THE GATE & MBASTACK JOIN FORCES TO UNLEASH INTEGRATED CREATIVE LEADER IN BRAND & CX

THE GATE & MBASTACK JOIN FORCES TO UNLEASH INTEGRATED CREATIVE LEADER IN BRAND & CX

MSQ is creating a leader in joined-up brand and customer experience creativity with the merger of The Gate and MBAstack in London. The combined entity is called The Gate and is designed to partner progressive marketers looking for strong integration of brand building, customer experience and CRM, in order to build the powerful brands of […]

The Social Lights Names Stephanie Schafer President And Launches Next Phase of Growth through Elevation and Hiring Three Key Leaders

The Social Lights Names Stephanie Schafer President And Launches Next Phase of Growth through Elevation and Hiring Three Key Leaders

 The Social Lights, a Minneapolis-based agency that takes a social-first approach to marketing and counts household brands like General Mills, Massage Envy, Kwik Trip, and Cargill among its clients, today announces the promotion of Stephanie Schafer to President and Chief Growth Officer.  She was previously Chief Growth Officer and reports to Emily Pritchard, Founder & CEO at […]

Globant Presents “Taste ID”: the New Ad by GUT Pokes Fun at Legacy Tech Industry

Globant Presents “Taste ID”: the New Ad by GUT Pokes Fun at Legacy Tech Industry

The new commercial playfully challenges nonsense tech applications and continues the Stuck.in Consultancy Saga of “I AI” and “1000 Slides” -also produced by GUT- to show a different way of transforming businesses Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today launched its new commercial ‘Taste ID.’ The film is the latest […]

‘Just Add Water’: Intuition by Wilkinson Sword, Recipe and VCCP Media unveil foaming 3D OOH special build

‘Just Add Water’: Intuition by Wilkinson Sword, Recipe and VCCP Media unveil foaming 3D OOH special build

Intuition by Wilkinson Sword, Recipe and VCCP Media launch campaign to spotlight the Intuition 2-in-1 razor with a 3D special-build out of home site at Westfield London. The outdoor ad depicts a 3D razorhead bursting out from the billboard. The special build creatively demonstrates the use of Intuition 2-in-1 razor which has a built-in shaving […]

FCB London names Kyle Harman-Turner as Creative Partner and Executive Creative Director

FCB London names Kyle Harman-Turner as Creative Partner and Executive Creative Director

FCB London has appointed Kyle Harman-Turner as Creative Partner & Executive Creative Director. Harman-Turner will be heading up several of the agency’s biggest accounts, reporting into Chief Creative Officer, Owen Lee. In his new role, Harman-Turner will lead the Kimberley Clark business which includes Andrex and Kleenex. Having taken a freelance contract with FCB London […]

Matalan celebrates fabulous but frantic family life with launch of new brand platform

Matalan celebrates fabulous but frantic family life with launch of new brand platform

Matalan, the leading fashion and homeware omnichannel value retailer, today reveals its new brand platform, “We Get It, We’ve Got You.” Created in partnership with McCann Manchester, the multi million pound campaign marks further progress in Matalan’s transformation led by CEO Jo Whitfield and her new leadership team. The brand platform and creative, celebrates the […]

Alzheimer’s Society launches powerful new creative platform

Alzheimer’s Society launches powerful new creative platform

New Commercial Arts, with charity client Alzheimer’s Society, have launched a platform and campaign bringing to life the devastating reality that with dementia you don’t just die once, you die again, again, and again. The campaign brings to life the reality experienced by so many affected by dementia of losing aspects of their loved ones long before […]

Baileys introduces ‘Sound Scales’ campaign

Baileys introduces ‘Sound Scales’ campaign

Audio Innovation unlocks playful way of enjoying leftover Baileys Irish Cream liqueur brand, Baileys, today introduces Baileys Sound Scales, a unique audio innovation that tells consumers what is left in their bottle and suggests delicious treats they can create with it. Removing the need for guestimates and measures, customers can simply visit SoundScales.Baileys.com on their […]

Droga5 London and Philips offer a simple solution to the ever-complicated world of coffee in new, tongue-in-cheek campaign

Droga5 London and Philips offer a simple solution to the ever-complicated world of coffee in new, tongue-in-cheek campaign

A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to ‘Join the new coffee movement’ – where you can finally have a real espresso at home, without any of […]

MOOve over. Oatly Teams Up with Jellyfish after pitch to find the unconventional

MOOve over. Oatly Teams Up with Jellyfish after pitch to find the unconventional

Oatly, the pioneering Swedish oat milk brand known for its innovative approach to sustainability and deliciously creamy oat-based products, has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community. Oatly, well-known for provocative and innovative campaigns, appointed Jellyfish after a characteristically […]