The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The Trade Desk is the first […]
Synthetic performers and consumer trust By Eric Fulwiler, Co-founder & CEO, Rival When New York’s synthetic performer disclosure law went into effect in early June, it became the first state to require advertisers to clearly disclose when they use synthetic performers instead of human actors. While the legislation was opposed by various technology and marketing […]
Agency will handle creative & production for North America’s largest indoor water park resort brand TUX Creative House, the award-winning, full-service creative agency, today announced that it has been named the creative and production Agency of Record for Great Wolf Resorts. The beloved family resort brand with 23 locations across North America is known for providing […]
Dallas-based challenger brand specialist and digital marketing leader joins North American agency group as it grows to 12 brands and 850+ employees Meet The People (MTP), the innovative advertising holding company for big and mid-sized clients, today announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand […]
Interbrand today announced the appointments of Claire Morris as Senior Partner, Client Relationship, and Simon Kearney as Senior Strategy Director, based in its New York office. These strategic hires underscore Interbrand’s continued investment in North America and its commitment to strengthening global client relationships and capabilities. The expansion of senior leadership in North America reflects […]
International production company HAMLET has signed award-winning British director Chris Fowles to their roster for representation in APAC, Belgium, China and France. Fowles began his career directing theatre before moving into commercials. He worked as a director’s assistant alongside acclaimed directors Gary Freedman, Guy Ritchie and Philippe André before establishing himself as one of the […]
New solution enables brands, agencies and publishers to commission award-winning production talent across any discipline from a verified network of over 8,000 filmmakers across 120+ countries Tech-powered production company Untold Fable today announced the launch of a new talent sourcing platform that enables brands, agencies and publishers to commission award-winning and emerging creative talent from its global […]
The Bait Switch study finds anglers already use artificial bait, but confidence remains the deciding factor when success matters most. For decades, the fishing industry has focused on convincing anglers to try artificial bait. New research suggests they’re solving the wrong problem. According to The Bait Switch: The Live vs. Artificial Bait Debate, released today by Unruled, […]
The number of agency professionals contemplating leaving due to the pressure of business development stands at nearly three quarters, according to The Great Pitch Poll 2026 Image credit: Adobe Stock The results of The Great Pitch Poll 2026, the annual industry survey undertaken by international business development consultancy The Great Pitch Company, are out. The […]
Promotion follows a flurry of new business wins including work across the Ontario Government, one of the largest business schools in Canada, and a leading B2B SaaS brand in HR tech Tug, the independent, AI-powered brand and performance marketing agency, has promoted Michael Ozburn to General Manager, North America. Michael moves up from Head of Paid […]