HORIZON ORGANIC ® AND AOR DUNCAN CHANNON HELP CONSUMERS UNLEASH THEIR INNER CHILD

HORIZON ORGANIC ® AND AOR DUNCAN CHANNON HELP CONSUMERS UNLEASH THEIR INNER CHILD

New campaign taps into youthful energy to emphasize the importance of milk’s nutritional benefits. Horizon Organic, a trailblazer in the organic dairy industry, has teamed up with full-service agency Duncan Channon in its latest campaign. Embracing the joy and sincerity of children’s exploration, this partnership celebrates the importance of taking kids’ adventures as seriously as […]

Arbor Day 2024: “/Imagine”, an AI-generated campaign to use our Natural Intelligence

Arbor Day 2024: “/Imagine”, an AI-generated campaign to use our Natural Intelligence

For this year’s Arbor Day, Aktion Baum launches a visually stunning campaign staged by FRASER, which will be rolled out in print, (D)OOH, cinemas, and on social media with a media volume of more than one million euros for three weeks. One-third of Germany’s area (11.4 million hectares) is covered by forests. The official annual […]

Never underestimate the power of funny: Plant-based POWR debuts ‘free climber’ film

Never underestimate the power of funny: Plant-based POWR debuts ‘free climber’ film

VOOM Nutrition launches bold new campaign in collaboration with McCann VOOM Nutrition sets out to celebrate the power of plants in its launch campaign for POWR, its vegan sports endurance bar. Developed by leading creative agency McCann Bristol, ‘The Climb’ is a cautionary tale that follows a free climber preparing to tackle ‘the Big One’, […]

Plenty encourages the nation to clean for each other

Plenty encourages the nation to clean for each other

In new instalment of the “Love is Messy” platform, Essity’s kitchen roll brand wants to reinforce cleaning as an act of love to create stronger relationship bonds with customers Kicking off this year’s wedding season, Essity’s kitchen roll brand, Plenty, is encouraging the nation to commit to clean for each other through a new campaign […]

Lucozade and adam&eveDDB rally people to ‘Bring the Energy’ for the biggest relaunch in the brand’s history

Lucozade and adam&eveDDB rally people to ‘Bring the Energy’ for the biggest relaunch in the brand’s history

Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. The new masterbrand platform, “Bring the Energy” is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy […]

Sprite launches the “The Knocklace Collection”

Sprite launches the “The Knocklace Collection”

As part of the global platform “Heat Happens”, the brand introduces the new campaign with AKQA Casa Sprite, part of The Coca-Cola Company launches the “The Knocklace Collection” in partnership with AKQA Casa. Directly addressing young adults who still live at home, Sprite recognizes the difficulty of finding solitary moments. Given the economic challenges they […]

REAL-LIFE DIET COKE FAN STORIES INSPIRE NEW ADVERTS

REAL-LIFE DIET COKE FAN STORIES INSPIRE NEW ADVERTS

Diet Coke is putting its unwaveringly loyal fans at the centre of its new advertising campaign, ‘Love What You Love, By You’ to celebrate consumers love of their iconic ‘Diet Coke’ break and being unapologetically themselves. The iconic brand has revealed two new adverts, Diet Coke Breaks Inspired by You, directed by award-winning Marie Schuller, […]

adam&eveDDB reveal that NHS workers are sicker than their patients in new campaign for Frontline19

adam&eveDDB reveal that NHS workers are sicker than their patients in new campaign for Frontline19

‘Sicker than the Patients’ is a new integrated campaign created by adamandeveDDB’s Richard Gayton & Darren Beresford for the charity Frontline19, highlighting the extent of the mental health crisis gripping the NHS. With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, […]

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