Medialab Group have been appointed as the new media agency for the charity Guide Dogs. The data-driven independent agency were successful after a three way competitive pitch process involving the incumbent agency. Medialab will work with Guide Dogs across all strategic planning, media investment and innovation across fundraising and brand activity going forward. Medialab will […]
Dentsu Aegis Network (DAN) has announced the acquisition of Davanti Consulting Ltd (Davanti), a New Zealand-based technology and business consultancy into Isobar Group. The acquisition follows the recent rebranding of Little Giant as Isobar New Zealand, signalling a clear focus on accelerated growth across the region. Established in 2007, Davanti is a market-leading digital transformation […]
UK and Ireland based DIY retailer Homebase has appointed Atomic London as its lead creative agency after running a two-month pitch process to find a new creative partner. The appointment of Atomic signals a new marketing approach for the retailer as it continues to implement with its turnaround plan. “Homebase is a much loved brand and […]
Global digital creative agency AnalogFolk has appointed experienced service designer Michelle Watson as Executive Director of Customer Experience. In her new position, Watson will be responsible for expanding the company’s efforts in helping brands to improve the way they serve their customers. Building on growing client needs across Nando’s, Scotch and Soda, Blink and Nike, […]
The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity announced the launch of IPM Agency Referrals: Powered by Ingenuity, bringing agency recommendations to the IPM’s member base for the first time. The new service will give IPM members access to exclusive brand owner briefs that fall within their […]
Wickes, one of the UK’s favourite home improvement retailers, has appointed VCCP as their lead strategic and creative agency. VCCP’s remit will see the agency work towards expanding the retailer’s share of the competitive home improvement market. Opening its first store in 1972, Wickes now operates from over 240 sites across the UK offering […]
As traditional consultancies continue to snap up marketing agencies, VCCP is challenging convention by swimming in the other direction and has launched VCCP Ignite which offers distinct advantages over traditional business consultancies. VCCP Ignite is founded on the belief that the best business strategy starts and finishes with a forensic understanding of consumer behaviour. Sophie […]
Bankside-based agency George P. Johnson (GPJ) has taken the bold and forward-looking step to bring together its brand experience specialists from Project Management, Digital, Technical Production and Live Event Production into one truly integrated team. Fran Elliott has joined to lead the charge – as the agency’s first Head of Integrated Production. Previously UK Leadership […]
Karen Welman – who co-founded design agency, Pearlfisher – passed away on Monday 24th June aged 59, following a heart attack, whilst on holiday in Greece with family and friends. Karen first met husband-to-be and future co-founding Partner of Pearlfisher, Jonathan Ford, when, fresh out of their respective design colleges, the pair worked for Michael […]
Advertising creatives Steven Bennett-Day and Aaron Howard are launching Few & Far, a new kind of studio that specialises in ideas. Steven Bennett-Day was most recently chief creative officer at Feed. Before joining Feed in 2017, he spent three years as group executive creative director at Havas Helia. It was during this time that he […]