A Great App Doesn’t Mean Consumers Will Stick Around for the Main Course

The Halverson Group’s Restaurant Intelligence Dashboard provides vital data on how consumers are using restaurant apps

A Great App Doesn’t Mean Consumers Will Stick Around for the Main Course

When it comes to apps, consumer behavior doesn’t always follow a predictable path. That’s especially true of restaurant apps, which emerged during the pandemic as a key communications and sales channel for dining establishments of every type. They have proved popular among diners, according to “The Battle for Mobile App Mindshare” by Halverson Group, a […]

Saatchi & Saatchi unveil fresh visual world for EE’s Value For Money and Full Fibre Broadband initiatives

Saatchi & Saatchi unveil fresh visual world for EE’s Value For Money and Full Fibre Broadband initiatives

Saatchi & Saatchi UK has unveiled a fresh visual campaign for EE to highlight its new Value for Money and Full Fibre Broadband initiatives, giving customers ‘that new phone feeling’ for longer.  Running across OOH, print, digital and social channels and alongside complementary TV advert No Way Out starring Kevin Bacon, the design work is […]

Adverty and Apex Mobile Media announce partnership to offer In-Play gaming inventory in Canada

Apex Mobile Media will act as a reseller partner, representing Adverty's ground-breaking in-game ad formats across the Canadian market.

Adverty and Apex Mobile Media announce partnership to offer In-Play gaming inventory in Canada

Adverty AB today unveils a partnership with Apex Gaming Network, a division of Apex Mobile Media, having signed an agreement that allows the network to represent and sell Adverty’s inventory in Canada, with the potential for campaigns also to run in the US. This partnership will enable advertisers in the region to benefit from seamless […]

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]

Opera GX teams up with TikTok for the #GamingForAll Challenge feat. BlindWarriorSven, challenging gamers to defy their limitations

In a new international campaign, Opera GX and TikTok are challenging gamers to try to play their favorite games without the use of their sight, in order to raise greater awareness around beating personal limitations while raising funds for the AbleGamers charity.

Opera GX teams up with TikTok for the #GamingForAll Challenge feat. BlindWarriorSven, challenging gamers to defy their limitations

Opera GX announced today that it’s partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organization dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, “the browser for gamers”,  is on a mission to enable all users to pursue their passion […]

KEVIN BACON RALLIES THE NATION TO DREAM BIG WITH THE IPHONE 14 ON EE

• EE launches its latest campaign Dream Big, featuring Kevin Bacon as an astronaut and rock star, to illustrate that the possibilities are endless with the iPhone 14 on EE • The campaign launches with a 30-second spot during ITV’s Coronation Street on Thursday 22nd September • The iPhone 14 is available now and comes as EE is the first mobile network to offer Apple One as part of a mobile package with the new Full Works plan for iPhone

KEVIN BACON RALLIES THE NATION TO DREAM BIG WITH THE IPHONE 14 ON EE

Today EE announces its latest campaign, Dream Big, featuring Kevin Bacon purchasing the iPhone 14, before living out his dreams of being an astronaut and rock star. The ad, which will launch tonight on ITV during Coronation Street, seeks to show the sky is the limit with the new iPhone 14 on the UK’s best […]

Adverty Releases Unity SDK 4.0, With 2D Games Support And A Refreshed Suite Of High-Quality Ad Assets For The Ultimate In-Game Advertising Experience

Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.

Adverty Releases Unity SDK 4.0, With 2D Games Support And A Refreshed Suite Of High-Quality Ad Assets For The Ultimate In-Game Advertising Experience

Adverty Releases Unity SDK 4.0, With 2D Games Support And A Refreshed Suite Of High-Quality Ad Assets For The Ultimate In-Game Advertising Experience

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