The Beyond Collective has announced Dan Southern as the new Managing Director for its strategic growth consultancy, Frontier. Dan succeeds Tom Bedwell and David Frymann who continue to work on a consultancy basis for a select number of Frontier clients. Southern joins Frontier in April with a remit to widen the consultancy’s capabilities and to […]
New analysis of the ecommerce landscape reveals the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok and Google. The […]
M&C Saatchi is delighted to announce the appointment of Rob Doubal and Laurence Thomson as the UK-listed agency group’s new global joint chief creative officers (CCOs). Known across the industry as Rob and Lolly, the duo joins M&C Saatchi from McCann London, where they held the position of joint CCOs of McCann UK and co-presidents McCann […]
Effective immediately, London-based marketing consultancy Rival has acquired Boston creative shop HeyLet’sGo! The new, integrated entity provides end-to-end marketing consulting services that – in addition to Rival’s strategy, media, and data and media expertise – now includes world-class creative and production offerings. The move reunites HeyLet’sGo Founder/CCO Tim Cawley and Rival Co-Founder Eric Fulwiler who worked […]
Havas today announces the acquisition of French data consultancy firm TED Consulting. Specialized in all aspects of digital transformation, TED consulting will join the organization under Havas Media Network to enhance its use of data through unique expertise in AI powered hyper-automation, creating a first-of-its-kind range of optimization solutions for clients. Founded in 2016 by […]
Emmy Award-winning independent agency MIRIMAR has hired Chris Mead and Kristopher Wong, an award-winning creative director team. They joined to lead the Priceline AOR work and multiple new business efforts. “Kris and Chris are a creative director’s dream,” ECD and partner Nick Morrissey said. “A dream team,” founder and CCO John McKelvey added. “They’re smart, […]
The worlds of sports and tech collide in the name of fan service as award-winning agency Forsman & Bodenfors Canada (F&B CAN) and pioneering startup iVirtual have partnered to launch the latter’s groundbreaking fan rewards platform, FanMore. In what has been a multi-level effort spanning business and strategy to advertising, F&B CAN worked directly with iVirtual on the naming, […]
Harry Darlington has been appointed as Strategy Director at Medialab, the UK’s leading independent media agency. The move is part of Medialab’s ongoing commitment to reinforce its strategic leadership and sees Darlington join Integration Director, Nick Parker, and Head of Planning, Jess Talbot. Darlington will be responsible for leading the strategic direction of a number […]
We Are Social Studios, the social-first production specialist division of We Are Social, is working with the leading arts charity and academy for the screen industries, BAFTA, on the official social coverage of their high-profile BAFTA Film Awards and BAFTA Television Awards with P&O Cruises. We Are Social Studios has been tasked with creating platform-authentic […]
Interactive digital agency Neo Pangea has hired Laura Rush as Director of Digital Creative and Andy Schulman as Head of Motion Design. The addition of these industry heavyweights—coupled with Neo Pangea’s unwavering dedication to digital advancement—solidifies its position as an authority in advertising and paves the way for future growth. Rush served as Director of Advertising & […]