The FAB Awards have announced that they are now open for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign, which can be seen in detail below, is pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it […]
The pioneering organisation Traidcraft is launching it’s first ever Fairtrade savoury snack range under it’s GEO brand – and is already changing the lives of farmers and artisans around the world. With a UK market worth in the excess of £40bn, ‘snacking’ is the FMCG sector to be in today and we are led to […]
Ten years after its launch on the UK market, Sofidel refreshes the Regina brand with a new positioning and tag line. The brand is very well known for the Regina BLITZ paper towel and the claim “Cleaning in a flash”, which has entered the hearts and homes of Brits thanks to advertising campaigns that have […]
Finland’s leading brewery Sinebrycoff has launched KOFF Crisp, a rebrand of their Nikolai range of non-alcoholic beers with a bold and unapologetic identity by bluemarlin New York. With the growing demand for better-for-you drink alternatives, Sinebrycoff saw the opportunity to offer a deliciously refreshing yet proudly non-alcoholic beer that would appeal to any consumer looking […]
SYFY, the number one science-fiction television channel has gone through a re-branding on its French territory, promoted by three films created by its agency BETC Paris. The campaign introduces a new tagline: « We are all science fiction fans ». Science fiction is a state of mind and it’s lurking everywhere for those who want […]
Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK […]
Hornall Anderson UK has rebranded as OurCreative. following its split from Hornall Anderson USA earlier this year. The brand identity and packaging design agency remains part of the Omnicom Group. Fresh start Managing Director Kim Van Elkan said: “OurCreative’s name was born out of a collective team workshop and desire to reflect that at our […]
Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. Brandon’s design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications. Brandon’s work moves away from the […]
Gü Puds have launched a new sharing product to deliver a high quality, indulgent sharing dessert for the festive season, designed by Springetts Brand Design. The ‘party pack’ of six Gü ganache pots in a box is currently being rolled out. Gü wanted to achieve true standout on shelf through both the unique piece of […]
Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and […]