Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, adtech platforms, and advertisers. The partnership is designed to help publishers protect their audiences from harmful, unwanted, or low-quality ad experiences while preserving revenue […]
HARIBO, the UK’s number one confectionery brand, is back on screens with the latest instalment of its iconic Kids’ Voices campaign, created by long-standing creative partners Quiet Storm. The new campaign puts HARIBO Fruitilicious centre stage, celebrating the simple joy of choosing your favourite fruity sweet. Set in a quintessentially British village council meeting, the […]
International production company BSWT Films flexes creative muscle with signing of Tomás Peña, Pedro Pinto and Joaquín Luna in tandem with recent rebrand International production company BSWT Films has bolstered its roster of talent with the signing of three new directors. The move is aligned with the company’s renewed future focus on culture defining work, music-led and […]
New partnership reflects the industry’s shift toward creator-led marketing and supports the development of a robust affiliate program for gaming creators impact.com, the global infrastructure for partnership-driven commerce, today announced that it will power Minecraft’s first-ever affiliate program, making it easier for creators to earn from the Minecraft content they already share with their communities. The program […]
O2 celebrates the discovery and freedom enabled by inclusive EU roaming in latest campaign. Today, O2 and its creative agency of record VCCP have unveiled ‘Find the beautiful game in beautiful places’, an integrated campaign celebrating inclusive EU roaming on O2, and the freedom that comes with it. While abroad, travellers rely on roaming to find hidden gems, idyllic […]
Rival has been named to The Sunday Times Best Places to Work 2026 list in the Small Organisations category, following an anonymous employee survey conducted in partnership with workplace engagement platform WorkL. Published annually by The Sunday Times, the programme recognises organisations across the UK for employee engagement, workplace culture and employee experience. According to WorkL survey data […]
Campaign for Credit Union of Colorado from Grit pits the 90-year-old not-for-profit financial institution against the bailout big bros People are fed up with their banks. And for good reason. Stash your cash with one of the big banks and hidden fees nibble away at that nest egg. There are too many economy-crashing scandals to […]
Integrated Campaign Spotlights World-Class Cancer Care Rooted In Community Cancer care is one of the most crowded, complicated, and emotionally charged spaces in healthcare marketing. It’s also one that rarely leaves room for bold storytelling. When Penn State Health set out to change that, they turned to Pavone to lead a new integrated campaign that puts local excellence, breakthrough medicine […]
Audio Post House Alt_Mix of Mixer/Sound Designer Cory Melious Energizes New ‘Fast Is In Us’ Spot With Rev’d Up Sound Design Featuring Voice Of Racing Ayrton Senna and Dire Straits Audio post-production studio Alt_Mix and Owner/Mixer/Sound Designer Cory Melious perfectly captured the sound of the ‘flow state’ Formula One drivers at the peak of their powers experience in an immersive mix and […]
Independent Performance Media agency ROAST has announced the appointment of Nicole Palmieri as its new Head of Digital PR. Palmieri joins to lead a specialist Digital PR department, specifically designed to navigate the shift from traditional link-building to the era of Generative AI and LLMs (Large Language Models). Palmieri joins ROAST following a highly successful […]
