Initials, the independent creative agency, has been appointed by Britvic following a competitive pitch. The agency will be working across Britvic’s emerging brands portfolio, including Purdey’s, Lipton, Aqua Libra, Arto Lifewtr, 7Up and Mountain Dew. The retained relationship will see Initials deliver shopper and strategic below the line activations across the portfolio, with the first […]
Ogilvy UK welcomes Larisa Dumitru as it bolsters its fast-growing eCommerce and DTC offering. Most recently the Regional eCommerce Director for Omnicom Media Group, she will be designing a market-leading proposition with a social commerce focus before building a team. She reports into Jai Kotecha, Head of Social and Content at Ogilvy UK. This follows […]
Following a competitive pitch, TMW Unlimited has been appointed by London & Partners, the Mayor of London’s official promotional agency, to develop a new campaign to promote domestic tourism to the capital. The partnership will see TMW create a new visitor proposition for London, and an integrated and data-driven programme of activity that will […]
Ascot Racecourse has appointed independent agency isobel after a formal pitch process as its lead creative agency, overseeing the core Ascot brand and all racedays, including Royal Ascot. The pitch was handled by Oystercatchers. isobel will work with Ascot as a creative consultant, partnering with internal stakeholders to define and develop new campaigns for Royal Ascot, […]
RAPP UK is launching a ground-breaking new approach to finding talent with The READY Initiative, an apprenticeship for young people who have experienced homelessness and are suited to a creative career. The initiative is a partnership between RAPP UK, youth homelessness charity Centrepoint and education specialist Creative Pioneers to find and develop these individuals. More […]
Mindshare, part of WPP, has been selected as online car buying platform, carwow’s, UK media partner. The appointment follows a competitive two-month pitch process involving five agencies. The account will be handled by Grow, a specialist division of Mindshare dedicated to working with businesses of the future – high-growth and category innovators, such as carwow. […]
HERE Technologies, a global leader in mapping and location platform services, has appointed Digitas, The Connected Marketing Agency, as its global media agency. HERE awarded Digitas the account after a competitive pitch against numerous other media agencies. A core team based in the UK will lead the account across key markets globally. The account […]
London North Eastern Railway (LNER) has confirmed the appointment of M&C Saatchi and Merkle to provide creative, digital and data-led marketing services over the next three years. M&C Saatchi was chosen due to its commitment to delivering best in class, inspirational and transformational marketing services across a range of channels. They will lead on LNER’s […]
carwow – the new car buying comparison site that was named the sixth fastest growing company in Europe by the Financial Times – has appointed TBWA\London as lead creative and strategy agency after a competitive pitch. The account, which is worth over £5-million in UK media billings, was previously held by Creature London. Because the carwow product experience […]
Time is running out, and the countdown to a Brexit nightmare on October 31st is well and truly underway. Boris Johnson’s spectacular Brexit horror show, scheduled to provide the scariest Halloween for decades and haunt the nation forever, is already terrifying the neighbours around Williams Murray Hamm’s east London offices. As the UK hurtles towards October […]