Pitch consultancy strengthens North American footprint with new NYC base led by former MD of Ogilvy NY, Claire Morris International pitch consultancy The Great Pitch Company has expanded its operations by opening an office in North America to service the US and Canadian markets. Already well established in the US, the move is a strategic […]
Powered by insights from millions of Samsung Smart TVs, TotalView™ gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView™ — a powerful new solution that provides a unified […]
Cadbury Turns Newsprint into Camouflage to Level Up the Nation’s Easter Egg Hides This Easter Cadbury is launching a series of press ads that celebrate the magic of the beloved Easter egg hunt, created in partnership with global creative agency of record VCCP. In a world where the traditional Easter egg hunt is often over in seconds, Cadbury […]
The second phase of Droga5 São Paulo’s powerful “Lifeless Flag” campaign raises awareness of marine and coastal protection in Brazil through a series of screen prints produced with natural mineral pigments
Created by DUDE Milan, the launch campaign for the new Krispy Kebab aims to tempt even the most loyal kebab fans to reconsider their allegiances From burger vans to hot dog stands, street food loyalties run deep across the globe – and nowhere is this devotion as strong as in Italy, where many kebab fans […]
New unified packaging system brings clarity, consistency and standout to Britain’s biggest bakery brand Taxi Studio has partnered with Warburtons to deliver a major packaging redesign across its 70+ product portfolio. Rolling out in Warburtons milestone 150th birthday year, the redesign ensures Warburtons remains distinctive and recognisable across multiple formats and aisles, helping to create stronger presence at shelf […]
Pet parents can “claim” their dog before April 15 to receive a $1,000 credit from Love Made Fresh for food and other necessities for their four-legged friend Dog parents love their pup like a child — in fact, 82% of pet owners view their pets as children, according to The Harris Poll — and from […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to premium DOOH inventory across the United States. The partnership delivers access to 2,281 digital screens, […]
New name, identity and website enable Allgeier IT Services to transition to independence following acquisition. Global design and technology company Athlon has led the strategic repositioning and new brand identity for AVENDIS, the German IT services platform formerly known as Allgeier IT Services (“AITS”). When Synova acquired Allgeier IT Services from Allgeier SE, a legal […]
Appealing to the 80% of travellers who prioritise preparation over impulse, GetYourGuide and creative agency Preacher flip the script on travel spontaneity GetYourGuide, the world’s leading marketplace for travel experiences, has unveiled its 2026 global brand campaign and platform, “Book Forward to It.” The campaign makes a sharp, playful, deeply human argument for why the […]