US consumers are spending more money than they did in 2025, but not in the way retailers expected. They’re making significantly fewer purchases and doing far more research before committing to purchases. The shift reflects inflation-driven price pressures – but pricing alone doesn’t explain it. Online prices rose just 2%-3% over the same period according to Adobe Digital Insights, […]
From a “category in need of a shake-up” to winning a Product of the Year award, Highland Spring’s Senior Brand Manager Jennie Inch reveals the thinking behind the brand’s ‘fruitful’ move into healthier hydration. Tell us about your product and why it resonates with the consumer. It’s all in the name! Highland Spring Flavour Apple […]
Award-winning, bicoastal creative studio SixTwentySix today announced that it has signed Jimmy Tatro to its roster of commercial directors. A versatile creative, Tatro is a writer, director, producer and actor who’s known for his distinct comedic perspective and work across digital media, film and television. He writes and directs his own projects, including all three seasons of […]
Social-first creator agency NewGen today announces a significant expansion across its creative, accounts and US talent divisions, alongside its launch into the Nordics with the appointment of its first regional lead. The agency has made several strategic hires across leadership, production, creative, accounts and AI, alongside strengthening its US Talent department with two senior appointments. The appointments […]
Meet The People (MTP), one of North America’s leading independent advertising agency holding companies, today announced that Maria Politis Moutsatsos has joined the organization as General Counsel. Moutsatsos joins MTP from The Interpublic Group of Companies (IPG), one of the world’s largest agency holding companies, where she most recently served as General Counsel of McCann […]
Creative agency Majority has launched “Up to Date,” a new campaign for Gilead Sciences’ Care For The Culture platform starring comedian-actors Nicole Byer and Devon Walker. The campaign aims to make HIV prevention feel more personal, relevant and actionable for Black women by meeting them in authentic moments of dating, intimacy and self-advocacy. The work […]
McCann’s specialist social and influencer division; McCann Content Studios helped Aldi turn quick reactions and unmistakable humour into a World Cup win – without paying a penny to FIFA. Aldi and McCann Content Studios have topped retail’s World Cup creator conversation, with independent research finding that the supermarket generated the largest creator share of voice of […]
Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad stack and unlock faster, more agile monetisation. This engagement followed a partnership-first onboarding approach, where […]
VCCP Media will handle the drinks portfolio’s media planning and buying Beverage company AG Barr has today announced the appointment of challenger media agency VCCP Media as its media agency of record across its entire portfolio of drinks. AG Barr is home to some of the UK’s most-loved drinks brands including Irn Bru, Rubicon, Fentimans, Frobishers, […]
Brands that stand out in the AI era are the ones willing to run the longer race. The real advantage comes from discipline, proprietary knowledge, and creative judgment—not just more content. By Eric Fulwiler, Co-founder & CEO, Rival Every company suddenly has the ability to generate content and marketing campaigns using artificial intelligence (AI). These days, […]