To mark ‘Export Month’ independent global creative agency Crowd is collaborating with the Advertising Association (AA), the Department of International Trade (DIT) and the Institute of Practitioners (IPA). Jamie Sergeant, global CEO at Crowd, will be one of the British representatives at the Shanghai International Advertising Festival and South by Southwest (SXSW) in March.
The Shanghai International Advertising Festival takes place from 4-8 March and features a unique forum to highlight UK advertising expertise to Chinese brand marketers. Several UK agencies and production companies are in Shanghai to meet Chinese agencies and brands and explore new opportunities to grow links. Crowd has been developing relationships within the Chinese market since opening its first office in Shenzhen in 2017. Therefore, Jamie’s presentation will showcase Crowd’s expertise on how Chinese companies can reach global audiences.
After the advertising festival in Shanghai, Jamie will be heading to Texas, where he will take part in SXSW. For the first time, UK advertising will have its own day at SXSW, taking over the British Music Embassy on 8 March in activity backed by DIT. Alongside British agencies like Karmarama and Iris, Jamie will give a talk on finding the humanity within technology. In a world where friends are made at the click of a button, brands realise that people are longing for meaningful relationships and true-to-life experiences.
Crowd will also be included in the first annual UK Ad export report. The report will measure the country’s recent exports performance; feature case studies from advertising services exporters; and determine industry sentiment as the UK leaves the EU.
Jamie Sergeant says: “This trip is not only a great opportunity to visit many of Crowd’s global offices, but attending, speaking and contributing to Export Month through events as prestigious as the SXSW and SHIAF events is a great honour. Here at Crowd, learning from other industry professionals and sharing the knowledge we have is what makes the creative industry an exciting place to work.”