The EVOQ Group Acquires Red View Ventures, Merging It With SaleSurf Growth to Launch Brightshift Commerce

The EVOQ Group Acquires Red View Ventures, Merging It With SaleSurf Growth to Launch Brightshift Commerce

Combined agency unites two top-tier Amazon specialists under a single brand to deliver expanded capabilities and deeper expertise to e-commerce clients The EVOQ Group, a strategic collective of independently owned, best-in-class marketing agencies, today announced its acquisition of Red View Ventures, an Amazon specialty agency known for its work driving growth for e-commerce brands on the […]

Koddi and Wolt Ads Expand Programmatic Access to Commerce Media in Germany

Koddi and Wolt Ads Expand Programmatic Access to Commerce Media in Germany

Partnership allows brands and agencies direct access to Wolt’s commerce media inventory through programmatic channels – starting with Germany – and also marks Koddi’s entry into the local commerce media market Koddi, a worldwide leading retail and commerce media technology for enterprises, today announced it is partnering with Wolt Ads, the advertising arm of Wolt’s local […]

Fishbites Expands Partnership with Unruled Amid Accelerated Growth

Fishbites Expands Partnership with Unruled Amid Accelerated Growth

Fishbites, a pioneer in scented bait innovation, has expanded its partnership with Unruled, a marketing agency specializing in the outdoor lifestyle category, as the company continues to build momentum and scale its business. Originally engaged to support distribution and sales growth for its catfish bait products, Unruled’s role has quickly evolved into a broader strategic partnership. […]

L.A. AGENCY THE MANY WINS GRAY WHALE SPIRITS CO. BUSINESS

L.A. AGENCY THE MANY WINS GRAY WHALE SPIRITS CO. BUSINESS

Agency Tapped to Launch Vodka As New Spirit From Beloved Sustainability-Driven Gin Brand The Many has been selected to launch Gray Whale Vodka, the new spirit extension from Deutsch Family Wine & Spirits. The agency’s scope covers strategy, creative, and production for a new brand platform and launch campaign, with work breaking this July. Gray […]

FIFTY YEARS OF ADVERTISING HISTORY: THE INDUSTRY’S BEST-KEPT SECRET STEPS INTO THE SPOTLIGHT

FIFTY YEARS OF ADVERTISING HISTORY: THE INDUSTRY’S BEST-KEPT SECRET STEPS INTO THE SPOTLIGHT

The History of Advertising Trust (HAT), custodian of the world’s largest archive of UK advertising, turns 50 this year – marking a significant milestone in the history of the British advertising industry. Founded in 1976, HAT has spent half a century collecting, preserving and cataloguing the creative output of an entire industry: over 10 million […]

MS PATIENTS AND VML LAUNCH NEW BRAIN–BODY REHABILITATION TECHNIQUE

MS PATIENTS AND VML LAUNCH NEW BRAIN–BODY REHABILITATION TECHNIQUE

New KOMMO® dual-task training method connects cognitive and physical exercises to support people living with multiple sclerosis Multiple sclerosis (MS) is one of the most common causes of neurological disability in young adults, and its prevalence is rising worldwide. As people live longer with MS, demand for effective, accessible neurorehabilitation continues to grow, yet many […]

SPECIALGUESTX AGENCY INVENTS THE FUTURE OF LUXURY JEWELRY, POWERED BY AI

SPECIALGUESTX AGENCY INVENTS THE FUTURE OF LUXURY JEWELRY, POWERED BY AI

Three Devices That Mix Luxury Jewelry With a Customized AI Experience Serve as Proof of Concept for Delegate Thinking, the Agency’s Concept for the Future of Luxury AI SpecialGuestX, a creative technology agency built to reinvent stories of brand innovation through AI, data, robotics and automation, has unveiled a startling and unparalleled collection of three […]

Vault49 hires former Bulletproof Head of Strategy Ami Werner as Senior Strategy Director

Vault49 hires former Bulletproof Head of Strategy Ami Werner as Senior Strategy Director

Vault49, the independent brand and innovation agency, has appointed Ami Werner as Senior Strategy Director, strengthening the agency’s growing strategy capability. Werner joins from Bulletproof New York, where she most recently served as Head of Strategy. With more than two decades of experience across brand strategy, innovation, and consumer insight, she has partnered with global […]

Cowry leads a new era of behavioural intelligence, putting AI and data at its core

Cowry leads a new era of behavioural intelligence, putting AI and data at its core

Cowry will help organisations become more behaviourally intelligent by designing AI-centric capabilities including agentic AI research moderators, generative behavioural toolkits, and AI systems trained using behaviourally optimised conversational data VCCP company Cowry, one of the world’s leading behavioural science consultancies, has announced a major rebrand as it repositions itself as a next-gen behavioural intelligence consultancy, putting AI and […]

BBH Studios names Sophie FitzGerald as Head of Black Sheep Studios

BBH Studios names Sophie FitzGerald as Head of Black Sheep Studios

BBH Studios has promoted Sophie FitzGerald to the new role of Head of Black Sheep Studios, its award-winning live action and photography production arm. The move sees her take on responsibility for overseeing all productions that come through Black Sheep Studio’s doors. FitzGerald has been Executive Producer at Black Sheep since 2022. Since then, she’s […]