TBWA\Helsinki’s new ad campaign was designed blindfolded to illustrate the importance of client feedback

TBWA\Helsinki’s new ad campaign was designed blindfolded to illustrate the importance of client feedback

TBWA\Helsinki won the Agency of the Year title in Finland last year and thus got to design this year’s campaign for the survey. The aim of the campaign is to show how important client feedback is for agencies – without feedback work is like operating blind, and designers of TBWA\Helsinki demonstrated this by creating ads blindfolded, […]

MarComm News Celebrates Buddy Creative

MarComm News Celebrates Buddy Creative

‘MarComm Celebrates…’ is a feature series highlighting the leaders from the Marketing, Advertising, Media and Design Industries. Today we feature a design studio that has been excelling in their field for 11-years now — Buddy Creative, which was established by David Jones and Mark Girvan. Can you take us on Buddy’s 11-year journey so far? […]

Tolga Büyükdoganay is the new Executive Creative Director at Ogilvy Social.Lab

Tolga Büyükdoganay is the new Executive Creative Director at Ogilvy Social.Lab

Amsterdam’s Ogilvy Social.Lab has appointed a new Executive Creative Director, Tolga Büyükdoganay. The acclaimed creative leader has returned to the agency after working there successfully a Global Creative Director from 2015 to 2017. Büyükdoganay will now be responsible for all of Ogilvy Social.Lab’s creative output for clients such as Philips, CenterParcs and ProRail. Büyükdoganay is originally […]

Digirank rebrands to Loom as it celebrates 10 years

Digirank rebrands to Loom as it celebrates 10 years

Digirank is marking 10 years in business by rebranding to Loom, a name which better reflects how it integrates digital channels to help companies succeed online. Founded in Bristol in 2009 and still independent and owner-managed, the agency works with high-growth, entrepreneurial South West clients across a range of industry sectors. The last two years has seen the […]

Karen Crum Elevated to Global Brand Strategy Director at McCann

Karen Crum Elevated to Global Brand Strategy Director at McCann

McCann has promoted Karen Crum to the newly created position of Global Brand Strategy Director. During her tenure as Head of Strategy at McCann London, she has spearheaded strategy, and led teams behind numerous award-winning campaigns for the likes of Microsoft, Xbox and Mastercard, helping to take home the 2018 Cannes Lions Grand Prix in […]

Award-winning influencer marketing agency unveils brand new look

Award-winning influencer marketing agency unveils brand new look

A leading influencer marketing agency has undergone an exciting rebrand as its expertise in helping clients to reach the right audiences goes from strength to strength. The newly-named Influencer Matchmaker will build on over a 15-year track record of forming successful brand partnerships with some of the world’s top businesses. And with predictions that the power of […]

New strategic partnerships see BBN expand specialisms and expertise

New strategic partnerships see BBN expand specialisms and expertise

BBN continues its global expansion by announcing the appointment of two new strategic partners, Business Brainz and DemandMatrix. BBN’s strategic partners have targeted specialisms and knowledge in certain areas of business-to-business (B2B) marketing and work as an added value resource for clients and agencies across all global locations. Business Brainz delivers bespoke insight about industries, companies and executives […]