Ex-McCann insight specialist welcomed to Armadillo as Senior Strategist

Ex-McCann insight specialist welcomed to Armadillo as Senior Strategist

Bristol-based CRM specialist, Armadillo, which works with major brands including Disney, McDonalds and Carnival UK, welcomes Senior Strategist, Nick Beevors, to the team.   Beevors joins the business with over 15 years’ experience across the planning and strategy industry; splitting his expertise between integrated advertising agencies and in-house marketing departments. Beevors’ diverse experience includes working on campaigns with Aldi, for which his team received an IPA Gold award; Unilever and Domino’s.  […]

The scoreboard at the final match of the 2019 Women’s Paulista Championship changed to reflect the gender wage gap

Initiative by the Paulista Football Federation, in partnership with UN Women and advertising agency BETC São Paulo, points out that women earn 20% less than men

The scoreboard at the final match of the 2019 Women’s Paulista Championship changed to reflect the gender wage gap

According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention of thousands of spectators who watched the final match of the 2019 Women’s Paulista Championship, which was broadcast live this last Saturday, Nov. 16, on FPF TV, the official TV station of the Paulista Football […]

hasan & partners Group to establish a design agency hasanX

Finland’s most successful marketing group, hasan & partners Group, will extend its business by establishing a new design agency that is focused on customer experiences as well as business and service design. Joakim Karske, who is the most experienced design expert in Finland, will take a leading role in hasanX.

hasan & partners Group to establish a design agency hasanX

hasanX will help companies cope with the digital transformation by creating a strong customer-oriented culture, new digital services and holistic customer experiences together with companies. The new agency will integrate a design approach as a crucial element in business development. “The accelerating digital transformation will soon place all Finnish companies in direct competition with global […]

JDO Promote Philip Stevenson To London MD

JDO Promote Philip Stevenson To London MD

Client Business Director Philip Stevenson has been promoted to the role of Managing Director, JDO London. The appointment reflects an extended period of growth for the award-winning international creative agency with offices in Tunbridge Wells, London and New York. Stevenson, who prior to JDO held senior positions at Blue Marlin and Interbrand will commence the […]

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

 Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media  Media inflation has exceeded adspend growth throughout the decade  US-China trade war will offset the gains from sport and elections in 2020  In 2022 the UK will become the first market in the world where 70% of adspend is digital

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations.  It’s all done in connection […]

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

● The video will launch across Google platforms on Monday 9th December ● This short cinematic video explores how Zlto is using the Web to help young people find work

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]

Paco Rabanne launches opulent Express Delivery pop-up experience

- Exclusive Christmas experience inspired by brand’s number one selling 1 Million and Lady Million fragrances - Activation developed in partnership with creative agency ELVIS

Paco Rabanne launches opulent Express Delivery pop-up experience

Paco Rabanne is launching an exclusive two-night Christmas pop-up experience at the Hydraulic Power Station in Wapping, inspired by its number one selling 1 Million and Lady Million fragrances. The brand experience was created in partnership with creative agency ELVIS. Paco Rabanne selected ELVIS to create a multi-faceted campaign for the crucial pre-Christmas period, with the objectives of […]

Online Bank Marcus by Goldman Sachs Appoints St Luke’s As New Creative Agency

Online Bank Marcus by Goldman Sachs Appoints St Luke’s As New Creative Agency

Online bank Marcus by Goldman Sachs has appointed St Luke’s as its new creative agency, following a review of its UK advertising services. St Luke’s will be tasked with developing the online bank’s campaign platforms, as well as leading the creative direction for all advertising in 2020.  The appointment process was supported by AAR. Head […]

Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”

Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”

Today, Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”. The campaign represents the latest iteration of the evolution in Instagram Shopping’s global call to action: Shop With Your ♥.  “It’s All Coming Back To Celine, Again” celebrates an innovative new bridge between culture and commerce.  With more […]