When Lexus marketing executive Lindsay Smelser joined a Babson College advertising class this fall, she expected to share insights about building a luxury brand. She left with something unexpected: student perspectives that are now informing her team’s marketing strategy. Babson and Walton Isaacson along with leading marketers offer co-taught course It’s one example of the […]
Strategic partnership will see iconic motorsport venue use AI-powered insights and media solutions to build always-on demand across its growing portfolio of experiences Silverstone, the home of British motorsport, has appointed Fifty as its new strategic media and audience intelligence partner to accelerate its transformation from iconic racing circuit into a year-round destination. The partnership […]
New talent across creative, client partnership, strategy, finance and HR deepens the independent agency’s bench amid sustained growth TUX Creative House, the award-winning full-service creative agency, has brought on 19 new team members across its Montreal and Los Angeles offices. The hires span disciplines including creative, client partnership, strategy, finance and HR, strengthening the agency’s […]
By Josh Golden, President & Chief Creative Officer of Yes& It’s in the news. It’s on podcasts. It even turned up in the New York Times crossword. “Yes, and”—the deceptively simple rule improv actors use to keep a scene moving—is officially having a moment. The technique is simple. First, you accept what you’re given: that’s […]
By Paul Dahill, Managing Director EMEA Sales at Koddi Every commerce media business reaches the same turning point. You’ve built something that works, advertisers are booking in, and revenue is growing. Then you look ahead and realise that your current model won’t be able to handle the next stage of business growth. More packages mean more […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux in the Baltics, the leading outdoor advertising company in the market, bringing premium digital inventory across Estonia, Latvia and Lithuania to its global programmatic marketplace. The partnership delivers access to 254 digital screens generating over 163 […]
Creative agency completes transformation with promise to ‘Make it Felt’ Butterfly Cannon has announced its new positioning as an indie creative agency, with the appointment of a new executive team looking to take the business into its next phase of growth. Building on 16 years’ experience as a boutique brand and design studio, this move […]
Global experience agency Momentum has announced the appointment of Kevin McNulty as Global Chief Executive Officer. McNulty succeeds Donnalyn Smith, who retires following a distinguished 30-year career with the agency. One of Momentum’s original employees, McNulty most recently served as Global President and Chief Marketing Officer. He has played an instrumental role in shaping the agency’s growth, global presence […]
New AI analysis from creative and media intelligence platform DAIVID also puts a new HBO Max Halloween trailer among the ads most likely to provoke intense fear among viewers A new Halloween campaign for Cheetos is one of the top 10 scariest ads of all time, according to new data from DAIVID, the creative and […]
Today, VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation’s largest out-of-home media companies, expanding programmatic access to premium digital billboard inventory across the United States. The Adams Outdoor network spans 14 states, providing programmatic access to more than 460 digital billboards […]