Creative studio POD LDN is supporting CancerBae CIC with a pro bono project to help build hype for its annual CancerBae Classic youth basketball tournament in August. Using footage from previous CancerBae Classics, the team at POD created an energetic, upbeat teaser film which captures all the excitement, professionalism and community spirit of the event, […]
Today, Primark unveils its summer collection with a cinematic new campaign celebrating elevated summer style at unbelievable prices. Created by VCCP, ‘The Get Away’ is the latest expression of the ‘That’s So Primark’ platform. Following on from recent campaigns such as ‘Shockingly Chic’ and ‘In Denim We Can’, the latest campaign sits within the brand’s wider strategy to […]
Creative professionals are drowning in distractions. Between relentless AI advancements, rising workloads, subscription overload, and fragmented creative tools, finding — and keeping — a creative flow state has never been harder. Envato, the leading global platform for creative assets, is answering that challenge with the launch of “Creative Flow: Activated,” a new campaign created in […]
Global experiential agency Momentum appoints Grace Wright as Head of Growth, Europe. The role will support Momentum’s European President, Matt Lewis. Wright is a strategic growth leader with two decades of success scaling London’s most innovative creative agencies – supporting them in making work that matters and helping brands unlock what’s next in culture, experience and growth. She has a track record of leading growth and new business, most recently serving […]
The move taps into a flexible approach to online media for the independent agency’s Milan and London clients Independent creative agency DUDE has created an official partnership deal as a minority stakeholder with Kotton Media, to integrate creative and media for clients in one seamless partnership. The new arrangement expands the range of services and […]
The art tour is the centerpiece of Kayem’s “There When it Mattered Most” campaign, launching this summer in celebration of America’s 250th anniversary As America approaches its 250th anniversary, Kayem, New England’s #1 Frank, is celebrating in a distinctly playful and patriotic way with its “There When It Mattered Most” campaign, a creative reimagining of defining moments and […]
According to new research, published today, 85% of UK chefs and restaurant operators believe that ‘dining expectations are changing faster than ever’ – and yet nearly one-third (30%) admit to selling dishes that are unchanged from five years ago. “There is a creative and commercial tension at the heart of British kitchens” says Ollie Lloyd, Head […]
Georgios Anagnostou, Director of Products for France, UK and Ireland – lifts the lid on modern home security – from AI-triaged alarms to smoke deterrents straight out of a Bond movie – and why the front door is still a burglars favourite entry point. Tell us about your product and why it resonates with consumers. […]
Branding Campaign Shows Baseball Is Not Just A Game, But A 24/7 Lifestyle Raindrop, the full-service creative agency based in San Diego, is launching a high-profile branding campaign for Baseball Lifestyle 101 that demonstrates why the fast growing streetwear-inspired apparel company is one of the most unique brands in popular culture. The campaign celebrates the powerful emotion—obsession—on […]
StreetEasy, Zillow’s real estate brand built for NYC, just pulled a wildcard. The brand is partnering with some of the city’s most iconic institutions — Roberta’s, Russ & Daughters, the Guggenheim, Playwrights Horizons — to let New Yorkers book reservations in 2046. Reserve Your Future, developed with Mother New York, is StreetEasy’s 20th anniversary celebration and an […]