WWF shakes up the rules of Fortnite with eco-friendly #NoBuildChallenge by We Are Social

WWF shakes up the rules of Fortnite with eco-friendly  #NoBuildChallenge by We Are Social

The almost 250 million people who play Fortnite every day are being challenged by WWF, the world’s leading independent conservation organisation, to survive the game – but with a twist. Devised for WWF France by We Are Social Paris, the #NoBuildChallenge rule is simple: players must proceed through the game without exploiting any of the usual natural […]

BETC and French giant retail leader E. Leclerc present a new positioning through a multiformat campaign

BETC and French giant retail leader E. Leclerc present a new positioning through a multiformat campaign

Since its foundation E. Leclerc has aimed at offering a better quality of life for all French people, through their shopping habits. As part of this they have since a long time moved beyond the initial food offering and can today boast the market’s most competitive prices on anything from petrol, para pharmacy and glasses […]

Galeries Lafayette Champs-Élysées Taps DVTK to Design the Future of Online Retail

Galeries Lafayette Champs-Élysées Taps DVTK to Design the Future of Online Retail

DVTK, a creative duo who help fashion brands tell better digital stories, were tapped by Galeries Lafayette to design a digital experience for their new flagship store in Champs-Elysées, a 6,500 sq. ft. venue created to challenge the traditional ‘department store’ model. DVTK merged the online and in-store experience by designing Ely, an animated store […]

FFRE launch campaign with Serviceplan on International Epilepsy Awareness Day

FFRE launch campaign with Serviceplan on International Epilepsy Awareness Day

To coincide with International Epilepsy Day on 26 March 2019, the Fondation FranÇaise pour la Recherche sur ‘l’Épilepsie (FFRE), which supports research into epilepsy in all its forms, decided to convey their message in an unexpected and unique way. The Serviceplan France ‘Cash Épilepsie’ campaign aims to highlight the everyday experiences of people with epilepsy, and […]

Sarenza and Serviceplan team with BECOMTECH to train next generation of women coders in France

Sarenza and Serviceplan team with BECOMTECH to train next generation of women coders in France

To coincide with International Women’s Day 2019, a coding training program for young women designed to improve gender parity in the digital industries, has been developed by Sarenza with Serviceplan France and BECOMTECH.    For Sarenza, a French company specialising in the online sale of shoes and accessories, equality between men and women at work is […]

Yuki Kani joins BETC ETOILE ROUGE creative teams

Yuki Kani joins BETC ETOILE ROUGE creative teams

Yuki Kani joins BETC ETOILE ROUGE in the role of Creative Director and as part of the creative teams helmed by Executive Creative Director Jasmine Loignon.  After graduating from the Tama Art University in Tokyo, Yuki begun his career at Carré Noir, before joining BETC and later BETC Luxe as Art Director. During his 12 […]

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