YouTube and Ad Council tap AMP Agency and others for SXSW challenge

YouTube and Ad Council tap AMP Agency and others for SXSW challenge

YouTube partnered with Ad Council on three causes — empowering girls in STEM, preparing for disasters, and ending hunger —challenging AMP Agency and five other world-class creative agencies to explore how a deeper understanding of the people they’re trying to reach could create stories that drive real change. Working with YouTube and Google, the team identified 12 audiences interested in […]

Research unveiled at SXSW reveals that the secret to effective creative lies in low cognitive load

Research unveiled at SXSW reveals that the secret to effective creative lies in low cognitive load

Behavioural communications agency HeyHuman has unveiled neuroscience evidence revealing that ads with a low cognitive load – the mental effort required to process information  – actually generate the highest levels of brand recall. The study, launched at SXSW, found that even ads with high levels of engagement can generate negative motivation and low recall levels if the […]

Photographic artist Jimmy Nelson and JWT Amsterdam unleash ‘The Preservation Robot’ at SXSW

Photographic artist Jimmy Nelson and JWT Amsterdam unleash ‘The Preservation Robot’ at SXSW

On Saturday, March 9th The Preservation Robot was unveiled at South by Southwest Interactive (SXSW) Festival in Austin, Texas by photographic artist Jimmy Nelson. The Preservation Robot is the first autonomous technology ever created to address the homogenisation of human culture, due to the ever-increasing spread of Western culture on the internet. The robot, which was […]

Crowd takes the British creativity to SXSW and Shanghai International Advertising Festival

Crowd takes the British creativity to SXSW and Shanghai International Advertising Festival

To mark ‘Export Month’ independent global creative agency Crowd is collaborating with the Advertising Association (AA), the Department of International Trade (DIT) and the Institute of Practitioners (IPA). Jamie Sergeant, global CEO at Crowd, will be one of the British representatives at the Shanghai International Advertising Festival and South by Southwest (SXSW) in March. The Shanghai International Advertising Festival […]