New collaboration combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem Rakuten International and impact.com today announced a strategic alliance to modernize the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading […]
The United Nations World Food Programme (WFP) Nordic Offices has partnered with Copenhagen based agency Worth Your While to help in their fight to end world hunger. Worth Your While will collaborate with WFP to help raise awareness, engagement, and funding for the global fight against hunger by the use of creating bold ideas, cultural […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers access to 320 digital screens generating […]
We Are Social, the socially-led creative agency, has appointed Amy Conner as Head of Studios in the UK. Conner will oversee the agency’s production arm, We Are Social Studios, working with clients such as Carlsberg, Chase and Lucozade to champion creative excellence in social-first production. Conner’s experience spans digital, branded, social-first and broadcast content. She […]
Ten-year agency veteran elevated to executive leadership role overseeing marketing strategy across the collective EVOQ Group, a strategic collective of independently owned, best-in-class marketing agencies, today announced the promotion of Kirby Altman to Marketing Director, a senior executive role responsible for leading marketing strategy and execution across all agencies within the collective. Altman reports directly […]
Regional-first partnership deploys dual-AI model combining performance science with creative ambition Omnicom Advertising and Google have launched the region’s first AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a […]
Jellyfish, the integrated global digital marketing company, today announced that it has been named a 2026 Google Cloud Partner of the Year in the Training: North America category. This prestigious recognition from Google Cloud highlights Jellyfish’s continued leadership in enabling organisations to unlock the full value of Google Cloud through world-class training, upskilling and certification programs. […]
Brazilian studio unifies AI, audiovisual production, VFX, and CGI to deliver scalable, end-to-end creative solutions. Brazilian production studio AIR+ATOMO has launched a new operating model and secured U.S. investment to scale its production capabilities, responding to growing demand from global brands for technology-driven creative content. AIR+ATOMO – which already works with a roster of international and […]
Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly’s inventory through VIOOH’s global platform. Buyers can access Firefly’s network via major demand-side platforms (DSPs), enabling seamless, […]
Following a competitive pitch, independent creative agency Born Ugly has been appointed by LHV Bank, securing a three-year partnership to develop the financial institution’s brand platform and deliver integrated campaigns for its savings-focused retail bank. With offices in Leeds, Manchester and London, LHV Bank has experienced strong growth in its second full year since launch across both […]
