Elo unearths letter from Pelé in new messaging that inspires Brazilians’ national pride

Elo unearths letter from Pelé in new messaging that inspires Brazilians’ national pride

Initiative developed by AlmapBBDO gives voice to the last letter written by Brazil’s greatest athlete, reinforcing the importance of resilience, valuing our essence, and keeping people united beyond football At a moment of reflection for Brazilian football, Elo, the 100% Brazilian payment technology company, is rolling out a moving campaign focused on the last letter from Pelé, […]

National Geographic Society Promotes the Launch of the National Geographic Museum of Exploration in First Campaign from Terri & Sandy

National Geographic Society Promotes the Launch of the National Geographic Museum of Exploration in First Campaign from Terri & Sandy

Imagination is the medium in over one hundred OOH executions running throughout the year across the D.C. metro area The National Geographic Society has officially opened the doors of the National Geographic Museum of Exploration, a physical manifestation of the Society’s over 138-year mission to use the power of science, exploration, education and storytelling to illuminate and protect […]

We Are Social launches Minecraft experience with One Voice to raise awareness of animal testing

We Are Social launches Minecraft experience with One Voice to raise awareness of animal testing

Global socially-led creative agency We Are Social in France has partnered with animal protection organisation One Voice to launch The Memorial, an immersive experience in Minecraft designed to raise awareness of the millions of animals used in laboratory testing every year. Created within one of the world’s most popular video games, The Memorial transforms the issue of animal testing into an […]

TWIX takes ‘Two is More than One’ brand platform global with ‘Double Act’ multi-channel campaign

TWIX takes ‘Two is More than One’ brand platform global with ‘Double Act’ multi-channel campaign

TWIX is doubling down on its award-winning ‘Two Is More Than One’ brand platform, returning with a quirky multi-channel campaign, led by a vaudeville-style ad called ‘Double Act’ shot by Paddington In Peru director Dougal Wilson. Created with adam&eve\TBWA ‘Double Act’ is global campaign, with a significant media spend across Paid, Earned, Shared and Owned […]

Cocogun collaborates with The Economist on new outdoor work for the US and UK

Cocogun collaborates with The Economist on new outdoor work for the US and UK

Latest iteration of iconic ‘white out of red’ campaign highlights The Economist’s power to provide intelligence, clarity, and uncommon sense in a world of half-baked opinion and misinformation. Cocogun has collaborated with The Economist to create a new series of out of home advertising that reinforces its commitment to truth and reason in an era […]

Wall’s and Crocs announce partnership with campaign ‘Mad For Summer’, launching limited edition ice-cream Jibbitz™ charms.

Wall’s and Crocs announce partnership with campaign ‘Mad For Summer’, launching limited edition ice-cream Jibbitz™ charms.

Wall’s and global footwear Crocs™ have come together to launch an exclusive “Mad for Summer” collaboration of limited-edition ice cream-inspired Jibbitz™ charms, celebrating bold self-expression and unapologetic joy. “Summer 2026 is all about playing it mad. And we are delighted to be partnering with Crocs to turn that mindset into something people can wear, show […]

Surreal Hotel Arts and Eudora Unveil Groundbreaking AI-Driven Film Campaign Starring Valentina Ferrer

Surreal Hotel Arts and Eudora Unveil Groundbreaking AI-Driven Film Campaign Starring Valentina Ferrer

The São Paulo-based creative production company brings science, AI, and fashion-world glamour together for a landmark beauty campaign Surreal Hotel Arts, the Brazilian creative production company with offices in São Paulo and New York, today announces the launch of a new film campaign for leading beauty brand Eudora, part of the O Boticário group. Starring […]

Budweiser and Fred & Farid Shanghai Open the Bar at Breakfast for World Cup Fans in China

Budweiser and Fred & Farid Shanghai Open the Bar at Breakfast for World Cup Fans in China

During the 2026 World Cup, Budweiser China partnered with Fred & Farid Shanghai to launch BUDWEISER BREAKFAST BAR, an integrated campaign created in response to China’s unique morning match-viewing reality. With many matches taking place during the morning in China, fans could no longer gather with friends in bars at night as they had in […]

LOVE IT, HATE IT, DON’T TRAVEL WITHOUT IT: MARMITE RELEASES ‘WEMITE’ JARS FOR ENGLAND FANS HEADED TO THE TOURNAMENT.

LOVE IT, HATE IT, DON’T TRAVEL WITHOUT IT: MARMITE RELEASES ‘WEMITE’ JARS FOR ENGLAND FANS HEADED TO THE TOURNAMENT.

As tens of thousands of England fans travel to the US this summer, Marmite helps our away support feel more at home This summer, Marmite is changing its name to ‘WeMite’ and releasing special edition jars for travelling England football fans. Designed to bring a taste of home to America, where Marmite can be harder […]

Gosh! is Mad About Veg in new CTV & OOH campaign from Insiders

Gosh! is Mad About Veg in new CTV & OOH campaign from Insiders

Plant-based food brand Gosh! has launched a cross-platform ad campaign celebrating its unapologetic, cult-like devotion to vegetables. Created by Insiders, Mad About Veg is a new brand platform that is being unveiled across, CTV, OOH, YouTube and social today. Media was handled by JAA Media. Rather than aiming to convert meat eaters, or focusing on dietary choices, […]

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