The work brings consumers on a tavern-to-table journey and is the first from the company’s partnership with food and beverage marketing agency, quench Home Run Inn Pizza, the iconic Chicago pizza brand known for bringing its tavern-style pizza from its restaurants to freezer aisles across the country, is launching a new integrated marketing campaign to […]
The Strategic Investment from DMG expands Complementary Portfolio of Companies at the Intersection of Brand, Culture, and Entertainment Driftwood Music Group (“DMG”), a family-owned investment and operating platform focused on Brand, Culture and Entertainment announced the acquisition of SoStereo, a leading music and sonic strategy company making brands sound as good as they look. The […]
![Guinness brings its classic ad characters to China with [Ai]magination](https://marcommnews.com/wp-content/uploads/2026/10/1-4-701x391.jpg "FRED & FARID")
[Ai]magination, Fred & Farid’s generative AI creative studio has created a 50-second film for the immersive brand experience Guinness: The Surge Odyssey. Guinness’s advertising characters travel from Ireland to contemporary China in a 50-second film by [Ai]magination, FRED & FARID’s generative AI creative studio. A silver fish cycles through Shanghai’s tree-lined streets, while a turtle […]
Burger King and BBH Dublin launch bespoke activations celebrating marathon runners in Dublin and their post-race cravings. Burger King and BBH Dublin teamed up to cheer on thousands of marathon runners with encouragement banners, a free Whooper at participating restaurants, and an exclusive cold plunge experience. Embracing the grit and passion of a whopping 22,000 […]
Doe-Anderson welcomes Jenna Martin as its SVP, Director of Strategic Growth. Most recently with Colle-McVoy, Martin brings nearly 20 years on the agency side – leading growth, integrated marketing and client leadership for Fortune 500 brands with her experience spanning the intersection of strategy, creativity and commercial impact. Doe-Anderson’s CEO John Birnsteel said,: “Jenna has […]
Live polling at IAB Europe’s Retail Media Impact Summit reveals reluctance to hand AI decisions over bids, budgets and promotions While 88% of retail media professionals polled during Particular Audience‘s AI in Retail Media Town Hall said their businesses use AI to analyse data or write reports, just 16% use it to choose product or […]
Brandon will lead research, brand strategy, creative development, execution and production for the leading deli salad and sides line. Brandon has been selected as lead strategic and creative agency for a top Reser’s brand following a competitive pitch. The Reser’s deli salads and sides line includes potato salad, macaroni salad, pasta salad, coleslaw, side dishes […]
Consumer-Focused Creative Explains Product Benefits To All Canadians With International and Domestic Financial Needs Little Big Engine, the independent creative, production and branding agency, is breaking a humorous and user-focused campaign for Wise, the global technology company building the best way to move and manage the world’s money, to showcase the Wise Chequing Account across […]
New purchase behaviour intelligence provides deeper visibility into brand affinity, category purchasing, and consumer buying behaviour Alliant, the people-based data partner and leading source of consumer data and intelligence, today announced the launch of PurchaseCore, a consumer purchase behaviour data solution designed to help marketers identify and reach the consumers most likely to buy across […]
Amstel introduces an updated visual identity that celebrates its origins and position as the quality beer for quality bonding. The new look modernises the design while highlighting elements of the brand’s Amsterdam heritage. The updated design delivers greater consistency across the globe to drive growth worldwide. Today, Amstel has unveiled an updated visual identity, signalling […]