ZSL’s marketing efforts to save their zoos fall to the animals in new campaign by Wunderman Thompson UK

Famous comedians back Sir David Attenborough’s appeal to help keep London zoos open after its longest closure since the Blitz.

ZSL’s marketing efforts to save their zoos fall to the animals in new campaign by Wunderman Thompson UK

A host of celebrities are lining up behind Sir David Attenborough to support ZSL London Zoo in its hour of need. Airing from Monday night on Channel 5 and Sky channels the campaign, created by creative, data and tech agency Wunderman Thompson UK, features the likes of Jonathan Ross, Catherine Tate and Meera Syal. The famous voices […]

Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19

Gartner Says CMOs Remain Optimistic About Budgets Post-COVID19, Despite Bleak Outlook from C-Suite Colleagues

While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource […]

FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

FAB Provides much needed Cheer with The 22nd FAB Awards Winners Show on YouTube

The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB extended and […]

FAB Finalists of The 22nd FAB Awards Revealed!

FAB Finalists of The 22nd FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands.  The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]

Artificial intelligence brand Futr launches new identity designed by Lantern

Artificial intelligence brand Futr launches new identity designed by Lantern

Artificial intelligence brand Futr has launched a new identity across all of its marketing communications. Designed by London based branding agency Lantern, this new identity will help Futr reach new audiences. Most notably local authorities and police forces can use it without charge during the COVID-19 crisis Several are already using it to update people […]

Gartner Survey Shows 65% of Marketers Face Moderate to Significant Budget Cuts Due to Coronavirus Disruption

Marketing Leaders Must Take Immediate Action to Manage Risks Related to COVID-19 With a Strategic Cost Optimization Plan

Gartner Survey Shows 65% of Marketers Face Moderate to Significant Budget Cuts Due to Coronavirus Disruption

Sixty-five percent of chief marketing officers (CMOs) and marketing leaders report they are already bracing for moderate to significant budget cuts due to coronavirus-related disruption, according to Gartner, Inc. On March 20, Gartner polled 176 marketers to understand how these leaders are being impacted by the coronavirus pandemic.  CMOs and marketing leaders must take action to manage […]

New DocuSign CMO

New DocuSign CMO

DocuSign announced Rob Giglio as the company’s new chief marketing officer (CMO). Rob was previously with Adobe, where he helped architect the growth strategy for Adobe’s self-service cloud business and oversaw significant international expansion. As CMO, Rob will own all demand generation, self-service sales, digital, creative, and brand functions for DocuSign. Source: DocuSign

Very.co.uk launches new brand positioning though an emotional campaign by St Luke’s

Very.co.uk launches new brand positioning  though an emotional campaign by St Luke’s

VERY_BEING_30_EDIT25__2020_03_06__1500 from St Luke's on Vimeo. The story of a dad committed to helping his monster-loving daughter meet the dress code at a princess party features in the latest St Luke’s work for Very.co.uk, created to communicate the retailer’s new ‘You can say yes when it matters most’ positioning. In the first television ad of […]

Neil A Dawson & Company Create First Ad Campaign For Disruptor Estate Agent Brand, Nested.com

Neil A Dawson & Company Create First Ad Campaign For Disruptor Estate Agent Brand, Nested.com

Property market disruptor, Nested.com today launch their first ever advertising campaign created by Neil A Dawson & Company. Nested.com is a unique challenger brand in the property industry. It’s the only agent who manage property sale and purchase with one beginning-to-end service, aiming to take the well-documented stress out of the property seller/buyer chain.  Their […]

New Campaign Addressing Financial Anxieties

New Campaign Addressing Financial Anxieties

For the new campaign for Metro Credit Union, Newburyport-based ad agency Mechanica asked Massachusetts residents what they expect from their financial institution and found a disheartening truth – consumers expect to be underserved and feel unprepared to manage their finances.The new “Here to Make Things Better” campaign rallies customers to demand more from their banks. The three 30-second spots, entitled […]

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