The MISSION Group appoints Cat Davis to drive business growth

The MISSION Group appoints Cat Davis to drive business growth

Catherine Davis is joining The MISSION Group in the newly created role of Group Marketing Director Davis, a vastly experienced agency new business and marketing operator, will assume responsibility for accelerating growth across both The MISSION Group and krow, which recently announced its merger with fellow group agency Bigdog. Previously Chief Marketing Officer at Grey London […]

Shop Direct is reinvented as The Very Group with a new brand identity and employee value proposition

Shop Direct is reinvented as The Very Group with a new brand identity and employee value proposition

Shop Direct has rebranded to The Very Group with a new corporate identity and employee value proposition (EVP) that reflect the next phase of the business’ ongoing transformation. The new identity, which was created by St. Luke’s working closely with The Very Group’s in-house creative team, will roll out from 13 January 2020, together with […]

DiGennaro Communications Names Maxine Winer President & Chief Operating Officer

DiGennaro Communications Names Maxine Winer President & Chief Operating Officer

Former FleishmanHillard and Edelman Leader Will Oversee Growth, Operations, Talent and Client Service DiGennaro Communications (DGC), the leading independent B2B public relations agency serving the media, marketing and entertainment sectors, has named Maxine Winer president and chief operating officer. Winer reports to DGC Founder and CEO Samantha DiGennaro.  In her new role, Winer will oversee […]

Leagas Delaney creates global turn-of-year ad campaign for MSC Cruises showcasing ‘The Sea at Its Most’

Leagas Delaney creates global turn-of-year ad campaign for MSC Cruises showcasing ‘The Sea at Its Most’

Independent advertising agency, Leagas Delaney has partnered with MSC Cruises for the launch of its global turn-of-year advertising campaign, ‘The Sea at Its Most’. The campaign was developed from the strategic, human insight around the power of the sea and the positive impact it has on human beings; that we are inherently drawn to, and inspired by the sea. The sea carries […]

A short guide to a pain free awards writing season

by Charlotte Ellis Maldari who founded Kaffeen due to demand from B2B businesses, particularly brand & packaging design agencies, to create and implement marketing strategies that get results.

A short guide to a pain free awards writing season

Have you been that person? The one who’s landed the unenviable task (read: dumped in the merde) of writing that award entry the CEO has been niggling your team about since entries opened. Only now it’s the night before the deadline. You’ve raided the agency fridge, you’ve put the Spotify playlist on. There’s nothing else to […]

Y&L and Brizo Launch Invari Bath Collection

Y&L and Brizo Launch Invari Bath Collection

Since Y&L helped create the Brizo brand in 2006, the agency has carved out space for them as a forward-thinking brand that acts less like a faucet company and more like a fashion label. This product campaign sets out to further emphasize this reputation while creating awareness and reaching high-end interior designers and architects. Y&L built a surreal campaign that celebrates the unorthodox juxtaposition and leverages the […]

Charmin at CES – Built by an Agency

Charmin at CES – Built by an Agency

At CES, Charmin announced a robot built to help you in your most vulnerable moment. The RollBot “delivers a fresh roll of Charmin to you so you won’t have to be left in a bind ever again.” The RollBot is part of a trio of “conceptual prototypes” developed by Saatchi & Saatchi NY’s PG One. Charmin’s relentless […]

The Serviceplan Group marks its 50th Anniversary with ‘House of Communication’ Rebrand and New Logo

Europe’s largest independent communication agency celebrates its half centenary in 2020 and kicks off the new year with a new ‘House of Communication’ branding.

The Serviceplan Group marks its 50th Anniversary with ‘House of Communication’ Rebrand and New Logo

At the start of 2020, Serviceplan´s anniversary year, Europe’s largest independent communication agency group is unveiling a new logo: The agencies Serviceplan, Plan.Net, Mediaplus, Facit, Solutions and Consulting are grouped together under the ‘House of Communication’ umbrella, which is now also part of the official branding. The ‘House of Communication’ concept brings together creation and […]