Independent brand consultancy Mr B & Friends has acquired FutureKings, as it continues to capitalise on the rapidly growing demand seen for brand strategy in the SME segment. FutureKings, launched in 2016 by Executive Creative Director Steven Anderson and Managing Director Ben Mott, specifically develops brand strategy and identity programmes to support ambitious start-up and […]
Nail Communications has grown their project management practice with the appointment of Angela McCarten, according to Partner Jeremy Crisp of the award-winning creative agency. As Senior Project Manager, McCarten will oversee the agency’s team of project managers and provide strategic direction for project resourcing. “At Nail, we’re continuing to evolve our processes to enhance both […]
London-based creative agency AML Group have teamed up with The Switch, a charity in Shoreditch helping young people meet their potential by providing a link between education and work, to launch The Mac Giveback. The brainchild of AML ECD, Hugo Bone, The Mac Giveback is an initiative asking adland to donate their old tech so […]
High-speed rail operator, Eurostar Group, has appointed adam&eveDDB and DDB Paris to lead its creative and strategy advertising account, following a competitive pitch. The move follows the alliance of Eurostar and Thalys to form a Eurostar Group, with a bold ambition to carry 30 million passengers a year by 2030 and become the backbone of […]
Founded in 2019 by Scott Galloway, Section (formerly Section4) seeks to democratize elite business education with an invigorating curriculum fit for the future. Currently, it’s helping 20,000 students in 97 countries get the business know-how they need to excel. Created as the antidote to formal, impractical business education, Section partners with 150+ enterprise clients to […]
438 Marketing, with offices in Cheshire and London, has for the first time tipped over the £3 million revenue mark, a landmark achievement it is attributing to a significant uptick in delivering strategic marketing solutions for international businesses. The agency, which lists PepsiCo, Element Materials Technology and Waters within its client partner portfolio, was founded […]
The BRIT Awards has teamed up with word-of-mouth marketing experts, Come Round, to engage with authentic UK households on the night of the BRIT Awards 2023. This year’s ceremony was held on a Saturday night for the first time, and this Party Marketing campaign was designed to create organic buzz and excitement around the event. […]
On March 8, “the biggest small agency in the world” is changing its name to Barrett Hofherr. The past two years have entailed massive growth for Barrett—the biggest in the advertising agency’s 10-year history. President Jamie Barrett says the addition of Matt Hofherr as partner and chief strategy officer in 2021 and an expanded leadership […]
Paula Hochberg, previously Creative Director at TikTok Brand & Creative Studio, has joined adam&eveDDB as Creative Director. Prior to working at TikTok, Hochberg was Creative Lead at Sid Lee London. Hochberg studied in Belgium and worked for several years in Madrid and Buenos Aires. She has worked across a number of high-profile brands, including TikTok, […]
Wunderman Thompson’s peer-to-peer mentoring app for women expands across APAC after a successful launch in the UK last International Women’s Day. Called Magpie, the app’s purpose is to empower and connect women across the business using a matchmaking style app based on each individual mentor’s expertise and knowledge. Complimenting longer-term mentoring schemes available in the industry, Magpie connects women for peer mentorship […]