New DocuSign CMO

New DocuSign CMO

DocuSign announced Rob Giglio as the company’s new chief marketing officer (CMO). Rob was previously with Adobe, where he helped architect the growth strategy for Adobe’s self-service cloud business and oversaw significant international expansion. As CMO, Rob will own all demand generation, self-service sales, digital, creative, and brand functions for DocuSign. Source: DocuSign

Very.co.uk launches new brand positioning though an emotional campaign by St Luke’s

Very.co.uk launches new brand positioning  though an emotional campaign by St Luke’s

VERY_BEING_30_EDIT25__2020_03_06__1500 from St Luke's on Vimeo. The story of a dad committed to helping his monster-loving daughter meet the dress code at a princess party features in the latest St Luke’s work for Very.co.uk, created to communicate the retailer’s new ‘You can say yes when it matters most’ positioning. In the first television ad of […]

Neil A Dawson & Company Create First Ad Campaign For Disruptor Estate Agent Brand, Nested.com

Neil A Dawson & Company Create First Ad Campaign For Disruptor Estate Agent Brand, Nested.com

Property market disruptor, Nested.com today launch their first ever advertising campaign created by Neil A Dawson & Company. Nested.com is a unique challenger brand in the property industry. It’s the only agent who manage property sale and purchase with one beginning-to-end service, aiming to take the well-documented stress out of the property seller/buyer chain.  Their […]

New Campaign Addressing Financial Anxieties

New Campaign Addressing Financial Anxieties

For the new campaign for Metro Credit Union, Newburyport-based ad agency Mechanica asked Massachusetts residents what they expect from their financial institution and found a disheartening truth – consumers expect to be underserved and feel unprepared to manage their finances.The new “Here to Make Things Better” campaign rallies customers to demand more from their banks. The three 30-second spots, entitled […]

Revolutionary start-up WPP Black Ops, with agile multi-disciplinary team, launches with founding P&G client SK-II

Revolutionary start-up WPP Black Ops, with agile multi-disciplinary team, launches with founding P&G client SK-II

WPP Black Ops, a multi-disciplinary start-up dedicated to solving business problems has launched with founding client SK-II, P&G’s global prestige skincare brand. WPP Black Ops, a fluid operation situated in key global hubs, takes different shapes depending on the challenges clients present. Its vision is to come up with big ideas generating large-scale impact for […]

The Guardian reaffirms its commitment to Europe with This is Europe series and a new marketing creative ‘Hope has no borders’

The Guardian, in partnership with in-house creative agency OLIVER, has launched a new multi-layered marketing campaign to coincide with the Guardian’s renewed, long-term commitment to Europe.

The Guardian reaffirms its commitment to Europe with This is Europe series and a new marketing creative ‘Hope has no borders’

Announced today (2 March) by editor-in-chief Katharine Viner, This is Europe is the Guardian’s deeper commitment to reporting on every aspect of Europe; from the continent, its people and politics to institutions, the economy and culture. This includes a new dedicated space on the Guardian’s digital front page for European visitors, the relaunch of a […]

How can tech startups build an effective marketing strategy?

Christine Brewis, Head of Digital Marketing at Studio Graphene

How can tech startups build an effective marketing strategy?

Creating a successful tech startup is inarguably a huge challenge. According to research, 60% close up shop within their first three years. This makes sense: the market is crowded with a multiplicity of well-executed products, and finding a niche is difficult. Indeed, 42% fail apparently because their core product offering was simply not strong enough […]

Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]

New study: Macmillan, Cancer Research UK and Dog’s Trust are ‘most loved’ charities in UK

Charity love is pivotal to donations, recommendations, trust, understanding

New study: Macmillan, Cancer Research UK and Dog’s Trust are ‘most loved’ charities in UK

Britain’s most loved charities have been revealed in new research by intelligence business, Savanta. Macmillan Cancer Support, Cancer Research UK and Dog’s Trust take the top three spots in the BrandVue Most Loved Charities Report, which draws on 60,000 interviews annually.  The report also shows the clear benefits of charities creating a positive emotional connection with the public, […]

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