Interbrand, the world’s leading brand consultancy, today unveiled their annual Best Global Brands report, revealing a widening gap between brands that are turning brand strength into growth and those relying on reputation alone. The total value of this year’s ranking stands at $3.87 trillion, up from $3.58 trillion a year ago – an increase of […]
The Royal National Institute of Blind People (RNIB) has today announced the appointment of Challenger agency, VCCP Blue as its creative agency of record following a competitive pitch. RNIB, the Royal National Institute of Blind People, is the UK’s leading sight loss charity. They offer practical and emotional support to blind and partially sighted people, […]
The Strategic Investment from DMG expands Complementary Portfolio of Companies at the Intersection of Brand, Culture, and Entertainment Driftwood Music Group (“DMG”), a family-owned investment and operating platform focused on Brand, Culture and Entertainment announced the acquisition of SoStereo, a leading music and sonic strategy company making brands sound as good as they look. The […]
Doe-Anderson welcomes Jenna Martin as its SVP, Director of Strategic Growth. Most recently with Colle-McVoy, Martin brings nearly 20 years on the agency side – leading growth, integrated marketing and client leadership for Fortune 500 brands with her experience spanning the intersection of strategy, creativity and commercial impact. Doe-Anderson’s CEO John Birnsteel said,: “Jenna has […]
Live polling at IAB Europe’s Retail Media Impact Summit reveals reluctance to hand AI decisions over bids, budgets and promotions While 88% of retail media professionals polled during Particular Audience‘s AI in Retail Media Town Hall said their businesses use AI to analyse data or write reports, just 16% use it to choose product or […]
Brandon will lead research, brand strategy, creative development, execution and production for the leading deli salad and sides line. Brandon has been selected as lead strategic and creative agency for a top Reser’s brand following a competitive pitch. The Reser’s deli salads and sides line includes potato salad, macaroni salad, pasta salad, coleslaw, side dishes […]
New purchase behaviour intelligence provides deeper visibility into brand affinity, category purchasing, and consumer buying behaviour Alliant, the people-based data partner and leading source of consumer data and intelligence, today announced the launch of PurchaseCore, a consumer purchase behaviour data solution designed to help marketers identify and reach the consumers most likely to buy across […]
Nunn to lead LePub’s U.S. operation from its New York hub, scaling culture-first, data-infused creative model. Appointment completes leadership bench in New York including Jim Curtis, Chief Creative Officer; Katie Coane, Head of Strategy; and Lorna Ruane, Global Head of Data and Culture Lab LePub New York today announces the appointment of Shannon Nunn as […]
Andrew Bailey joins as Group Creative Director and Stuart Hayhurst as Group Planning Director Independent integrated agency Curiosity has hired Andrew Bailey as group creative director and Stuart Hayhurst as group planning director. Both hail from The Martin Agency, where they worked alongside Head of Strategy Taylor Wiegert, who joined Curiosity in 2024. Bailey will lead […]
We Are Social is driving forward a centralised approach for paid social performance content, and select campaigns across key European and Middle Eastern markets for Deliveroo. To deliver this, the account will be serviced by a cross-market team leveraging We Are Social’s network across its UK, Italy, France, and Dubai offices. Together, they will cover […]