Leroy Merlin makes a poetic tribute to DIY with its new campaign by BETC

Leroy Merlin makes a poetic tribute to DIY with its new campaign by BETC

Leroy Merlin, the leader of the French DIY market, launches a new communication platform developed by its agency partner BETC. After the 2017 film “Life’s Adventure”, Leroy Merlin takes a new strategic step with “A Life to Build”, confirming its position as the top home brand in France. The film tells the story of two people who, united by destiny, […]

The Fondation FondaMental Launch Campaign with Serviceplan Health France on World Mental Health Day

The Fondation FondaMental Launch Campaign with Serviceplan Health France on World Mental Health Day

Depression is an illness, not a weakness of character: this is the sentiment behind a new Fondation Fondamental campaign from Serviceplan Health France which was launched on 10th October, World Mental Health Day, with a film titled “The Little Empty Passage”. Every year, depression kills more than 6,000 people in France. Often related to a “depression” […]

Unboring the Future with Peugeot and BETC

Unboring the Future with Peugeot and BETC

While the car industry is on the road to change like never before, Peugeot uncovers its new vision: Unboring the Future. It is a rousing slogan, almost like a statement from car lovers who reject the idea that energy transitions or, further down the line, self-driving cars somehow erase the auto industry’s 120-year history of […]

The Female Quotient launches ‘Make Equality Moves’ campaign via Burns Group

The Female Quotient launches ‘Make Equality Moves’ campaign via Burns Group

The Female Quotient, a female-owned business committed to advancing equality in the workplace, launched a new campaign developed by Burns Group, a female-led, NYC-based brand transformation company, called ‘Make Equality Moves.’ The initiative aims to drive tangible movements, developed by The Female Quotient, to solve for the harrowing reality that from where we stand today, gender equality is […]

VEET Men and BETC Paris unveil new “Fishermen” ad

VEET Men and BETC Paris unveil new “Fishermen” ad

Yes, men manscape. On a regular basis. Almost everywhere. But why take the risk of a razor cut, making a mess or even burning pain when you can choose the effortless option for perfectly smooth skin? With Veet Men, manscaping is a no-pain proposition, a better option for boosting confidence. To promote the pain free, effortless Veet way, […]

WWF shakes up the rules of Fortnite with eco-friendly #NoBuildChallenge by We Are Social

WWF shakes up the rules of Fortnite with eco-friendly  #NoBuildChallenge by We Are Social

The almost 250 million people who play Fortnite every day are being challenged by WWF, the world’s leading independent conservation organisation, to survive the game – but with a twist. Devised for WWF France by We Are Social Paris, the #NoBuildChallenge rule is simple: players must proceed through the game without exploiting any of the usual natural […]

BETC and French giant retail leader E. Leclerc present a new positioning through a multiformat campaign

BETC and French giant retail leader E. Leclerc present a new positioning through a multiformat campaign

Since its foundation E. Leclerc has aimed at offering a better quality of life for all French people, through their shopping habits. As part of this they have since a long time moved beyond the initial food offering and can today boast the market’s most competitive prices on anything from petrol, para pharmacy and glasses […]

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