Former TV Journalist, C-Suite Communications Coach, & Strategist Builds Out Specialty Offering Yes&, the independent, fully integrated creative marketing agency, today announced that industry veteran Ashley Benecchi has been named SVP, Yes& CommCore, the specialty team within Yes& which provides media training, presentation training, and crisis response. Benecchi is a long-time Yes& CommCore coach who has […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising […]
The renowned creative leader joins the independent agency, citing explosive growth, integrated production, and equity model as a blueprint for the industry’s future Full-service creative agency Raindrop today announced that Rob Strasberg, who served as co-owner and CCO of Doner and VP CD at CP+B during its heyday, has joined the agency in the newly created role […]
Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world Tátil Design, the independent Brazilian creative company behind the Rio 2016 Olympic identity, The Devil Wears Prada 2’s Diet Coke project and the Cannes Lions award-winning Rio Carnaval, today announced the return of Ricardo Bezerra as Global […]
New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops The MX Group today announced the launch of GlobalAgility, a new global B2B marketing proposition bringing together seven independent agencies to challenge the traditional global agency model by building bespoke international teams around clients rather […]
Miroma Founders Network (MFN) has strengthened its senior talent with the appointment of a Head of Clients and a Head of Communications Planning who join from major network roles. Guy Swadling, (Pictured-Left) joins the company as Head of Clients from his role at Initiative (now Omnicom Media) while Cameron Davies, (Pictured-Right) is named Head of […]
Integrated Brand Platform For Iconic Pizza Brand Will Support Both Retail And Restaurant Marketing Efforts Nationally Home Run Inn Pizza is preparing a new integrated marketing campaign as the iconic Chicago brand looks to drive growth across both its retail and restaurant businesses. To support that effort, the company has named food and beverage marketing agency quench its […]
Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and […]
‘Nothing A Little Zhuzh Can’t Fix’ leans into real-life moments through socially-native creative Batiste has launched a new campaign from Humanaut that draws on relatable moments when wash day feels inconvenient, from hectic mornings to post-workout touch-ups and getting ready away from home. The campaign launches in July across Peacock, YouTube, Spotify, TikTok, Instagram, Pinterest, Snapchat and Reddit […]
Today, the leader in TV and video market intelligence, Glance, announced it’s adding National Media Onderzoek’s (NMO) new Total Video measurement to it’s services. The addition of NMO’s Total Video dataset, which provides a complete picture of Dutch TV viewing behaviour, marks an expansion of the TV and video audience analysis offered by Glance across […]