Cummins Names Mx + Bray Leino as Global Agency of Record

Cummins Names Mx + Bray Leino as Global Agency of Record

The transatlantic partnership of Bray Leino Limited and The Mx Group (Mx + Bray Leino) beat competition from global B2B agency giants to win the pitch for Cummins’ global strategy and communications agency of record. Cummins, a Fortune 500 company, is a leading manufacturer and distributor of engines, filtration and power generation products, generating over […]

MRM//McCann Launches New LAB13 Innovation Lab in United Kingdom

MRM//McCann Launches New LAB13 Innovation Lab in United Kingdom

Leading global digital customer relationship agency MRM//McCann announced that it is launching its latest LAB13 innovation lab at McCann Manchester’s offices. LAB13 is a state-of-the-art home for creative technology that will enable the agency to invent, architect and prototype unprecedented products, services and new businesses, looking 12 to 18 months ahead of market. “We are […]

Proximity London hires Ronnie Crosbie as head of strategic planning

Proximity London hires Ronnie Crosbie as head of strategic planning

Proximity London has appointed Ronnie Crosbie as head of strategic planning. Charged with leading the agency’s 21-strong planning department, Crosbie will report directly to chief strategy officer Adam Fulford. Crosbie brings over 20 years of industry experience to his new role and joins from Dentsu Aegis Network where he was head of strategic planning, data […]