A new paradigm for embedding inclusivity into every aspect of marketing and brand-building

A new paradigm for embedding inclusivity into every aspect of marketing and brand-building

CULTURAL INTELLIGENCE FOR MARKETERS Building an Inclusive Marketing Strategy Dr. Anastasia Kārkliņa Gabriel It takes more than casting models of various races, gender expressions, and body sizes to produce inclusive campaigns. Brand marketing that has the power to shape society for the better requires a genuine commitment to understanding culture. In Cultural Intelligence for Marketers: […]

Barbarian Names Joe Maglio CEO

Barbarian Names Joe Maglio CEO

Maglio also assumes the role of Cheil North America President, while continuing to serve as McKinney CEO Joe Maglio comes to digital creative agency Barbarian on the heels of a hot streak at the creative, media and influencer agency McKinney, where he will continue to serve as CEO. Over the past five years, Joe tripled […]

SENIOR SERVICES MARKETING AGENCY VARSITY ADDS EMILY GORDON AS DIRECTOR OF CLIENT SERVICES

SENIOR SERVICES MARKETING AGENCY VARSITY ADDS EMILY GORDON AS DIRECTOR OF CLIENT SERVICES

Gordon’s arrival sets stage for continued growth overall in 2024 In another sign of the company’s recent and rapid growth, senior services marketing agency, Varsity, has added Emily Gordon as its director of client services. As the head of client services, Gordon will be responsible for strategic leadership of Varsity accounts and leadership of the […]

System1 announces two senior commercial appointments to drive next stage of US growth

System1 announces two senior commercial appointments to drive next stage of US growth

New Chief Commercial Officer (Global) and SVP of Business Development (Americas) appointed as platform revenues up 46%. System1 Group PLC, the Creative Effectiveness Platform, today announces two new US-based senior commercial appointments to build upon its recent client wins and revenue increases and drive the company’s next stage of US and global growth. Massachusetts-based Mike […]

Good Times: Saatchi & Saatchi and Richmond celebrate the joy in getting to do nothing

Good Times: Saatchi & Saatchi and Richmond celebrate the joy in getting to do nothing

Saatchi & Saatchi has launched new work with Richmond celebrating the Good Times – those unexpected moments when doing nothing means everything. As the brand expands beyond being a national favourite to connecting with audiences emotionally and offering a broader array of mealtime products, the work aims to celebrate the joy found in simplicity. Launching […]

Emil Bielski appointed CEO of Spark Foundry UK

Emil Bielski appointed CEO of Spark Foundry UK

Bielski was previously UK Managing Director at digital agency, Croud Spark Foundry UK today announces the appointment of Emil Bielski as the new Chief Executive Officer for the UK. Bielski brings more than 20 years’ experience in digital transformation, data and product strategy and will be responsible for leading the 400-person strong agency in its […]

Planet Sport Unveiled as Lead Sponsor of Huddersfield Giants Women

Planet Sport Unveiled as Lead Sponsor of Huddersfield Giants Women

Sports media and entertainment brand partners with ambitious women’s Super League side as shirt and training kit sponsor. Planet Sport has been officially launched as the main sponsor of Women’s Rugby Super League team Huddersfield Giants for the 2024 season. As The Giants women enter their fifth year as a team, Planet Sport are proudly […]

SUBSTANCE GLOBAL APPOINTS OTISHA SEALY AS HEAD OF GAMING

SUBSTANCE GLOBAL APPOINTS OTISHA SEALY AS HEAD OF GAMING

Substance Global announce the appointment of Otisha Sealy as Head of Gaming. Otisha has had an accomplished career in games marketing and brand roles, having led the interactive entertainment strategy for Universal Music UK as their first Head of Gaming and managed several high-profile franchises for some of the biggest games companies in the world, […]

MullenLowe partners with RNIB to champion the importance of Alt Text with powerful copy-led outdoor and social campaign

MullenLowe partners with RNIB to champion the importance of Alt Text with powerful copy-led outdoor and social campaign

Integrated creative agency MullenLowe today launches a new campaign – Alt Alts – in partnership with the Royal National Institute of Blind People (RNIB), the leading sight loss charity in the UK. Alternative Text (Alt Text) is a written description of an image, picture or photograph. It’s super important as it is read aloud by […]

VCCP Group promotes Claire Young to CEO of Girl&Bear

VCCP Group promotes Claire Young to CEO of Girl&Bear

VCCP Group announces the promotion of Claire Young to CEO of Girl&Bear. Girl&Bear, VCCP’s global content creation studio, launched in 2021: the fully integrated content creation studio prides itself on delivering ‘craft without compromise’ across its capabilities, which include film, post, audio, design, print, photographic and digital production.  The promotion will see Young’s role change […]