An influential leader in the project from start to finish, Taxi Studio drove the entire branding process and backed Wake The Tiger with financial resources
Brand expression agency Taxi Studio is announcing what is a historic ‘category-defining moment’ in Europe after partnering with Wake The Tiger, the producers of the world’s first immersive art amazement park®, which is opening its doors in Bristol. Wake The Tiger Amazement Park® is an immersive art experience which provides an exciting alternative to a […]
Talon Outdoor, a leading, independently-owned global Out-of-Home (OOH) media agency, has promoted Josko Grljevic to the role of Group Chief Operations Officer (COO), as part of the company’s ambitious and ongoing growth plans. Joining the company as UK Chief Transformation Officer in 2018, Josko has been fundamental in leading Talon’s comprehensive technology transformation, overseeing the […]
Virtual production has allowed Currys colleagues go global, all from a North London studio;
Campaign was developed by AMV BBDO and Spark Foundry
Today, Currys, the UK’s leading tech retailer, introduced a new customer-focused brand platform with a series of ads that demonstrate colleagues’ expert knowledge and the lengths they will go to when there’s a tech question to answer. The first three ads in the “No questions unanswered” campaign, created in partnership with AMV BBDO and Spark […]
Carlijn Postma, Founder at content marketing agency The Post, works with global video platform Biites in the Benelux. She talks about binge marketing and connecting with audiences through creative branded video.
1: What is binge marketing – and why should brands / marketers care about it? With Binge Marketing I’m trying to inspire brands and marketers to focus on a sustainable marketing strategy. Not running from one campaign to another. Rather look at the creators of films and series. They focus on engaging an audience and […]
Arriving from Accenture, 360i, 22squared, Hearst, and Taco Bell, new talent underscores
SCS’ ongoing build of best-in-class leadership in marketing technology services
Brand transformation agency SCS has made seven new hires across Strategy, Creative, Media and HR. The investment in top martech talent is designed to meet the brand transformation needs of SCS’ corporate brand clients including, among others, Vans, Warner Bros. Discovery, Spectrum Brands, and Rollins. After the successful acquisition and integration of Atlanta’s Swarm Agency last August, […]
The UK’s biggest casual dining restaurant, Nando’s, has awarded all digital and offline media planning and buying to Zenith, part of Publicis Media, following a competitive pitch. Zenith will help Nando’s to drive long-term growth and relaunch the brand to further engage its cult following and support its ambition to be the UK’s most loved […]
In the financial year 2021/2022, Europe's largest owner-managed agency group achieved a fee turnover of 623 million euros
In the financial year (2021/2022) ending June 2022, Serviceplan Group, Europe’s largest owner-managed agency group, achieved a fee turnover of 623 million euros – representing an increase of 28% from the previous year’s 488 million euros. Therefore, it is by far the best result recorded since the company was founded in 1970. Florian Haller, CEO […]
Publicis Groupe veteran joins Theorem to grow EMEA and UK business with a particular focus on extending its full-service, flexible marketing solutions to D2C and retail categories
Theorem, a full-service flexible digital marketing solutions provider, has expanded its senior team with the addition of Reem Al-Basri, who joins to lead in the company’s London office as the Head of Digital Media Strategy. Reem’s focus is on growing the UK business with a particular emphasis on expanding Theorem’s client base in the retail […]
New Research Finds that People are Determined to Travel this Year Despite Rising Costs and the Good News is Sustainable and Ethical Travel is on the Menu
Tripadvisor has conducted a multi-national research study to understand current perceptions of travel in light of the increase in inflation and cost of living across the board. A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 2,100 consumers, in partnership with Qualtrics, conducted ahead of the holiday season across […]
Channel 4 today announces Colgate Max White Ultra as the new exclusive sponsor of Married at First Sight UK across linear, digital, and social, marking the biggest and most integrated sponsorship deal of the show to date. The sponsorship will spotlight Colgate’s Max White Ultra range during this year’s highly anticipated series on E4 and […]
