AXE invites young men into the bath to celebrate their ‘Bathsculinity’ in new campaign by 72andSunny Amsterdam

AXE invites young men into the bath to celebrate their ‘Bathsculinity’ in new campaign by 72andSunny Amsterdam

Men are being urged to indulge their ‘bathsculine’ side in a new campaign created by AXE and 72andSunny Amsterdam that introduces a new word and concept to the world – Bathsculinity. The US campaign launched with a series of 15-second films starring actor and comedian Lil’ Rel Howery who introduces the concept of Bathsculinity, an […]

Wickes rolls out first ever DOOH and roadblock campaign to reach Easter weekend DIY’ers

Wickes rolls out first ever DOOH and roadblock campaign to reach Easter weekend DIY’ers

Wickes, the home improvement retailer, has launched its first ever digital out of home and radio roadblock campaign to capture the attention of consumers during the busiest period of the year for DIY. Devised by out-of-home (OOH) and location marketing specialist Posterscope, working with Carat, the highly targeted campaign kicks off with a digital out […]

Twelve challenges perceptions of insurance marketing with new Co-op Insurance campaign

Twelve challenges perceptions of insurance marketing with new Co-op Insurance campaign

Co-op Insurance has today launched a social media brand campaign created in partnership with award-winning creative agency, PSONA Twelve, titled ‘For Life’s Adventures’. The campaign was designed to challenge the existing negative tone of many insurance adverts and instead celebrates the wonderful, positive adventures in life that insurance enables us to do. The centrepiece of […]

RPM kicks off twelfth annual Cadbury Egg Hunt with the National Trust

RPM kicks off twelfth annual Cadbury Egg Hunt with the National Trust

The annual Cadbury-National Trust Easter Egg Hunts will run across the Trust’s 306 properties across the UK. For the sixth year running, RPM is executing the experiential element of the campaign. Cadbury will be providing each property that signs up with the National Trust and National Trust for Scotland portfolio with the support to activate […]

All-new 2020 Toyota Corolla Sedan is ‘greater than’ ever

All-new 2020 Toyota Corolla Sedan is ‘greater than’ ever

Toyota launches the “Greater Than” campaign for the world’s best-selling nameplate, the sleek, all-new 2020 Toyota Corolla. The campaign is a perfect reflection of the Corolla sedan’s bold new look and its bumper-to-bumper, wheels-to-roof transformation. With more than 46 million Toyota Corollas sold globally, the all-new Corolla sedan inspires a campaign that invites drivers to embrace the […]

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

Pornhub and BETC Paris launch “Beesexual” campaign to help save dwindling bee population

Pornhub and BETC Paris launch “Beesexual” campaign to help save dwindling bee population

Nature is “Beesexual”, which means most plants need bees to reproduce. This is why Pornhub announced the launch of its “Bisexual” campaign to help save the dwindling bee population. Under the newly launched channel, users can enjoy “bee porn” or short videos of foraging bees featuring voiceover cameos by well-known adult entertainment stars. Pornhub has […]

Impero brings summertime street swag to cities worldwide with new ‘Daiquiri Days’ campaign for HAVANA Club

Impero brings summertime street swag to cities worldwide with new ‘Daiquiri Days’ campaign for HAVANA Club

Independent creative agency, Impero will this week unveil a new, multi-market ‘Daiquiri Days’ campaign for Pernod Ricard’s Havana Club three-year-old rum – bringing some summertime swag to the Havana Club brand for the summer of 2019. The campaign will channel the spirit of Cuban street style, championing Havana Club’s new, highly instagrammable frozen daiquiri serve […]

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