The launch of the new SPIEGEL online is accompanied by a digital and classical brand campaign conceived by Serviceplan. SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called DER SPIEGEL. Making the power of the umbrella brand tangible for readers and users is the goal of a […]
Vodafone UK is demonstrating the potential power of 5G with a socially-led campaign featuring the brand’s newest 5G ambassador, Lewis Hamilton. The first two films in the #5Gamechanger campaign, created by global socially-led creative agency We Are Social, shows the six-time Formula One World Champion trying his hand at flying drones alongside some of the […]
– For the first time in the brand’s 50+ year history, a real life shopper will replace Captain Birds Eye on a limited edition pack available in Iceland stores nationwide – – Two leading brands in frozen come together to promote the benefits of frozen food for everyday families Frozen food giants Iceland and Birds […]
Manchester-based creative and digital agency, Access will be continuing its acclaimed work with the Welsh Government following its successful application to be a roster agency for the provision of digital services. Access has enjoyed a 10-year long relationship with the Welsh Government, during which time it has created a number of highly effective multi-channel campaigns […]
Kindred Agency launches a new film entitled ‘Straight Talking’ to help Korean car brand SsangYong promote their new mainstream petrol SUV. To cut through the regular clutter and create an advert that speaks directly to consumers, Kindred called on straight-talking hard man Vinnie Jones, allowing Vinnie to use his signature no-nonsense style to showcase the […]
P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU. The campaign created by Publicis•Poke aims to approach the subject head-on by reminding […]
Creative agency M&C Saatchi and customer agency LIDA are to join forces to create a new, integrated creative agency which will sit at the heart of M&C Saatchi UK Group. The 225-strong agency will offer a broader range of skillsets including tech and innovation, partnership marketing, customer experience and data analytics. The newly merged agency will be led by […]
While music for pets isn’t an exact science, a new study from Spotify shows pet owners believe there is a true connection between their beloved animals and music. Because of this, Spotify is making it even easier to share your favorite music with your pets with Pet Playlists. Available Jan. 15, Pet Playlists is a […]
New research has shown a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m for a minority stake in content development house HH Global and Tech Mahindra acquired retail content production […]
Almond Board Of California Launches Integrated Campaign To Fuel Demand For Almonds In The UK The Almond Board of California (ABC), a non-profit organisation representing California almond growers and handlers, is investing heavily in a new multi-year campaign titled, Do You Almond?, designed to fuel long-term demand for almonds in the UK market. As consumers […]