Gartner Says CMOs Should Take Four Immediate Actions to Prepare for Coronavirus-Related Issues

Marketing Leaders Must Develop Contingency Plans to Address Changing Customer Needs and Disruptions to the Workplace, Events and Tactics

Gartner Says CMOs Should Take Four Immediate Actions to Prepare for Coronavirus-Related Issues

Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus, and they must take an aggressively proactive approach to preparing their organization for disruption, according to Gartner, Inc. “CMOs who wait for shifts in customer perceptions and needs, interruptions to supply chains and operations, or […]

IMPERO Strengthens Leadership Team With Three Senior Appointments

IMPERO Strengthens Leadership Team With Three Senior Appointments

Impero, the creative agency for impatient brands, has boosted its senior leadership team with three hires – Chris Tyas as its first Chief Strategy Officer, Kate Preece as Client Operations Director, and Alastair Mills as Creative Director.  Tyas joins from We Are Alexander where he was European Director of Strategy, a role he held since […]

New DocuSign CMO

New DocuSign CMO

DocuSign announced Rob Giglio as the company’s new chief marketing officer (CMO). Rob was previously with Adobe, where he helped architect the growth strategy for Adobe’s self-service cloud business and oversaw significant international expansion. As CMO, Rob will own all demand generation, self-service sales, digital, creative, and brand functions for DocuSign. Source: DocuSign

ELVIS team James Hudson and Rob Griffiths step up to Creative Director roles

- Promotions recognise work for clients including UNILAD and Cadbury Creme Egg - Move will enable Executive Creative Director, Neale Horrigan, to step away from day-to-day running of creative department

ELVIS team James Hudson and Rob Griffiths  step up to Creative Director roles

Creative agency ELVIS has promoted Associate Creative Directors, James Hudson and Rob Griffiths, to the role of Creative Director. The promotions have been made in recognition of the award-winning work that Hudson and Griffiths have led since joining the agency. Their recent campaigns include the UNILAD ‘Blood Without Bias’ initiative, which sought to end discrimination against gay and […]

JDO Boost Client Services Team With Double Hire

JDO Boost Client Services Team With Double Hire

International creative agency, JDO, has today announced the appointment of two senior hires to its client services team. Peter Droy joins as Head of Client Services and Helena Graves as Client Business Director. The appointments reflect an extended period of growth for the award-winning international creative agency with offices in Tunbridge Wells, London and New York. […]

GroupM names Ashutosh Srivastava APAC CEO

GroupM names Ashutosh Srivastava APAC CEO

WPP’s media investment group GroupM has appointed Ashutosh Srivastava as CEO of Asia Pacific. Ashutosh will be based in Singapore and take responsibility for all other GroupM Asia Pacific markets, excluding China, Hong Kong and Taiwan.  Srivastava joined WPP in 1997 in India with J. Walter Thompson, leading the Unilever relationship until 2001. He was […]

Nokamo Appoints Martin Shaw as Growth Director

Nokamo Appoints Martin Shaw as Growth Director

Marketing consultancy, Nokamo, has appointed industry expert Martin Shaw as Growth Director to target right-minded clients hungry for profit transformation. Nokamo launched in January 2020 with a mission to transform SMEs via conspicuous propositions that haven’t been done before. Martin Shaw said: “Nokamo is on a crusade to rid the world of commoditised thinking. There’s been a […]

Havas Media Group appoints Carat’s Jackie Lyons as Head of Media Experience

- Appointment follows global launch of Mx methodology in 2019 - Lyons joins from Carat, where she was Planning Partner

Havas Media Group appoints Carat’s Jackie Lyons as Head of Media Experience

Havas Media Group has announced the appointment of Jackie Lyons to the newly-created role of Head of Media Experience, following the global launch of its Mx (Media Experience) methodology in 2019. Lyons joins the group following over five years at Carat. As Planning Partner, she was responsible for leading the agency’s planning output, working across a number of […]