In the last five years in Korea, 1,535 people were killed and 9,143 injured through a fire. 58% of homes still do not have a fire extinguisher, and only 22% of people even know how to use one. So with the strategy to equip Koreans that were indifferent to fire safety with fire extinguishers, Cheil […]
The Times and The Sunday Times have launched their integrated ‘Politics. Tamed.’ advertising campaign to reinforce the newspapers’ commitment to keeping readers well informed in confusing times. The full brand campaign portrays politicians as animals in the Westminster zoo, whose constant braying and territorial divisions create much noise but mean the Brexit negotiations are virtually incomprehensible […]
#BeaLifesaver campaign re-positions the role of a lifeguard as a lifesaver, as the Royal Life Saving Society UK (RLSS UK) seeks to attract a more diverse workforce to the role. Across the UK, as leisure operators still struggle with recruiting lifeguards in certain regions, the innovative and inclusive #BeaLifesaver campaign, aims to address this issue […]
TBWA\RAAD has once again proven that it’s got its finger on the pulse when it comes to producing exceptional work that helps achieve the business objectives of its clients and resonates with a local, regional and even global audience for its level of creativity and great effectiveness. Contagious recently announced the Contagious Pioneers 2019 – its global […]
Omnicom Media Group (OMG) the media services division of Omnicom Group Inc. has named Scott Hagedorn CEO of its North American operations. Hagedorn, who steps into the role following three years as the first CEO of Hearts & Science, succeeds Page Thompson, who is retiring following a distinguished 40-year career at Omnicom. “Scott’s record of innovation and transformation, combined […]
Social Chain Group, the integrated social media company, announced its partnership with Ingenuity, to support rapid ongoing growth in 2019. Following huge success in 2018, the much-lauded global social experts are partnering with Ingenuity to meet ambitious growth targets for Media Chain, the social media publishing part of the global group. For Ingenuity, the strategic […]
Foundation Laço Rosa, an organisation in Brazil that fights against breast cancer, has installed an interactive panel that receives donations at the same time as it shows the power of a contribution. From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who […]
The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. LEGO […]
Online gambling company Betfair and creative agency Leo Burnett London have launched an integrated campaign called ‘Betfair Play Smart’ targeted at new and existing customers and using world-renowned sports legends to show them how to ‘Play Smart’. Leo Burnett London were tasked to create a campaign that highlights Betfair’s position in the market as the […]
Mention Me’s second annual survey report into customer advocacy and referral trends, reveals what motivated UK consumers to refer brands in 2018, which sectors and brands were most referable, and which qualities were most likely to drive a brand recommendation. Personal recommendations score highly with 36% of those questioned saying they had recommended a brand […]