Eastpak Resist the Pressure of Cultural Conformity in New Global Campaign

Eastpak Resist the Pressure of Cultural Conformity in New Global Campaign

Created by Mutant, ‘Built to Resist 24’ is inspired by the Cosplay and Live Action Role Play Movements Lifestyle brand, Eastpak, today launches its 2024 global brand campaign which reinforces iconic brand platform ‘Built to Resist’. Created by independent creative agency, Mutant, the spot draws inspiration from the increasingly popular Cosplay and Live Action Role […]

LinkedIn delivers careers advice on the go with activations in London and Manchester

LinkedIn delivers careers advice on the go with activations in London and Manchester

LinkedIn, the world’s largest professional network, and creative agency VCCP London are taking careers advice directly to young professionals as their coffee truck with a twist, visits London and Manchester. As part of a new brand campaign, VCCP has created the live activation, a ‘LinkedIn Know-How To Go’ coffee truck with a twist and a […]

Connected packaging outlook bright for 2024

Connected packaging outlook bright for 2024

Creative technology studio Appetite Creative, in partnership with Domino Printing Sciences (Domino), today released results from its third annual connected packaging survey. The research found sustained interest over the last 12 months, with 82% of those surveyed stating they have used connected packaging, compared to over four-fifths (81%) from the survey released in 2023 and […]

Wolfstreet Develops Adyen’s New EMEA Positioning Campaign

Wolfstreet Develops Adyen’s New EMEA Positioning Campaign

Creative agency Wolfstreet produced Adyen‘s brand positioning campaign for the EMEA markets. The Amsterdam-based agency, which has been assisting Adyen with content since 2019, developed multiple custom sets in Cape Town for various payment scenarios, where all graphic elements were created in-camera. This campaign marks Adyen‘s strategic initiative to strengthen its position as the preferred […]

Mrs&Mr Creates the Visual Identity for “Fast-Fine” Dining and Delivery-Concept Wonder

Mrs&Mr Creates the Visual Identity for “Fast-Fine” Dining and Delivery-Concept Wonder

For serial entrepreneur Marc Lore’s ambitious Wonder project, the agency created the new branding that was implemented across consumer touch points. Creative agency Mrs&Mr has designed the branding system for Wonder, a food startup that is pioneering a new category of “fast-fine” dining. Wonder features some of the world’s best chefs, including Bobby Flay, José Andrés, Nancy Silverton, […]

The Worldwide Hide is back: Cadbury spotlights real life clues left by past hiders in campaign by VCCP London

The Worldwide Hide is back: Cadbury spotlights real life clues left by past hiders in campaign by VCCP London

For the fourth consecutive year, Cadbury puts a spin on the traditional Easter egg hunt by bringing back “The Cadbury Worldwide Hide”: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. By global agency of record VCCP London, […]

B&Q Spotlights ‘You Can Do It’ with Provoking New Campaign – Empowering the Nation to Silence Doubt and Inspire Action in Their Homes

B&Q Spotlights ‘You Can Do It’ with Provoking New Campaign – Empowering the Nation to Silence Doubt and Inspire Action in Their Homes

The fast-paced film, created with Uncommon, putting the retailer’s trademark slogan front and centre with power and emotion, launches with a new B&Q Partnership with ITV Leading DIY retailer, B&Q, has unveiled its latest TV advert which spotlights the business’ iconic ‘You Can Do It’ slogan which has been an integral part in the brand’s […]

Fortnight Collective Goes “Minnesota Nice” for Fargo-Based Wellness Company Swanson

Fortnight Collective Goes “Minnesota Nice” for Fargo-Based Wellness Company Swanson

Brand storytelling and strategic advertising agency Fortnight Collective has created “You Be Well, Now,” a brand refresh for Fargo, North Dakota-based Swanson Health. The digital- and print-based work is intended to raise awareness and consideration of Swanson by celebrating its Midwestern roots and values. Fortnight won the assignment in July. The campaign features a local […]

NUTELLA®ENCOURAGES EVERYONE TO ‘SPREAD THE LOVE’ AT BREAKFAST IN NEW CAMPAIGN FROM TERRI & SANDY

NUTELLA®ENCOURAGES EVERYONE TO ‘SPREAD THE LOVE’ AT BREAKFAST IN NEW CAMPAIGN FROM TERRI & SANDY

Independent NY agency tells the heartwarming story of a hardworking family and its funny stuffed animals in the iconic brand’s new campaign. Nutella® is launching a new brand campaign that combines a heartwarming mix of sweetness and laughter to encourage families to spread the love at the breakfast table. The campaign, which is the brand’s first […]

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