Serviceplan Spain’s ‘Emociónate’ campaign Highlights Valencia’s Palau de Les Arts Importance as a Cultural Centre in Pandemic Times

OOH Campaign features installation of 10 plinths outside Palau de les Arts in Valencia, with a different piece of creativity created for each of the letters of the word E-M-O-C-I- Ó -N-A-T-E. Each letter corresponding to a title and a different artistic discipline of the season's programming.

Serviceplan Spain’s ‘Emociónate’ campaign  Highlights Valencia’s Palau de Les Arts Importance as a Cultural Centre in Pandemic Times

El Palau de Les Arts (Les Arts) is a globally recognized cultural building, and an iconic art centre in Valencia.  Located within Valencia’s City of Arts and Sciences, one of the greatest architectural gems of world-class architect Santiago Calatrava, Les Arts has undoubtedly been an important part of the cultural and tourist revolution of Valencia […]

Boris Johnson Is Now A Magic 8 Ball – Guiding The British Public Through The Roadmap

10 Days launches novelty product capturing all of Bojo’s wisdom in a Boris Ball to raise funds for the NHS

Boris Johnson Is Now A Magic 8 Ball – Guiding The British Public Through The Roadmap

The country will now be able to answer any question just like Boris does, all from the comfort of their own home. All you have to do is shake Boris to reveal his wisdom. The Boris Ball has even been invited to be interviewed by Piers Morgan and Susanne Reid on Good Morning Britain.  To […]

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Developer as it readies for further growth

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

Covatic, a growing tech company that empowers media companies to deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing to expose personal data – has readied itself for its next phase of growth by hiring Accelerated Mission’s Paul Turner to help it further its […]

WACL campaign update: Mandatory gender pay gap reporting to be reinstated from October 2021

WACL campaign update: Mandatory gender pay gap reporting to be reinstated from October 2021

We did it! ( Say (Women in Advertising & Communications ) Leadership) WACL’s campaign for the reinstatement of gender pay gap reporting was among the powerful voices that have impacted government policy, resulting in a new deadline for gender pay gap reporting this year. Companies that do not make the original April deadline will have […]

Marketing And Creative Salaries Show Growth Despite Global Pandemic

• Average salaries in the marketing and creative sector in the UK grew by 0.4% in 2020, compared to a UK average of 2.32%. • It was the second lowest performing sector for salary increases • The average salary in the sector is now £45,124, compared to the UK average of £36,717. • Best performing roles for salary increases in 2020 were performance manager (8.2%), PR manager (6.8%) and marketing director (6%) .

Marketing And Creative Salaries Show Growth Despite Global Pandemic

From analysis of over 6.5 million jobs posted to reed.co.uk over the last 3 years, the Reed Marketing & Creative Salary Guide 2021 found that Covid-19 had not had a negative impact on overall salary levels within the sector. In fact, the majority of positions advertised in 2020 showed an increase in salary, with an […]

Atom Studios Select Digital Natives for Social-First Brand Launch

Tech accessories start-up Atom Studios engage Digital Natives to develop their brand platform and social strategy for UK launch.

Atom Studios Select Digital Natives for Social-First Brand Launch

Having created a suite of innovative tech solutions that flawlessly balance design, usefulness and sustainability, tech accessory start-up Atom Studios appointed Digital Natives to develop their digital marketing to match. Taking a deep dive into the brand and target customer profiles, Digital Natives took Atom Studios’ core ethos of beautifully considered innovation to create the […]

Building Brand Loyalty

By Louise Findlay-Wilson, Founder and Managing Director at Energy PR

Building Brand Loyalty

What determines whether a brand is great or loveable and does it matter?  These were the questions which drove our Brand Love, research, and to complete it we interviewed over 100 leading marketers. What we found is that there’s a clear link between a brand’s lovability and the loyalty it enjoys. Furthermore, communications have a practical role […]

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]

The Role Of Creativity In A World After Covid

The Role Of Creativity In A World After Covid

As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]