Backed by new Good Foods/Harris Poll data showing 82% of avocado purchasers get frustrated when avocados go bad before they can use them, the campaign puts a name to a stress most buyers already recognize Good Foods Group recently launched “Guacxiety,” a campaign about the nagging uncertainty of buying an avocado and not knowing whether it will […]
Assertive Yield announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA. The hires mark a significant step in Assertive Yield’s continued expansion and global growth, strengthening its technical and commercial capabilities across the app ecosystem and European […]
Cambridge-based health supplements company Cambridge Nutraceuticals has appointed performance marketing agency Silverbean to oversee its pay-per-click (PPC) and AI optimisation strategies across its portfolio of brands. Founded in 2012, Cambridge Nutraceuticals has close ties to the University of Cambridge. Its first product, Ateronon Heart+, was developed following £12 million of research funding and was clinically tested at Cambridge University […]
Unruled Outdoor Agency, a marketing agency specialising in the outdoor lifestyle category, has created ‘Sea Differently,’ a new campaign for Teledyne FLIR Marine. This innovative marketing effort puts thermal imaging at the center of a maritime story, shooting an entire maritime campaign through heat – not light. For “Sea Differently,” Unruled took Teledyne FLIR’s defining […]
Charlie Bigham’s champions the belief that in food – and life – you can’t rush quality, in a new campaign and brand platform by VCCP Blue Today, Charlie Bigham’s returns to UK TV screens to introduce their new brand platform: ‘Slowly Does It’. Created by creative agency of record VCCP Blue, the integrated campaign builds […]
F5 Shanghai and Leagas Delaney deepen their creative alliance between China and the world As Chinese brands move from exporting products to building global brands, and international brands seek deeper cultural relevance in China, F5 Shanghai and Leagas Delaney are turning a years-long collaboration into a close cross-border creative alliance. For the new generation of […]
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, in partnership with Omnicom Media and Annalect, today published “The store locator effect: How store information moves audiences from screen to store.” This new research study examines how the placement and design of store locators in […]
New whitepaper analyses nine programmatic DOOH campaigns and finds consistent store-visit lift for Arla, with consumers visiting stores in under two days Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How […]
AXE, known as LYNX in the UK, has unveiled The AXE Holder, a deliberately extravagant bottle designed to house one of its body spray cans. Created by LOLA Madrid, the campaign pokes fun at the way fragrance is judged by its packaging and price before anyone has smelled it. The holder gives the familiar spray […]
Leo UK’s returning platform turns fans’ most-wanted McDonald’s menu items into an expanded, fan-fuelled global heist, bringing nine products from eight countries to the UK and Ireland Following the success of last year’s ‘World Menu Heist’, Leo UK and McDonald’s are back with an even bigger operation, bringing nine menu items from eight countries to […]