Sun Valley Hands the Camera to the Mountain Community in Latest “Ski on the Sunny Side” Ad Campaign

Sun Valley Hands the Camera to the Mountain Community in Latest “Ski on the Sunny Side” Ad Campaign

Fortnight Collective is extending Sun Valley Resort’s “Ski on the Sunny Side” campaign for the 2026-27 season with “Make the Sunny Side Your Own,” a creator-led continuation of the platform. The campaign runs from August through April 2027 across video, social, out-of-home, digital banners and email. Media will run nationally on YouTube, CTV, local Boise […]

FRAME OOH Launches as Growing Independent National Out-of-Home Platform

FRAME OOH Launches as Growing Independent National Out-of-Home Platform

Formerly Harkey Media, FRAME OOH expands in New York and Chicago as it Accelerates Acquisitions and Development Nationwide The launch of FRAME OOH, an independent out-of-home advertising company formerly known as Harkey Media.  Alongside the new name, the company is expanding its national relevance with acquisitions across the country. FRAME OOH has expanded its New […]

Production Veteran Jenny Lumpkin Launches Modern Standard 

Production Veteran Jenny Lumpkin Launches Modern Standard 

The New Modern Standard Network Offers Ad Agencies And Brands A Pre-Vetted Community Of Creative Talent And Production Capabilities Designed To Flex Around Every Project Modern Standard, a new creative production/post ‘network’ founded by industry veteran Jenny Lumpkin, has launched with a different vision for how brands, agencies and creative talent can work together. Rather than […]

McDonald’s Turns the Golden Arches Into Lenses to Help Screen Children’s Vision

McDonald’s Turns the Golden Arches Into Lenses to Help Screen Children’s Vision

Happy View, created in partnership with Hospital CEMA, transforms the iconic Happy Meal box into a playful vision-screening tool, bringing children’s eye health and preventive care closer to families. In celebration of Children’s Month and National Reading Day on October 12, McDonald’s presents Happy View, an initiative that transforms the Happy Meal box into a […]

Elmwood announces appointment of new Creative Director for US Studio

Elmwood announces appointment of new Creative Director for US Studio

Strategic brand and design consultancy Elmwood, part of the MSQ Group, today announced the appointment of Elisa Maezono as Creative Director for the US. Maezono will drive creative excellence in the studio, inspiring Elmwood designers to unravel the toughest issues facing clients while also acting as their strategic partner.   She is tasked with working across […]

MCCANN UK PUTS JOURNEY OF RECOVERY AT THE HEART OF INVICTUS GAMES’ RETURN TO THE UK

MCCANN UK PUTS JOURNEY OF RECOVERY AT THE HEART OF INVICTUS GAMES’ RETURN TO THE UK

Agency brings Invictus Games to life with visual identity and campaign inspired by 2027 games host city Birmingham Invictus Games Birmingham 2027 has launched a new digital out-of-home (DOOH) campaign across Greater Birmingham this week, marking the next step in building awareness and excitement ahead of the Games in July 2027. Created in partnership with […]

Announcing Muscle Beach: the new Production Studio Makes its Debut

Announcing Muscle Beach: the new Production Studio Makes its Debut

The Madrid based studio led by Tomas Pena unveils hybrid production and post production capabilities Muscle Beach, the production and post production studio, led by award winning director Tomás Peña, today makes its debut to the creative industry. In addition to being specialists in creative direction, content creation, animation and VFX, Muscle Beach also directs […]

Subway and Saatchi & Saatchi celebrate the power of choice in new brand proposition, Get Your Own Way

Subway and Saatchi & Saatchi celebrate the power of choice in new brand proposition, Get Your Own Way

Subway has launched Get Your Own Way, a new brand proposition for EMEA, brought to life through an integrated campaign. Built around real guests and the meals they create, Get Your Own Way puts customisation front and centre, bringing new meaning to Subway’s unique market offering. As the champions of customisation, the campaign highlights Subway’s […]

‘Not As Sweet As They Look’: Sour Patch Kids debut in first ever UK advertising campaign

‘Not As Sweet As They Look’: Sour Patch Kids debut in first ever UK advertising campaign

Mondelez celebrates Sour Patch Kids’ mischievous side in nationwide out of home campaign For the first time ever, Sour Patch Kids are bringing mischief to the streets of the UK with its first-ever integrated campaign, created by global creative agency of record, VCCP. The playful new brand platform ‘Not As Sweet As They Look’ introduces […]

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