BRANDXYZ AND GARDINER RICHARDSON APPOINTED TO CREATE BRAND FOR NORTH EAST’S FUTURE INTEGRATED TRANSPORT NETWORK

BRANDXYZ AND GARDINER RICHARDSON APPOINTED TO CREATE BRAND FOR NORTH EAST’S FUTURE INTEGRATED TRANSPORT NETWORK

The North East Mayoral Strategic Authority has appointed BrandXYZ and Newcastle-based Gardiner Richardson to create the brand for the region’s proposed future integrated transport network. Purpose-driven brand and communications agency BrandXYZ joined forces with Newcastle-based Gardiner Richardson for the competitive public tender, combining BrandXYZ’s specialist transport-branding expertise with Gardiner Richardson’s award-winning creative development and design […]

Barclays helps investors make a Good Move in latest Direct Investing campaign

Barclays helps investors make a Good Move in latest Direct Investing campaign

Barclays has today unveiled its latest Barclays Direct Investing campaign, ‘Good Move’, reinforcing its commitment to help more people invest and close the UK’s investment gap. The campaign showcases Barclays Direct Investing’s award-winning platform, now available with no monthly fee, and highlights how Barclays is helping customers invest with confidence and take positive action towards […]

Product of the Year Spotlight

Product of the Year Spotlight

Daawat Extra Long Grain Basmati Rice Some brands ‘sow the seeds’ of success and hope for the best. Daawat plants them with care, tends them for years, then lets them age like fine ‘champagne’. We went behind the scenes at LT Foods brand Daawat to hear from UK Managing Director Anmol Arora about the long […]

VCCP and OLIVER partner with The King’s Trust to further The Challenger Academy’s mission to empower young talent

VCCP and OLIVER partner with The King’s Trust to further The Challenger Academy’s mission to empower young talent

Today, creative industries educational charity The Challenger Academy, global integrated agency VCCP, and global in-house marketing transformation company, OLIVER, have announced a new partnership with The King’s Trust for this year’s ‘Biggest Pitch of the Year’ – giving young people across Staffordshire and Nottingham the opportunity to create a brand campaign for the charity. Now […]

Conran Design Group unveils distinct brand refresh for Cheval Collection to reposition the luxury brand for continued international growth

Conran Design Group unveils distinct brand refresh for Cheval Collection to reposition the luxury brand for continued international growth

Global brand design agency Conran Design Group today unveils an emotionally-charged brand refresh for UK-based luxury serviced apartments and branded residences company, Cheval Collection. As hotel giants and non-hospitality lifestyle brands continue to blur the lines of the luxury accommodation market, Cheval Collection needed to ensure their brand truly reflected their business of today, whilst […]

Digital 2027 Report: One in three people globally now use Gen AI, as social media users reach 5.81 billion

Digital 2027 Report: One in three people globally now use Gen AI, as social media users reach 5.81 billion

We Are Social, the socially-led creative agency, and Meltwater, the global leader in actionable intelligence for PR, communications and marketing teams, have released Digital 2027, their latest annual report on social media and digital trends worldwide. Digital 2027 reveals major milestones in artificial intelligence and social media adoption, with more than a third of the […]

Bentley Motors Deploys Fifty’s Platform To Support Global Audience Strategy

Bentley Motors Deploys Fifty’s Platform To Support Global Audience Strategy

Luxury auto brand adopts AI-powered audience intelligence solution to build a deeper understanding of car culture, adjacent cultural communities and audiences across global markets Fifty, the audience tech and media services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media and marketing decisions, today announced a new 12-month […]

Heineken® teams up with Amazon Ads to launch “Pubscription”…The world’s first streaming service for nights out

Heineken® teams up with Amazon Ads to launch “Pubscription”…The world’s first streaming service for nights out

● New Fire TV experience uses the familiar mechanics of streaming discovery tohelp people find their next night out● Users can browse participating pubs and bars by “genre”, invite friends andreceive a weekly credit for a Heineken or Heineken 0.0● The launch comes as over half of adults worldwide say they would go out moreoften […]

Hennion & Walsh Asset Management builds confidence among anxious pre-retirement investors with new campaign, created by AML

Hennion & Walsh Asset Management builds confidence among anxious pre-retirement investors with new campaign, created by AML

Hennion & Walsh Asset Management, the independent US financial services firm, has launched a new US campaign to give anxious pre-retirement investors the confidence to challenge their existing wealth manager. The work has been created by London-based AML, Hennion & Walsh’s creative agency for 11 years. The new ads, spanning TV, radio, press (newspapers and […]

FLYTEVU AGENCY HIRES NICOLE PORTWOOD AS CHIEF CULTURE AND INTEGRATED MARKETING OFFICER

FLYTEVU AGENCY HIRES NICOLE PORTWOOD AS CHIEF CULTURE AND INTEGRATED MARKETING OFFICER

Agency Also Promotes Lynsey Wright From Vice President of Accounts to Chief of Client Experience FlyteVu, the award-winning, full-service creative and culture agency, has made two senior leadership moves to accelerate ongoing new business and organic growth. Nicole Portwood has been hired as chief culture and integrated marketing officer, a newly created role in which […]