Supermodel Jodie Kidd models Boden Autumn collection and launches new ‘sport’ of Leaf Jumping

Supermodel Jodie Kidd models Boden Autumn collection and launches new ‘sport’ of Leaf Jumping

British fashion brand Boden has boldly chosen to showcase some of their key Autumn/Winter 2019 pieces, including coats, jackets and knitwear, by ditching the catwalk and launching its models into an enormous pile of garden leaves. Fashion model, TV presenter and author, Jodie Kidd has taken on her most ambitious fashion shoot to date – […]

BETC São Paulo creates a washable book for Vanish that will change the stories at each wash

BETC São Paulo creates a washable book for Vanish that will change the stories at each wash

Imagine the pages of a book made with commonly-used fabrics that, just like clothes, can be washed and used over and over again. This is the new initiative of the Vanish bleach brand, created by BETC São Paulo: a campaign that encourages people to read, with the book “Vanishing Stories”, conceived to hold stories written […]

LinkedIn unveils new marketing campaign, What Are You Searching For?

LinkedIn unveils new marketing campaign, What Are You Searching For?

LinkedIn, the world’s largest professional network, is set to launch its latest integrated marketing campaign, What Are You Searching For? You can search and find millions of jobs on LinkedIn and the campaign is designed to raise awareness of this. It explores the many reasons why people look for a new job and features the stories of real people […]

A collaboration between L’Oréal Paris and Karl Lagerfeld pays homage to the iconic designer

A collaboration between L’Oréal Paris and Karl Lagerfeld pays homage to the iconic designer

A new collaboration between L’Oréal Paris and Karl Lagerfeld – pays homage to the iconic designer – with the launch of a makeup collection, Karl Lagerfeld X L’Oréal Paris. Feminine and chic with a singularly “rock n’ roll” edge, the launch campaign by McCann Paris, unites the brand’s DNA with the DNA of the visionary designer. Known […]

Lonely Planet and Ford partner in major promotional deal

Lonely Planet and Ford partner in major promotional deal

Leading travel media brand, Lonely Planet, and Ford Motor have joined forces to celebrate the debut of the all-new 2020 Ford Explorer. In a three-month, multi-platform collaboration beginning late-October 2019, Lonely Planet will feature a series of custom travel content, created specifically for this partnership, across its online ecosystem and will also launch large-scale out-of-home […]

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