PEDIGREE® launches campaign to honor mutts and change the meaning of the term in Brazil

PEDIGREE® launches campaign to honor mutts and change the meaning of the term in Brazil

After Cannes-winning Caramelo campaign, brand and AlmapBBDO turn over a new leaf in valuing mixed-breed dogs: with Ronaldinho Gaúcho, they want to take an affectionate approach to redefining the term “mutt” in Brazil Just as Brazil is turning its eyes to football, PEDIGREE® launches “PEDIGREE® Mutt,” a new national campaign that invites Brazilians to change […]

‘Don’t Take Me Home’: Hilton Brings Matchday Energy into the Stay Experience with New England Campaign 

‘Don’t Take Me Home’: Hilton Brings Matchday Energy into the Stay Experience with New England Campaign 

As England prepares for its opening match of the tournament,  Hilton, Official Hotel Partner of the England Teams, is bringing the energy of match day into the hotel stay experience with its latest campaign, Don’t Take Me Home.  Hilton’s campaign takes inspiration from the iconic football chant and turns that feeling into a film, drawing on […]

Jungle Creations expands commercial offering with launch of Twisted Labs 

Jungle Creations expands commercial offering with launch of Twisted Labs 

Global social publisher and creator agency Jungle Creations has launched Twisted Labs, a new product innovation venture from its food brand Twisted, in partnership with Food Brands Now (FBN), designed to help brands turn audience insight into commercially successful consumer products for supermarket shelves.   Twisted, one of the UK’s largest food social brands, reaches millions of food lovers […]

SYNECHRON APPOINTS GREY LONDON AS GLOBAL AGENCY PARTNER

SYNECHRON APPOINTS GREY LONDON AS GLOBAL AGENCY PARTNER

 Grey London  announces its appointment by global technology consulting firm Synechron, following a competitive pitch process managed by Ingenuity+. The partnership will focus on the development of a new global brand platform across key B2B channels. Operating globally, with key markets including the US, UK, UAE, India and Australia, Synechron helps leading organisations accelerate digital […]

Iris London strengthens leadership team with senior operations and production appointments

Iris London strengthens leadership team with senior operations and production appointments

Global creative agency Iris London has strengthened its leadership team with the appointments of Ali Proctor-Walsh as Head of Operations and Vicci Whitlow as Head of Production, further investing in the expertise and experience underpinning the agency’s next phase of growth. Ali brings with her 18+ years of experience across creative, technology and innovation to support the […]

WPP Enterprise Solutions Signs Strategic Collaboration Agreement with AWS to Operationalize Agentic AI for Leading Brands

WPP Enterprise Solutions Signs Strategic Collaboration Agreement with AWS to Operationalize Agentic AI for Leading Brands

Multi-year agreement deepens WPP Enterprise Solutions’ role as a specialist commerce and customer experience partner helping enterprise brands operationalize production-grade generative and agentic AI on AWS. WPP Enterprise Solutions, the global business transformation operating unit of WPP, today announced it has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS). The agreement accelerates how […]

Co-op reaffirm role as leader in convenience category with new ‘Pop to Co-op’ campaign

Co-op reaffirm role as leader in convenience category with new ‘Pop to Co-op’ campaign

The new work from VCCP champions Co-op as the ultimate destination for easy meal missions this summer Co-op Food, the UK’s leading convenience retailer, today launches a bold new creative platform with an integrated campaign encouraging the nation to ‘Pop to Co-op’. Created by VCCP – in the first reappraisal campaign for Co-op Food – ‘Pop […]

VCCP’s inevidence shakes up B2B advocacy with new positioning and homegrown leadership duo

VCCP’s inevidence shakes up B2B advocacy with new positioning and homegrown leadership duo

inevidence appoints female CEO and MD powerhouse duo Melissa Talbot and Kate Hickson VCCP’s advocacy marketing specialist arm, inevidence, has today announced the promotion of Melissa Talbot to CEO and Kate Hickson to Managing Director as they spearhead a new supercharged offering. inevidence’s strategic business pivot will enable greater customer-powered growth for its clients and is backed […]

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