Magic Mind, a mental performance shot that provides a sharper mind and calm energy, is launching a campaign created by award-winning independent agency, Raindrop. The campaign uses fast-paced, offbeat humor to explain the unique product benefits while dramatizing the highly relatable problem Magic Mind solves: To sharpen and calm the overworked, exhausted “Lil’ Genius” inside our […]
s.Oliver and Jung von Matt launch new campaign featuring supermodel Heidi Klum and her younger self What happens when an icon encounters her own past? For s.Oliver’s new brand campaign, the Jung von Matt BEAUTY COLLECTIVE has staged a unique double casting featuring Heidi Klum alongside her younger self. Bergisch Gladbach meets Beverly Hills; an […]
New work from VCCP champions Aldi Price Match, showing customers they can get great value on everyday essentials without the hassle of a big shop Co-op Food, the UK’s leading convenience retailer, launches the latest chapter of its ‘Pop to Co-op’ creative platform, encouraging members and customers to leave the ‘big shop faff’ behind and get […]
Esporte Clube Bahia, one of Brazil’s most iconic football clubs, has partnered with the United Nations Population Fund (UNFPA) and independent agency Propeg to launch “Third Half,” a campaign confronting the rise in violence against women on football match days. For women at Bahia’s Arena Fonte Nova, the final whistle did not mean it was […]
New brand mascot, Fred the Fox, calls for Brits to ‘give chicken the night off’ as research reveals more than half are bored of chicken Protein challenger, Better Nature, is taking on one of the biggest campaigns in Food & Drink with the launch of its first ever out-of-home campaign -‘Believe in Tempeh’- as the challenger […]
Swedish legal tech company Legora turns Aaron Judge’s greatest asset, his ability to shut out the noise and focus on the pitch that matters, into a metaphor for how AI can help legal teams work. Earlier this year, Legora announced a multi-year partnership with Aaron Judge and the New York Yankees. Now, the AI company […]
A legacy icon, reintroduced through the realities of everyday life. Maybelline has launched a global social first campaign for Instant Eraser, one of the most recognizable concealers in the world, a category-defining product which has become a staple in millions of routines worldwide. For a new generation of beauty disruptors reshaping the industry, the challenge […]
New work from the “Smart to Intelligent” platform debuts during FOX’s Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca Independent agency Hot Lava is debuting new work for Arrow Electronics during The Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca. Airing nationally on FOX, the :30 spot, titled “The Speed of Arrow,” extends Arrow’s […]
New brand platform from McCann in London launches following a competitive pitch win and will shape comms, customer experience and content for the healthy recipe-box brand. Mindful Chef is launching a new brand platform, ‘Eat for Joy’, created by McCann in London following the agency’s recent competitive pitch win, as the UK’s highest-rated* recipe box […]
ManiLife, the cult-favourite peanut butter brand has teamed up with Wonderful Things for their debut television commercial. The 30-second spot features a playful parody of the premium food genre including a seductive female VO in various states of ecstasy paired with lingering close-ups of ManiLife peanut butter in climactic scenarios before pulling out to reveal […]