Expanded platform challenges misconceptions about the role wishes can play in the treatment journeys of children facing critical illness Today, Make-A-Wish® Canada unveils the latest chapter of Wishes Are Medicine, the organization’s platform launched in 2025 to challenge misconceptions about its work: that wishes are simply nice-to-haves, when instead they are an essential part of […]
In a world where there’s an AI tool for almost everything, Maltesers® is reminding Brits that technology can help answer plenty of questions, but when it comes to life’s biggest moments, there’s still nothing quite like a chat with someone who’s been there, done it and has a story or two to share. In fact, […]
How do you make an awareness film about a condition that never looks the same twice? That’s the question at the heart of FightTheStroke‘s new campaign, and instead of answering it, Italian agency DUDE Milano has made the struggle the crux of the story. FightTheStroke is an Italian foundation that supports families of young stroke survivors […]
Segafredo’s new global brand platform ‘Take Your Shot’, created by BBH London, repositions the brand for a new generation of coffee drinkers. Turning the everyday espresso ritual into a moment of action, Segafredo has repositioned its brand via a new global creative platform created by BBH London, ‘Take Your Shot’. The platform repositions the iconic […]
National, multi-channel campaign positions classic comfort as the easy upgrade to everyday mealtime Brandon has launched a national integrated campaign for Idahoan Ultimate Mashed Potatoes, positioning the new Ultimates line as the easiest way to make everyday meals feel rich, elevated and restaurant-inspired—without the extra effort. Built to reach busy “meal upgraders” who want more […]
Sekonda launches a bold new campaign created by VCCP that underscores the anticipation that every second holds Today, British watch brand, Sekonda, launches a bold new integrated campaign with VCCP Blue and VCCP Media which aims to position its high-quality, reliable, and stylish timepieces and smart wearables as a staple for a younger Gen Z […]
To mark the opening of the 20th Vienna Design Week the Vienna Tourist Board is launching “The Vienna Template”, a free design template for the creative platform Figma that celebrates Vienna’s rich design heritage. The idea behind the new digital campaign, created in collaboration with Jung von Matt DONAU, is to target the creative community by […]
AEG and Publicis London have launched ‘It’s Your Haus’, a new UK brand platform challenging the nation’s tendency to settle for appliances and interiors that don’t truly reflect personal taste. While many people want their homes to feel personal and expressive, practical considerations, inherited choices and the pressure to play it safe often mean people […]
Integrated 360-degree campaign by VCCP tells stories of reconnection, everyday adventure and culture made possible by London’s transport network Today, Transport for London (TfL), launches ‘The Stop Is Just The Start’, a new integrated campaign by creative agency of record VCCP and WPP Media’s Wavemaker, whichspotlights how every journey is a gateway to real-world experiences, […]
Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing. Now, the boxing not-for-profit Behind The Gloves and creative agency Brothers & Sisters are launching a new campaign that aims to define boxing’s mythical ‘7th punch’ – the punch no one sees coming. This […]