Launched on October 3, POW was given away for free to anyone with a Facebook account. So far, 47,000 people have claimed POW via Facebook and are sharing it amongst their friends around 1,000 times a day. The team expect take-up and sharing of POW to continue to increase as it integrates with Twitter and other platforms.
Currently, POW holders are able to exchange the currency with their Facebook friends. Twitter users will be able to share it amongst any of their followers who have also claimed POW, facilitating the viral exchange of the currency on a much broader scale.
The first person to claim POW on Facebook has 10 billion units – currently valued at $650K (£500k). The first person to claim via Twitter will receive a bonus 150m POW, worth $10K. Anyone who has claimed on Facebook will be able to claim an additional allowance via Twitter.
Overall, over 110 billion POW has been distributed so far, with a total value of $7m. There is plenty of POW still available to anyone wanting to claim theirs. In fact the more people claim, the more it’s worth.