Verizon Media and Digital Catapult, the UK’s leading advanced digital innovation centre, and Arts Council England announce a new partnership that will see RYOT Studio, Verizon Media’s content marketing and XR experiences arm, sponsoring CreativeXR as its ‘Exclusive AR/ MR partner’. The deal will also facilitate the building of next-gen content experiences for RYOT’s clients […]
Users have become tired with endless and irrelevant advertising, leading to a surge in ad blockers. Right now, more than 650 million people are blocking ads, and this is increasing by up to 27% YOY. The use of these tools cost the industry over $40bn in lost revenue last year alone. This is where founder […]
Opus Trust Marketing, the company helping clients to communicate with their customers using multi-channel solutions, has rebranded to Opus Trust Communications. Following significant investment and a restructure of the business, the organisation has set the standards to meet with its strategic objectives, adding further innovative products and services that complement and facilitate digital transformation. Taking […]
Dentsu Aegis Network (DAN), one of the industry’s leading integrated marketing services group announced the appointment of Jacki Kelley to the newly created position of President, Chief Client Officer, Dentsu Aegis, U.S. Kelley will report to Dentsu Aegis Network Americas CEO Nick Brien and will join both the Dentsu Aegis Network U.S. Executive Team and […]
Dublin-based production company Motherland is happy to announce the signing of director and photographer Rory Hanrahan for representation in commercials globally. Rory joins Motherland’s growing roster shortly after releasing his latest work for telco brand Eir. Dublin-born Rory studied graphic design at St. Martins College in London before going on to study film at NYU’s […]
Leading entertainment marketing agency Think Jam has announced today it has hired Louise Engelbertsen as its new Head of Insights as part of its ambitious growth strategy. She joins the agency from WPP-owned The Social Partners. In a move that will augment Think Jam’s offering, Engelbertsen’s remit is to transform the agency’s insight and strategy […]
Former Publicis Groupe Executive, John Farrell, has been announced as AML Group’s Non-Executive Chairman. Farrell who was president and CEO of Publicis Groupe’s specialised agencies and marketing services arm, joins at a pivotal time of growth for the agency that has built a global reputation based on an ethos of ‘simple ideas for complicated businesses’. […]
Brands must reassess what they think they know about Gen Z, according to new research from global socially-led creative agency, We Are Social. The agency has launched We are Gen Z: Their Power and their Paradox, a new ethnographic study which delves into the lives of 12 Gen Zs from across the UK to understand […]
Sipsmith launched its most ambitious campaign in its 10-year history, bringing to life the brand story, celebrating its passion and its uncompromising commitment to crafting the very best London Dry Gin, through a beautiful stop motion animation film, developed by Ogilvy UK. Sipsmith, founded by two childhood friends, Sam Galsworthy and Fairfax Hall, fought to […]
Toyota and The&Partnership launch a TV, VOD and social media campaign for Parasport, powered by Toyota on Friday 15th March. Airing first, during Channel 4’s The Last Leg, the launch film turns the spotlight of dramatic sports ads on to an everyday cast of disabled people; treating what happens in a local leisure centre with […]