HSN Launches New Creator Platform Powered by impact.com to Seamlessly Collaborate with Creators, Increase Consumer Engagement

HSN Launches New Creator Platform Powered by impact.com to Seamlessly Collaborate with Creators, Increase Consumer Engagement

New platform enables the video commerce retailer to directly engage with creators and influencers, provide insights into engagement, and better connect with today’s modern buyer impact.com, the world’s leading partnership management platform, and HSN, a leader in livestream shopping and video storytelling, today announced the launch of the new creator platform, HSNfluencer, powered by impact.com’s […]

Norton Motorcycles partners with Collaborate at Goodwood Festival of Speed 2024

Norton Motorcycles partners with Collaborate at Goodwood Festival of Speed 2024

Norton Motorcycles has appointed independent global experiential agency Collaborate as its activation partner at this year’s Festival of Speed. Ema Forster, Head of Marketing at Norton Motorcycles says: “We’re delighted to be working with Collaborate for Goodwood Festival of Speed 2024. Norton is growing at an incredible pace, so this year we have increased our […]

Esportal Becomes First Gaming Platform to Offer Brand Lift Measurement with Brand Metrics Partnership

Esportal Becomes First Gaming Platform to Offer Brand Lift Measurement with Brand Metrics Partnership

Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues to lead the way in advancing advertising standards within the competitive gaming landscape. Anders Lithner, […]

Beatgrid Unveils Latest Data and Insights Highlighting The Optimal Frequency for UK brands in TV & OTT (CTV, VOD & YT)

Beatgrid Unveils Latest Data and Insights Highlighting The Optimal Frequency for UK brands in TV & OTT (CTV, VOD & YT)

Beatgrid, the global advertising effectiveness currency, today revealed unprecedented data-driven cross-media measurement insights at MAD//Fest London 2024 for UK advertisers. Daniel Tjondronegoro, Co-founder and CEO of Beatgrid, presented the findings during a keynote session, showcasing data that challenges traditional advertising strategies and provides actionable insights for the UK market. The presentation kicked off with an […]

FCB London and D&AD launch AdVocab for industry newcomers

FCB London and D&AD launch AdVocab for industry newcomers

FCB London has launched a free new tool to help newcomers to the industry understand the complex and technical language used in everyday work. AdVocab, created in partnership with D&AD’s New Talent programmes Shift and New Blood, is an encyclopedic tool listing hundreds of words and phrases often heard in the industry to break down the language […]

SEE’S CANDIES HIRES THE MANY AS CREATIVE AND ANALYTICS AGENCY FOR SUMMER CAMPAIGN

SEE’S CANDIES HIRES THE MANY AS CREATIVE AND ANALYTICS AGENCY FOR SUMMER CAMPAIGN

The Many has been tapped by iconic confection brand See’s Candies for creative strategy and content. The two have collaborated to launch a summer campaign, which kicked off in June and runs throughout the summer. The agency’s scope also includes data and analytics services. For more than 100 years, See’s Candies has been dedicated to making candy Mary See’s way. […]

Cross-industry Team Led by IPG Mediabrands, SeenThis and PubMatic Creates Climate Action Marketplace

Cross-industry Team Led by IPG Mediabrands, SeenThis and PubMatic Creates Climate Action Marketplace

KINESSO to Lead Activation on Industry-first Green Media Marketplace IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG) and SeenThis, the adaptive streaming company, have announced a milestone agreement to create a Climate Action Marketplace (CAM), the industry’s first green advertising marketplace. CAM leverages the adaptive streaming technology from SeenThis along […]

BREAD & BUTTER WINES APPOINTS CLARION AS SOCIAL MEDIA AGENCY

BREAD & BUTTER WINES APPOINTS CLARION AS SOCIAL MEDIA AGENCY

WX Brands has appointed Clarion Communications as its social media agency for Bread & Butter Wines in the UK and Europe. The WPP-owned agency, which was recently awarded Drinks Business’ PR Company of the Year, has been tasked with spreading the word about the Californian wine brand, which is rapidly growing in popularity. WX Brands […]

Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai

Young V&A and AMV BBDO collaborate to unveil major creative installation, Lost and Found Yōkai

The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London As part of the installation, the museum and agency also partnered with sound artist and designer Yuri Suzuki and design and research studio Very Very Far Away, to present Yōkai […]