Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals

Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals

Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]

Norac Foods UK appoints Fiora to omnichannel accounts across two  brands

Norac Foods UK appoints Fiora to omnichannel accounts across two  brands

Integrated marketing agency, Fiora based in London and Bristol, has scooped the omnichannel work for the two Norac Foods UK brands: La Boulangère (including its two ranges Vegan and Classic) and WHAOO!. Establishing its presence in the UK market in 2015, today Norac Foods UK products are stocked in major grocers including Sainsbury’s, Tesco, Asda, […]

Code Computerlove Appoints New Managing Director

<strong>Code Computerlove Appoints New Managing Director</strong>

Code Computerlove has appointed Gemma Handley as its new Managing Director. Gemma joined Code in 2018 and the promotion sees her moving from Commercial Director to Managing Director at the start of 2023. Gemma will replace current MD Rob Jones who is taking up a new position outside the group. Part of MediaCom North, Code […]

Young & Laramore Announces New Creative Leadership

Young & Laramore Announces New Creative Leadership

Indianapolis-based independent agency, Young & Laramore today announced a new chapter for its creative leadership by elevating Trevor Williams and Bryan Judkins, both Group Creative Directors and agency principals, each to the title of Executive Creative Director. Y&L’s longtime Executive Creative Director, Carolyn Hadlock, is stepping away from the agency after 30 years to produce, […]

Cornett Adds Dave Walker as SVP Co-Director of Brand Strategy

<strong>Cornett Adds Dave Walker as SVP Co-Director of Brand Strategy</strong>

Creative agency Cornett  announce that it has named Dave Walker senior vice president, co-director of Brand Strategy. He comes to the agency from Procter & Gamble, where he worked on some of the world’s most iconic brands, including Cascade, Crest, Dawn, Fairy, Oral B and Tide. Earlier, he worked on Long John Silvers and Kentucky Fried […]

THE GATE HIRES EX-ADAM&EVEDDB’S MANAGING PARTNER AS FIRST MANAGING DIRECTOR.

<strong>THE GATE HIRES EX-ADAM&EVEDDB’S MANAGING PARTNER AS FIRST MANAGING DIRECTOR.</strong>

The Gate has appointed Charlotte Wolfenden as Managing Director on the back of strong growth. Wolfenden will report to CEO Jamie Elliott and will be responsible for shaping the day-to-day operations of the agency to meet its creative ambitions and developing its ‘Walk through walls’ culture. Formerly a managing partner at adam&eveDDB, Wolfenden led the […]

Havas Media Group Becomes First Agency Network to Implement Attention Data into Planning Tools on a Global Scale 

<strong>Havas Media Group Becomes First Agency Network to Implement Attention Data into Planning Tools on a Global Scale </strong>

Today, Havas Media Group (HMG) furthers their industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. HMG is the first agency network to implement attention data into planning tools on […]

Korean food giant CJ Cheiljedang appoints Art of the Possible to launch bibigo seaweed snacks across Europe

<strong>Korean food giant CJ Cheiljedang appoints Art of the Possible to launch bibigo seaweed snacks across Europe</strong>

CJ Cheiljedang, Korea’s number one food company, has appointed Art of the Possible as its strategic and creative agency of record for bibigo seaweed snacks, as it prepares to launch the brand across Europe. The appointment follows a four-way competitive pitch. Global Korean food brand bibigo, which already supplies and produces products for many retailers across the UK and Europe, […]