International production company Papaya Films has signed up and coming director Favio Vinson to its roster. Paris-born Vinson initially studied economics at McGill University in Montreal, Canada, before changing career direction entirely to embark on a directing course in London. His directing style is characterised by fast-paced, kinetic visuals with dark undertones, drawing influence from […]
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad format, which reaches a […]
Six new inductees will also join Marketing Hall of Fame at annual gala The marketing landscape has never been more complex, with leaders navigating economic headwinds, shifting politics and the accelerating disruption of AI. The Marketing Hall of Fame was made for moments like this. On May 6, the American Marketing Association New York will convene the field’s […]
Brands urgently need to adopt new strategies built around Generative Engine Marketing (GEM) if they are to thrive in an era in which Large Language Models (LLMs) govern how they are discovered, considered and purchased, according to the latest report from leading digital marketing agency Jellyfish – Brands in the AI Era: Generative Engine Marketing. Brand strategy faces […]
Forum to feature emerging consumer research aimed at real-world questions facing marketing practitioners. Doe-Anderson, an independent full-service agency with offices in Louisville, Kentucky, and Columbus, Ohio, will co-host the annual CLIK Conference on Consumer Research with the University of Louisville’s College of Business. Now in its eighth year, the conference brings together academic researchers and […]
Splendid Communications has been appointed as Cadbury Ice Cream social media agency, working on a retained basis following a competitive pitch process. Splendid will be responsible for the brand’s day‑to‑day social strategy and always-on content delivery for Instagram and TikTok. The approach will blend brand storytelling, social-first initiatives and reactive moments to build momentum beyond seasonal peaks. This […]
This International Pet Month, Sarah Lyle, Brand Manager at Inspired Pet Nutrition, lifts the lid on her Product of the Year winning innovation, Wagg Chews. From pet personification and owner-inspired flavours to adding pawprint-shaped pizzazz to a category that’s long felt samey, she explains why dogs are finally getting in on the fun. Tell us […]
The German team of socially-led creative agency We Are Social has retained the global social media account for Audi AG following a competitive review, extending a decade-long relationship between the agency and the premium automotive brand. The renewed three-year contract sees We Are Social continue to lead global social strategy, governance, creative and production across […]
The former Netflix executive brings to DUDE a cross-functional vision spanning strategy, creativity, and production DUDE Milan have hired Jacopo Turrini as Integrated Production Director. He will lead the Production department with the goal of strengthening the role of production within the agency’s creative and design process. Turrini will work closely with strategy and creative […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]