Refusing to compromise the speed, agility and commitment to quality on which it has built its reputation, MetropolitanRepublic has delivered five inspiring and empathetic television commercials for South African Tourism (SA Tourism) in as many weeks, all of them under lockdown. The campaign has been lauded by many industry commentators as well as the domestic […]
Innovative training initiative to bridge the skills and diversity gap for budding marketers in the era of social distancing
Dentsu Aegis Network (DAN) today announces the launch of its new online curriculum for schools, delivered through its flagship schools programme, The Code. The new curriculum, designed and developed by DAN experts in digital, media and creative communications, will go live on Monday 1st June. The digital curriculum, aimed at students aged 15 to 18, has been […]
Cheil welcomes Mariana as Regional Creative Director for Central America. Reporting to CEO and president at Cheil Central America, Kyung Keun Choi, Peluffo will be responsible for all Samsung communications across the 14 countries of her business region. Peluffo has picked up a number of international and regional awards for her work including Concurso Buenas […]
Wellness startup Present Life launches Healist Advanced Naturals, a clinically supported CBD range, with a cut-through brand strategy that marries science and nature by Robot Food.
Since restrictions on the use of cannabidiol (the non-intoxicating component of cannabis) were lifted in Europe and North America, the CBD wellness sector has exploded. Analysts are now predicting that the global market will exceed £72 billion by 2026 – and sales of CBD-based products in the retail sector will be a major driver of that growth. […]
In Italy, the time of total confinement has ended, and we are now entering ‘Phase 2’ where we are finally free to go around. The rules are clearer than they were a few weeks ago: wear a face mask, gloves and, above all, “let’s all keep a distance of one meter.” With all this happening, Wunderman […]
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions - at home.
Today, Talon Outdoor launched “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space […]
Take That reunite for first ever Meerkat Music digital gig – hosted by Aleksandr.
• Gary Barlow, Mark Owen, Howard Donald and Robbie Williams to perform from their homes to yours – for Britain’s first ever Meerkat Music show
Everyone’s favourite meerkats are set to entertain the nation with the launch of Meerkat Music. The first-ever show will be available to everyone and feature an exclusive reunion of iconic British band, Take That and Robbie Williams – broadcast digitally from their homes to yours. In a world-first, the band will perform together in a streamed […]
IKEA has marked this year’s International Day Against Homophobia, Transphobia and Biphobia (Sunday, May 17th) with the launch of a new campaign, #BeSomeonesHome – spreading a global message of acceptance and support for the LGBT+ community across 25 of the 30 markets in which the Ingka Group operates. For many LGBT+ people, discrimination is still […]
Two Wunderman Thompson designers based in the. U.K. created a new font themselves for Wunderman Thompson, called WT Gothic.
To do this, they studied the history of Wunderman and J. Walter Thompson’s respective origins, researching the past to define moments where each agency inspired growth as a brand. The designers looked at key design elements of the older timeframes (i.e.: building facades, advertisements, and fonts of the legacy agencies), using their inspiration to create one new typeface. Key points about the process: Variability, sound, motion, and data were key considerations during development, all around inspiring growth. Geography and […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]