Havas Chicago announce the appointment of Larry Gies as its new Chief Strategy Officer, bringing on one of Chicago’s most accomplished brand strategists to the agency’s leadership team. Gies joins Havas Chicago following an 17-year career at Energy BBDO, where he grew and modernized the agency’s strategy discipline and helped lead the agency to its […]
Social House, the integrated growth agency partnering with ambitious brands across beauty, fashion, food and beverage, and technology, has expanded its senior creative leadership with the appointment of two high-profile executives. Kelson Berkus joins as executive creative director and Sam Shaw as creative director, strengthening the agency’s creative vision as it continues to build a […]
Assertive Yield announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA. The hires mark a significant step in Assertive Yield’s continued expansion and global growth, strengthening its technical and commercial capabilities across the app ecosystem and European […]
Cambridge-based health supplements company Cambridge Nutraceuticals has appointed performance marketing agency Silverbean to oversee its pay-per-click (PPC) and AI optimisation strategies across its portfolio of brands. Founded in 2012, Cambridge Nutraceuticals has close ties to the University of Cambridge. Its first product, Ateronon Heart+, was developed following £12 million of research funding and was clinically tested at Cambridge University […]
Unruled Outdoor Agency, a marketing agency specialising in the outdoor lifestyle category, has created ‘Sea Differently,’ a new campaign for Teledyne FLIR Marine. This innovative marketing effort puts thermal imaging at the center of a maritime story, shooting an entire maritime campaign through heat – not light. For “Sea Differently,” Unruled took Teledyne FLIR’s defining […]
F5 Shanghai and Leagas Delaney deepen their creative alliance between China and the world As Chinese brands move from exporting products to building global brands, and international brands seek deeper cultural relevance in China, F5 Shanghai and Leagas Delaney are turning a years-long collaboration into a close cross-border creative alliance. For the new generation of […]
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, in partnership with Omnicom Media and Annalect, today published “The store locator effect: How store information moves audiences from screen to store.” This new research study examines how the placement and design of store locators in […]
New whitepaper analyses nine programmatic DOOH campaigns and finds consistent store-visit lift for Arla, with consumers visiting stores in under two days Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How […]
Today, the leader in TV and video market intelligence, Glance, revealed details about its upcoming keynote sessions at MIPJUNIOR 2026 and MIPCOM 2026 in Cannes this October. Drawing on its unparalleled access to global audience data, Glance will deliver two keynote presentations, the first exploring ‘Next-Gen Viewing: Trends Shaping Children’s Content’ and the second on […]
Macmillan Cancer Support has today announced the appointment of VCCP as its strategic brand and creative partner, following a competitive pitch process. With the number of people living with cancer in the UK at a record high – 3.5 million – and still rising, the need for cancer support is growing. To ensure Macmillan remains […]