Hummingbird, the AI platform built by UK agency Nest Commerce with the backing of a TikTok technology grant, launches on TikTok on 23 September. TikTok and Nest Commerce have announced a partnership to launch Hummingbird, Nest’s AI creative and performance platform, on TikTok. TikTok provided Nest with a technology grant to help develop Hummingbird for the platform. The […]
Creative Audit, used by brands including Boots, links creative signals with campaign outcomes to identify what drives results and inform future creative DAIVID, the intelligence engine for creative and media, today launched a new solution that analyses thousands of ads at once, connecting creative signals with campaign outcomes to show which elements drive stronger results […]
New AI-powered technology analyses social video to help brands discover and deeply vet creators based on their actual content, behaviours and brand affinities. Plot, the video intelligence platform built to analyse social videos without any brand tagging required, today announced their latest product Creator Intelligence, an AI-powered solution for influencer and community teams to source […]
Net Conversion’s new consumer survey finds 54% trust a brand less when its advertising looks AI-made, even as most now embrace AI for shopping research. Net Conversion, the Orlando-based impact media agency, today released the third wave of its MORE Intelligence Consumer Pulse series, revealing a sharp split in how people accept artificial intelligence: enthusiastically […]
JCDecaux UK announces that JCDecaux Nurture, its programme dedicated to supporting startups and scale-ups has marked its 10th anniversary with an official Market Close ceremony at the London Stock Exchange, that brought together founders, CEOs, investors and partners from across the UK’s scale-up ecosystem. Jean-François Decaux, Co-Chief Executive Officer of JCDecaux rang the market closing […]
New platform brings experimentation, personalisation, customer insights and engagement together through a shared data foundation and embedded AI engine VWO and AB Tasty have today unveiled Wingify, bringing the two businesses together under a single global brand alongside the launch of a new digital experience optimisation platform following their merger earlier this year. The new […]
Created in partnership with independent creative agency, Worth Your While, ‘Reject the Rejections’ calls for greater transparency and human oversight in automated recruitment New research from non-profit People Like Us and Censuswide reveals that automated hiring software now stands between UK jobseekers and work, rejecting candidates within minutes, sometimes before applications have even closed. The […]
The internationally experienced French creative duo joins Publicis Conseil to help drive the growth of its global brands. Publicis Conseil has announced the appointment of Yann-Gaël Cobigo and Thibault Michal as Executive Creative Directors. They will help shape and lead global creative strategies for several of the agency’s major international brands. Originally from Paris, Yann-Gaël […]
Greg Brady, Onken Brand Manager at Emmi UK, on the secrets behind an 80-year-old brand and how a three-ingredient promise became one of Onken’s best ideas. Tell us about your product/range and why it resonates with consumers. It really came from listening to parents. We kept hearing the same thing: they wanted simpler ingredients for […]
Universal Favourite (UF) has been appointed as lead design partner for LION, following a competitive RFP process. The three-year partnership will see the award-winning brand studio work across LION’s expansive portfolio of beverage brands, supporting strategic design leadership, brand identity, packaging, designsystems and creative stewardship across some of the most iconic brand identities in the […]