In this day and age, we tend to take for granted TV innovations such as multi screens, cloud DVR, family accounts …
But not so long ago, many improvements that would seem trivial nowadays brought us pure delight.
This tongue-in-cheek campaign is comprised of five films (B3000, Portatech, FootClub, Grundt, Video Boulevard), each playing on a feature that was once perceived as best-in-class.
Title: CANAL Experience
Agency: BETC Paris
Executive Creative Director: Stephane Xiberras
Creative Director: Eric Astorgue
Creatives: Chrystel Jung, Romain Ducos
Source: BETC Paris