Integrated campaign celebrates the partnership that’s changing the protein-enriched dairy category with influencers GK Barry and Paul Olima Müller, the nation’s favourite dairy brand, today launches ‘Together Hits Different’: the new integrated campaign promotes Müller’s partnership with Europe’s number one nutrition brand, Myprotein. Müller and Myprotein have collaborated since September 2024: since then the partnership […]
GoApe, Simba, Broadband Genie and Costway are the latest companies to tap into Optivo’s ability to retarget anonymous website visitors, NOT on your CRM via email in the UK. Customer acquisition specialist esbconnect has announced four new customers for its audience retargeting tool, Optivo – the UK- first email retargeting platform, for anonymous site visitors, not in […]
ShowHeroes and Whale TV today announced a global partnership that makes Whale TV’s premium Connected TV (CTV) homescreen inventory available programmatically for the first time across key international markets. The integration gives advertisers access to one of the most prominent moments on the TV screen, the instant viewers switch on their TV, through the speed […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH inventory in Latin America. The partnership delivers access to over 165 million monthly impressions across 7,680 digital screens nationwide, […]
LTA, the governing body of tennis in Britain, has launched a new advertising campaign encouraging families to give tennis a go. The accessibility campaign features the nation’s favourite celebrity couple, Stacey Solomon and Joe Swash giving tennis its own version of what a knockabout is for football, inviting Britain’s families to experience the fun to […]
Campaign Touts Leadership In Number Of Top-Ranked Physicians To Reach Consumers In The Hyper-Competitive New York Metro DMA StrawberryFrog, the independent, full-service, creative advertising agency, is launching a high-impact campaign for Northwell Health across the New York City tristate region to promote the fact that Northwell Health features the most Top Doctors in America, based on Castle Connolly Top […]
Aspiring rappers gather before French hip hop legends in this industrial, slightly surreal, trailer for season 5 of Netflix’s hit rap competition Nouvelle École (streaming as Rhythm & Flow France in the UK and US). The Season 5 trailer launched online on Friday, 24 July. It was produced by Dissidence and directed by LateMilk, with VFX from […]
Rare Beauty, the beauty brand founded by Selena Gomez, today reveals the global campaign for Rare Beginnings Eau de Parfum, its second fragrance. The work is created by Fred & Farid, marking the agency’s second global collaboration with the brand following Every Side of You, Rare Beauty’s first worldwide creative campaign, launched in 2024 under the […]
To bring a global brand into South Korea, GUT Singapore didn’t import a campaign, but built an entire brand world using a mark sitting inside NÜTRL’s name all along. The idea started with an untapped detail: the umlaut (Ü) in NÜTRL’s name. Reinterpreted as a smile, GUT Singapore transformed a simple typographic mark into NÜTRL’s […]
Barbie® and Rightmove have partnered to bring one of the world’s most iconic homes to the UK’s largest property platform through a multi-channel campaign. For more than 65 years, Barbie’s DreamHouse™ has been one of the brand’s most recognisable symbols. Long before women could independently obtain a mortgage, Barbie opened the doors to her first DreamHouse in 1962, creating a […]
