“If you can read this, you’re too close for COVID”: FutureBrand launch 2-metre rule campaign to help with anxiety and confusion as lockdowns ease

The not-for-profit initiative - #TooCloseforCovid - kicks off today with a range of T-shirts and pin-badges supporting social distancing rules as the UK government starts reviewing lockdown.

“If you can read this, you’re too close for COVID”: FutureBrand launch 2-metre rule campaign to help with anxiety and confusion as lockdowns ease

Global brand transformation company FutureBrand has today launched a new charitable campaign –  #TooCloseforCovid – to help reinforce key social distancing guidelines during the process of social re-integration. The timely launch follows Prime Minister Boris Johnson’s announcement on Sunday 10 May that lockdown restrictions will gradually start to ease and aims to support both individuals and businesses through some of the anxiety and confusion that has since arisen. […]

P&G Safeguard Philippines launches its BayaniHands Project to inspire the people to join hands for a cause

P&G Safeguard Philippines launches its BayaniHands Project to inspire                  the people to join hands for a cause

Today’s situation may be tough, but no matter what, we can always power through because there is a hero in each and every one of us.  Coined from the Filipino term ‘bayanihan’, or the communal unity of working together to achieve a common goal, the brand is encouraging Filipinos to become everyday heroes by doing what […]

Chemistry Creates Cards of Commiseration for Working Parents

Chemistry Creates Cards of Commiseration for Working Parents

With working parents in advertising feeling the squeeze of being always “on” for their children and their clients, Chemistry created “Cards of Commiseration” a Shopify site that offers up a selection of cards for parents that feel stretched beyond their limit. These cards share funny sayings, including “Wanna trade kids?” and “My office mate is a total ass” pulled from real […]

Havas Media Group North America Partners With Crossix To Optimize Pharmaceutical Campaigns

Driving Target Optimization – A Meaningful Measurement Journey

Havas Media Group North America Partners With Crossix To Optimize Pharmaceutical Campaigns

Havas Media Group North America announced today that it has expanded its partnership with data and analytics company Crossix Solutions. The agency will leverage Crossix DIFA™, the industry-leading SaaS platform for measuring and optimizing healthcare marketing, as part of its audience planning platform to enable its pharmaceutical clients to uncover more meaningful insights that drive […]

Taxi Studio helps re-write the Uni-ball rule book.

Taxi Studio helped Uni-ball gain more market share within the writing instruments category all while creating less waste.

Taxi Studio helps re-write the Uni-ball rule book.

Since moving their entire operation to new premises in 2018, The Mitsubishi Pencil Co Ltd have been working hard to improve the company’s sustainability and carbon footprint credentials across their whole business.  The Mitsubishi Pencil Co Ltd came to Taxi Studio with a brief to develop the strategic thinking for the Uni-ball brand that will […]

Harry’s activates Weekends on Dave, its first TV sponsorship, with post-modern idents created by Brothers and Sisters

Harry’s activates Weekends on Dave, its first TV sponsorship, with post-modern idents created by Brothers and Sisters

Harry’s, the men’s care brand best known for disrupting the shave market, is activating its first TV sponsorship of comedy channel Dave with a new series of idents, created by Brothers and Sisters and planned and bought by Goodstuff.  Running from now through to 2 August, Harry’s will appear in a series of four break bumpers […]

Brand soars with a shop in a virtual world

Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response

Brand soars with a shop in a virtual world

Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway. This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part […]

Free Digital Platform ‘LOVE MY LOCAL’ Helps Pubs And Restaurants Keep Trading

Free Digital Platform ‘LOVE MY LOCAL’ Helps Pubs And Restaurants Keep Trading

At what remains a challenging time for society and many businesses, brewer Carlsberg UK has launched a new digital platform called ‘Love My Local’ to support food and drink operators who are either closed or facing restrictions, due to COVID-19. The platform is available online and is free to use by all hospitality businesses. It enables pubs, bars, restaurants […]