AnalogFolk launches provocative campaign aiming to transform leadership in the advertising industry

AnalogFolk launches provocative campaign aiming to transform leadership in the advertising industry

AnalogFolk is calling on the industry to participate in recommending outstanding diverse and female creative talent to create an Open Source pool of talent that all agencies can share and utilise to help meet their DEI targets and drive the industry forward AnalogFolk, the global independent digitally native creative agency whose mission is to use digital to […]

LARKSFIELD PLACE NAMES SENIOR SERVICES AGENCY VARSITY AOR FOLLOWING COMPETITIVE REVIEW

LARKSFIELD PLACE NAMES SENIOR SERVICES AGENCY VARSITY AOR FOLLOWING COMPETITIVE REVIEW

Branding research, sales consulting and digital marketing campaign on tap for multi–year awareness and sales effort Senior services agency, Varsity, has been selected as the agency of record for Wichita, Kansas-based senior living community, Larksfield Place. The competitive win followed an RFP process that involved several other marketing firms. The multi-year project involves branding research, sales consulting, development […]

Barb completes 7k home panel expansion

Barb completes 7k home panel expansion

Barb, the industry’s standard for understanding what people watch, today announced it has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]

Leo Burnett UK strengthens strategic offering with two senior hires

Leo Burnett UK strengthens strategic offering with two senior hires

Leo Burnett UK has strengthened its senior strategy team, led by Chief Strategy Officer (CSO) Josh Bullmore and Deputy CSO Tom Sussman, with the appointment of two new Planning Directors, Ipeknaz Erel and Rebecca Priest. Erel, an industry rising star and diversity champion named on the IPA iList 2024 shortlist joins from McCann London and […]

Index Exchange and Utiq Partner to Expand Industry Access to Addressability

Index Exchange and Utiq Partner to Expand Industry Access to Addressability

Utiq’s first-party identifier now available within Index platform in multiple global markets Utiq, the European AdTech company with a unique Telco-powered first party identifier, today announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). Index now supports the passthrough of Utiq’s first party identifier […]

The future’s bright for out of home advertising

The future’s bright for out of home advertising

By Jon Block When I think about the long-term future of OOH, I can’t help but think about sci-fi. I really love sci fi. I love sci-fi books and films. Iconic sci fi film Blade Runner shows enormous out of home (OOH) holographic advertising creatives. Minority Report, a film based on the great book by […]

THE MANY HIRES IPG’S REZA ROSTAMPISHEH AS GROUP STRATEGY DIRECTOR AND MUTESIX’S GARY STENTZ AS SENIOR ANALYTICS DIRECTOR

THE MANY HIRES IPG’S REZA ROSTAMPISHEH AS GROUP STRATEGY DIRECTOR AND MUTESIX’S GARY STENTZ AS SENIOR ANALYTICS DIRECTOR

THEY WILL BE JOINING THE MANY’S CONNECTIONS TEAM ALONG WITH BRYAN AHIR AS DIGITAL MEDIA SUPERVISOR AND ALEXANDRA BENAVIDES AS INSIGHTS ANALYST The Many has announced the hiring of Reza Rostampisheh as Group Strategy Director, Gary Stentz as Senior Analytics Director, Bryan Ahir as Digital Media Supervisor and Alexandra Benavides as Insights Analyst joining the Connections team at […]

HSN Launches New Creator Platform Powered by impact.com to Seamlessly Collaborate with Creators, Increase Consumer Engagement

HSN Launches New Creator Platform Powered by impact.com to Seamlessly Collaborate with Creators, Increase Consumer Engagement

New platform enables the video commerce retailer to directly engage with creators and influencers, provide insights into engagement, and better connect with today’s modern buyer impact.com, the world’s leading partnership management platform, and HSN, a leader in livestream shopping and video storytelling, today announced the launch of the new creator platform, HSNfluencer, powered by impact.com’s […]

Norton Motorcycles partners with Collaborate at Goodwood Festival of Speed 2024

Norton Motorcycles partners with Collaborate at Goodwood Festival of Speed 2024

Norton Motorcycles has appointed independent global experiential agency Collaborate as its activation partner at this year’s Festival of Speed. Ema Forster, Head of Marketing at Norton Motorcycles says: “We’re delighted to be working with Collaborate for Goodwood Festival of Speed 2024. Norton is growing at an incredible pace, so this year we have increased our […]

Esportal Becomes First Gaming Platform to Offer Brand Lift Measurement with Brand Metrics Partnership

Esportal Becomes First Gaming Platform to Offer Brand Lift Measurement with Brand Metrics Partnership

Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues to lead the way in advancing advertising standards within the competitive gaming landscape. Anders Lithner, […]

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