Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Animal welfare charity SPANA has rebranded as Working Animals International, a name that more clearly reflects its global mission to support working animals and the communities that depend on them. Since 1923, the charity has been dedicated to improving the lives of working animals, beginning in North Africa and later expanding to the Middle East, […]
The MSC blue fish label for seafood packaging allows consumers to verify their seafood comes from a fishery that meets rigorous, science-based standards True to its roots of partnering with clients to develop solutions that drive lasting impact and help move society forward, Prophet – a global growth and creative firm – has teamed with the Marine Stewardship Council (MSC), a global […]
New unified packaging system brings clarity, consistency and standout to Britain’s biggest bakery brand Taxi Studio has partnered with Warburtons to deliver a major packaging redesign across its 70+ product portfolio. Rolling out in Warburtons milestone 150th birthday year, the redesign ensures Warburtons remains distinctive and recognisable across multiple formats and aisles, helping to create stronger presence at shelf […]
New name, identity and website enable Allgeier IT Services to transition to independence following acquisition. Global design and technology company Athlon has led the strategic repositioning and new brand identity for AVENDIS, the German IT services platform formerly known as Allgeier IT Services (“AITS”). When Synova acquired Allgeier IT Services from Allgeier SE, a legal […]
In a major move for the UK and Ireland’s leading made-to-measure blinds and curtain retailer, Blinds2Go has unveiled a fresh new brand identity. One they hope will tap into the emotional benefits of their products, and better connect with customers. The new approach reflects a more design-led position for Blinds2Go, distinguishing it within a category usually focused […]
The brand known for cleaning over 100 surfaces now helps consumers clean up their financial records in partnership with Serasa After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, the brand decided to take the internet seriously. Known for its powerful cleaning on over […]
Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]
Danone today announces it has entered into a definitive agreement to acquire Huel, a leading player in complete, nutritionally balanced meal solutions. In line with its Renew Danone strategy, the acquisition will enhance Danone’s presence in functional nutrition and extend its portfolio into the fast-growing Complete Nutrition space. Huel’s complementary range, spanning various food forms […]
Rolling out across 180 markets, Sprite’s persistent platform debuts new visual and sonic identities, deepens its presence across music and spicy food, and expands innovations globally Sprite®, the world’s No. 1 lemon-lime soft drink, today enters its boldest, freshest chapter yet with the launch of ‘It’s That Fresh,’ a new global platform that reaffirms Sprite […]