor to show that a seamless and efficient integration platform offers its customers relief—and the opportunity to reclaim time and attention. The centerpiece of the campaign, created by SEEBURGER’s U.S. agency of record The MX Group (MX) in Burr Ridge, IL., is a spot featuring an office worker who […]
New spots from Signal Theory and SixTwentySix prove pecans are surprisingly snackable in life’s everyday moments The American Pecan Promotion Board (APPB) is bringing back its “Surprisingly Snackable Pecans” campaign for a third round, once again teaming with ad agency Signal Theory and creative studio SixTwentySix. The new spots keep the campaign’s signature comedy going, highlighting the everyday moments when […]
Award-winning, bicoastal creative studio SixTwentySix today announced that it has signed Jimmy Tatro to its roster of commercial directors. A versatile creative, Tatro is a writer, director, producer and actor who’s known for his distinct comedic perspective and work across digital media, film and television. He writes and directs his own projects, including all three seasons of […]