Raymarine Taps TBA Outdoors For New Creative Strategy and Production

Raymarine Taps TBA Outdoors For New Creative Strategy and Production

Raymarine and FLIR Marine, world leaders in marine electronics, today announced that it has appointed TBA Outdoors, an outdoor leisure marketing firm, as its creative agency of record. The scope of work spans creative campaign development and production. Raymarine develops and manufactures the most comprehensive range of electronic equipment for the recreational boating and light commercial marine […]

Butterfly Cannon expands its creative leadership with the appointment of Creative Director Thomas Lacey

Butterfly Cannon expands its creative leadership with the appointment of Creative Director Thomas Lacey

Butterfly Cannon, the award-winning creative studio known for creating aspirational brands, continues to evolve its offer with the appointment of Thomas Lacey as Creative Director. A multidisciplinary talent whose career spans branding and advertising, Thomas joins from Here Design and Otherway, bringing with him over 15 years of experience building brands with impact and imagination. […]

Athlon and OGGI Are Changing the Game for Hybrid Work and Client Engagement

Athlon and OGGI Are Changing the Game for Hybrid Work and Client Engagement

Award winning design and technology company, Athlon, has formed a strategic partnership with OGGI, a pioneer in immersive digital reality. San Francisco based OGGI helps businesses drive revenue and profitability by enabling authentic human connections on a global, virtual scale. The company’s innovative platform utilises interactive 3D environments to enable natural engagement and seamless collaboration, […]

Advertising Production Leaders Gather at Deutsch To Spotlight What it Takes To Win a Bid For LA

Advertising Production Leaders Gather at Deutsch  To Spotlight What it Takes To Win a Bid For LA

Leaders from LA’s advertising production community—including bidders, agency producers, freelance line producers, and production & post-production company leads—recently gathered at Deutsch for the second Bid for LA roundtable. The event brought together voices from across the commercial production landscape to surface the real-world pressures behind how advertising work is awarded—and what it takes to win a bid in Los […]

Eight Oh Two Announces the Promotion of Caitlynn Goheen to Director of PPC

Eight Oh Two Announces the Promotion of Caitlynn Goheen to Director of PPC

Caitlynn’s Eight Oh Two journey began in the spring of 2017 as a digital marketing intern. Since then, she’s climbed nearly every rung of the paid search ladder—from specialist to analyst, senior analyst to manager, then lead. Now, she takes the helm as Director, overseeing a team of nearly a dozen PPC (pay-per-click) professionals and shaping the future of […]

Vexan Fishing Appoints TBA Outdoors For Marketing Duties

Vexan Fishing Appoints TBA Outdoors For Marketing Duties

Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner. The scope of work spans paid social, paid search and social and influencer marketing. TBA Outdoors is an outdoor lifestyle marketing firm that is part of TBA Worldwide. The […]

CRYPTO AND ESG GAIN TRACTION AND THE IMPACT OF A NEW GOVERNMENT

CRYPTO AND ESG GAIN TRACTION AND THE IMPACT OF A NEW GOVERNMENT

THE INVESTOR INDEX 2025: NEW RESEARCH Now in its sixth year, the Investor Index, is an annual in-depth survey of investor behaviours conducted among 1100 UK adults (18+) with a minimum of £10,000 invested. Conducted jointly by London-based communications agency AML Group and The Nursery Research & Planning, the study has established itself as a rigorous barometer of investor practices based […]

Integrated loyalty drives 8x retention and 50% more revenue, says VCCP and DMA report

Integrated loyalty drives 8x retention and 50% more revenue, says VCCP and DMA report

Study introduces three-part model linking brand loyalty to long-term business growth A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The […]

VSA Partners Hires New Associate Partner of Strategic Growth to Accelerate Expansion

VSA Partners Hires New Associate Partner of Strategic Growth to Accelerate Expansion

With a proven track record of driving multimillion-dollar growth, Liz Murnin brings deep experience aligning strategy with measurable business outcomes VSA Partners, a leading strategy and creative agency, today announced the appointment of Liz Murnin as Associate Partner, Strategic Growth, signifying its investment in strategic business development and long-term agency transformation. With more than two decades of […]

Gain Theory reveals advertising delivers nearly 3x return on investment

Gain Theory reveals advertising delivers nearly 3x return on investment

Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth’ revealing that advertising delivers 2.9x return on investment, with companies investing 3% of revenue on advertising generating 8.7% contribution to total sales. The comprehensive analysis of 75 company-market combinations demonstrates the significant impact […]