Doe-Anderson and University of Louisville College of Business Host 8th Annual CLIK Conference on Consumer Research

Doe-Anderson and University of Louisville College of Business Host 8th Annual CLIK Conference on Consumer Research

Forum to feature emerging consumer research aimed at real-world questions facing marketing practitioners. Doe-Anderson, an independent full-service agency with offices in Louisville, Kentucky, and Columbus, Ohio, will co-host the annual CLIK Conference on Consumer Research with the University of Louisville’s College of Business. Now in its eighth year, the conference brings together academic researchers and […]

Freshpet Launches “Better Food for Your Better Half” Creative Platform

Freshpet Launches “Better Food for Your Better Half” Creative Platform

The platform is brought to life with Freshpet’s new ‘Kitchen Conversations’ advertising campaign, which aims to capture the intimate, emotional bond between pets and their people Freshpet, Inc (Nasdaq: FRPT), the first-to-market leader in fresh pet food, today announced “Better Food for Your Better Half,” a long-term brand platform designed to reflect the evolving bond […]

Stargazing, Fishing, Cruising: Hertz Has a Car for That

Stargazing, Fishing, Cruising: Hertz Has a Car for That

Hertz introduces first-ever “car connoisseur” in new national campaign created in partnership with AOR Preacher When people think about renting a car, they may picture something basic or well used — simply a way to get from point A to point B. With Hertz, the experience goes beyond the expected, giving customers access to newer […]

ADMIRAL HELPS HOLIDAY MAKERS BE READY FOR ANYTHING

ADMIRAL HELPS HOLIDAY MAKERS BE READY FOR ANYTHING

McCANN’s campaign returns to Admouth to encourage travellers to embrace life’s adventures Admiral’s “Ready for Anything” campaign deliberately flips category norms to remove the worry and put the spotlight on the best parts of travel – anticipation, excitement and discovery. Created in collaboration with McCANN Bristol, the spot builds on the brand’s long-running Admouth platform […]

CADBURY ICE CREAM APPOINTS SPLENDID COMMUNICATIONS AS SOCIAL MEDIA CONTENT AGENCY

CADBURY ICE CREAM APPOINTS SPLENDID COMMUNICATIONS AS SOCIAL MEDIA CONTENT AGENCY

Splendid Communications has been appointed as Cadbury Ice Cream social media agency, working on a retained basis following a competitive pitch process. Splendid will be responsible for the brand’s day‑to‑day social strategy and always-on content delivery for Instagram and TikTok. The approach will blend brand storytelling, social-first initiatives and reactive moments to build momentum beyond seasonal peaks. This […]

Simple, Human, Unified: WMH&I Creates Brand Identity for Surrey Domestic Abuse Partnership

Simple, Human, Unified: WMH&I Creates Brand Identity for Surrey Domestic Abuse Partnership

The award-winning agency designed the identity to cut through complexity and help people better understand the realities of domestic abuse Award-winning London-based branding agency WMH&I has crafted a new brand identity for Surrey Domestic Abuse Partnership (SDAP), which brings together four independent charities to support survivors of domestic abuse across Surrey. SDAP is one of […]

Hisense, Terry Crews, Terry Crews and Terry Crews show everyone how to “Out Host” as the FIFA World Cup 2026 approaches

Hisense, Terry Crews, Terry Crews and Terry Crews show everyone how to “Out Host” as the FIFA World Cup 2026 approaches

The new brand platform created by Agent42 New York repositions Hisense as a culture-ready brand built for elevating every hosting moment and kicks off a creatively ambitious long-term collaborative content partnership with Crews As the FIFA World Cup 2026TM sets to turn homes across the North America into front-row seats, Terry Crews, his grandma (played […]