Agency marks five decades of solving business problems with creative full-service thinking Bader Rutter, North America’s #1 B2B advertising agency, marked its 50th anniversary this September. This milestone validates the strong principles behind the agency’s founding. Ron Bader and Jim Rutter opened their doors in 1973 driven by the belief that they could challenge the […]
Wilkinson Sword has appointed VCCP Media to handle its UK media planning and buying across men’s and women’s products, following a media review process with the incumbent Wavemaker. With more than 250 years of engineering history, Wilkinson Sword manufactures and sells razors and grooming products across 12 European markets and is owned by Edgewell Personal […]
Leading B2B Adtech PR Agency scored a 100 net promoter score The Digital Voice™ was one of 23 leading agencies surveyed in the past six months across PR, communications, digital, integrated and full-service categories. The research project by YouBecome, led by Mike Turner, took place to look into the key “people metrics” in the marketing […]
GB Taekwondo, the body responsible for elite athlete performance and pathway development in the UK, has appointed sports PR agency MatchFit as its retained agency. MatchFit will handle creative communications for the National Governing Body at the start of a 12-month period which includes the 2024 Olympic Games and Paralympic Games in Paris, with a special remit […]
Omnicom Media Group (OMG) agency OMD UK has named Suzy Ryder CEO, effective immediately. In her new role, Ryder – who has been Chief Digital Officer at OMD UK since 2021 – will be responsible for leading the agency, focused on the continued development and future growth of the agency’s client partnerships, commercial operations, product, […]
The scholarship aims to amplify historically marginalized voices in the creative industry Wunderman Thompson today opens applications for the 2023 Helen Lansdowne Resor Scholarship in partnership with the 4A’s Foundation. Named after Helen Lansdowne Resor, the industry and Wunderman Thompson’s first female copywriter, the scholarship provides female & non-binary students the opportunities and support they […]
New partnership aims to offer more Nectar rewards for customers, while streamlining processes for brands Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the launch of a new platform to support their Nectar eShops proposition, powered by leading provider of global loyalty commerce and personalised offer networks, Valuedynamx, in […]
Multi-brand owner and leading dairy supplier Lactalis, has appointed Clarion Communications to carry out its foodservice marketing and communications following a competitive pitch process. Clarion’s B2B division, which includes clients Unilever, Jacobs Douwe Egberts and Kerrymaid, to name but a few, is growing with the addition of Lactalis. Next year, the programme will kick off […]
Global brand experience and packaging design agency Vault49 share news of three senior promotions within its London team: Gali Lucas and Tom Macpherson have both been promoted from Design Director to Associate Creative Director, and Anna Stanford has been promoted from Senior Marketing Manager to Marketing Director. Jonny Bateman, Creative Director of Vault49 London’s studio, […]
BC2 will help brands to unlock their full growth potential with a modular approach to accessing products and services designed to grow brand equity and business performance. Bountiful Cow, a leading independent media agency, has introduced a new brand consultancy, offering specialised services to address the full spectrum of growth challenges facing brands today. Named […]