MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Megan Duong, co-founder and CEO of Plot is precisely that. Q) Give us a brief insight into your career so far? I built my career in social. I worked at Gap and Apple, […]
SearchPulse finds 51.9% of Reddit users say the platform provides information from “real people” – raising questions about the value of human experience as AI search grows AI is making it easier than ever for consumers to find an answer. But new research from the performance marketing agency Reflect Digital highlights a potential shift in […]
In a reaffirmation of its long-held reputation for trusted journalism built on speed, accuracy and impartiality, PA Media today (Tuesday 13 October) revives its traditional name and becomes the Press Association once again. The branding builds on the business’s 158-year heritage as the UK and Ireland’s national news agency by looking to the future, combining […]
Co-founders Sandi Pearce and Kevin Miles combine distinct strengths in strategy, storytelling and language to help companies build narratives that shape perception and create distinction. The Narrative Authority (TNA), a narrative strategy firm founded by Editorial Director Sandi Pearce and Creative Director Kevin Miles, has officially opened. TNA helps companies, founders and organisations define the […]
Vurvey Labs recently unveiled its vision for Frontier Intelligence grounded in real human experience and introduced Freckle, the new product that puts that vision to work for businesses. Built on Vurvey’s People Models, the intelligence that reflects how people think, feel, and behave at scale, Freckle enables organisations to co-create with audiences through advanced simulations and validate […]
GumGum uses innovative new solution to create the perfect match between Heineken and its consumers, enhancing audience outcomes across two leading drinks brands The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive […]
VCCP wins lead agency remit, including the build of an co-located end-to-end delivery team, for London Business School London Business School (LBS), one of the world’s leading business schools, has today announced the appointment of VCCP as its lead global integrated agency of record, following a competitive pitch process. The appointment covers brand strategy and […]
Co-founder and Non-Executive Chairman of global media advisory mediasense joins the board of the intelligent media operations platform Camphouse as it scales its enterprise solutions, global footprint and AI capabilities. Camphouse, the intelligent media operations platform, today announced that Graham Brown, Co-founder and Non-Executive Chairman of mediasense, has joined the Camphouse Board as a Non-Executive […]
Formerly Harkey Media, FRAME OOH expands in New York and Chicago as it Accelerates Acquisitions and Development Nationwide The launch of FRAME OOH, an independent out-of-home advertising company formerly known as Harkey Media. Alongside the new name, the company is expanding its national relevance with acquisitions across the country. FRAME OOH has expanded its New […]
The New Modern Standard Network Offers Ad Agencies And Brands A Pre-Vetted Community Of Creative Talent And Production Capabilities Designed To Flex Around Every Project Modern Standard, a new creative production/post ‘network’ founded by industry veteran Jenny Lumpkin, has launched with a different vision for how brands, agencies and creative talent can work together. Rather than […]