Europe’s streaming market has reached an inflection point. After years of rapid subscription growth, consumers are drawing a financial line. The next chapter of Connected TV will not be defined by adding more paid services, but by redefining value; with Open CTV, particularly FAST channels, emerging as a compelling free, ad-supported alternative to SAVOD. A […]
Automated creative quality controls helped protect performance-based SSP’s publisher performance Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack. Adaptive Rules Center is Limelight’s rule-based […]
Open Media today announced an exciting programmatic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing portfolio of high-quality, premium digital out-of-home (DOOH) screens. Designed to deliver both scale and impact, Open […]
Strategy veteran to lead integrated brand, media and AI-driven marketing StrawberryFrog, the independent, full service, creative advertising agency, today announced that RG Logan has joined as Chief Integrated Strategy Officer. He will lead the agency’s strategic direction and integrated approach to building brands that matter in culture and business, bringing together creativity, media, technology and emerging […]
Cornett—the independent, female-owned, full-service advertising agency—has named Karen Phillips VP, Creative Media. With a background across media, creative and new business, Phillips will push the agency deeper into the innovative creative capabilities of media. Phillips will report to Christy Hiler, Cornett owner and CEO. Phillips brings 25 years of experience creating, executing and managing strategic […]
Scott Eastwood Stars In Work That Shows How To Transform Laundry Day Into A Provocative, Luxury Experience Raindrop, the full-service creative, branding and performance marketing agency based in San Diego, has launched a provocative, humorous and edgy campaign for Laundry Sauce, the bespoke brand of laundry detergent that transforms one of life’s most tedious, grinding chores […]
As beauty brands flood TikTok Shop, Joybyte is betting on conviction and affiliate strategy to make Heretic Parfum the one to watch Joybyte, a leading social commerce agency, has been selected by celebrated fragrance house Heretic Parfum as its dedicated TikTok Shop agency partner. The engagement, which officially kicked off in late February, marks a strategic move […]
Growing Indie announces the return of Creative Director duo in new leadership position Zulu Alpha Kilo (Z.A.K.)—one of the world’s top independent agencies, with offices in Toronto, Vancouver, and New York—has announced the return of one of their top creative teams with Nick Doerr and Gui Bermejo rejoining the agency as Group CDs. Seasoned creative […]
Independent branding agency Brandon share news of its latest senior hire: Brett Stabler, who joins as Associate Creative Director. With extensive experience across all aspects of branding gained at Landor, JKR, Taxi Studio, and Outlaw, and a portfolio of highly awarded work including Peroni, Fuller’s London Pride, Jura Single Malt Whisky, and Gü Desserts, Brett […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from […]
