How Shoe Zone took its offline business online seamlessly during Covid-19

Bricks and mortar footwear retailer Shoe Zone makes a seamless transition to a purely online business during the Covid-19 pandemic, resulting in engagement rates of 74% thanks to partnership with parcelLab

How Shoe Zone took its offline business online seamlessly during Covid-19

Coronavirus has changed the way UK consumers shop – perhaps forever. When it was announced that all non-essential retail stores must close from March 23rd, the UK’s bricks and mortar retail spend disappeared overnight. Many retailers who traditionally relied heavily on their high street stores for revenue had no choice but to instantly try to […]

Laundrapp wants to lighten the lockdown load

Laundry app launches Mumsnet campaign designed to raise brand awareness and offer help with lockdown laundry

Laundrapp wants to lighten the lockdown load

The on-demand laundry app, Laundrapp, recently acquired by group collective Inc & Co, has launched a targeted online campaign on Monday 8th June.  The creative, produced by Manchester based digital agency Neon, will be featured on the UK’s most popular website for parents, Mumsnet.  The campaign debuts Laundrapp’s brand refresh, also designed by Neon. “Our ambition was to create something […]

Forever Beta captures fails, faux pas and f-ups of working from home in online campaign for cybersecurity provider Kaspersky

Forever Beta captures fails, faux pas and f-ups of working from home in online campaign for cybersecurity provider Kaspersky

From revealing your pants to co-workers to forgetting about your offensive mug, people working from home have discovered there are a multitude of video call fails just waiting to embarrass them. Forever Beta’s Beta Alliance, alongside their in house creative, production and media team, pulled all of these fails together in one comedically cringy quick […]

More meaningful online shopping experiences reduce likelihood of post-purchase regret, according to study from LAB

31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful

More meaningful online shopping experiences reduce likelihood of post-purchase regret, according to study from LAB

Online shoppers are less likely to feel post-purchase regret (or ‘buyer’s remorse’) when they have a meaningful shopping experience, according to a new study by digital agency LAB, part of the LAB Group of agencies. 31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful. […]

Sune Sorensen Directs Highly Unconventional McDonald’s Spot That Reminds Us Of The Meaning Of Christmas.

Sune Sorensen Directs Highly Unconventional McDonald’s Spot That Reminds Us Of The Meaning Of Christmas.

McDonald's – "The Gift" from Sune Sorensen on Vimeo. Director Sune Sorensen and TPfilm creates an untraditional McDonald’s spot about the most traditional time of the year; Christmas. In an original, character driven story, we follow a modern family rushing to board a train for the airport during the holiday season. In the midst of […]

Online campaign seeks to give Pelé 1,000 Videogame goals

On the 50th anniversary of the 1000th goal by the King of Soccer, PUMA and agency BETC/Havas invite a generation that did not see him on the field to help him hit that record in the digital world

Online campaign seeks to give Pelé 1,000 Videogame goals

The privilege of those who had the chance to see Pelé playing is undisputed. To relive those moments nowadays, one must rely on news reports, videos or photos. But technology is here to change this scenario, giving new generations the chance to play and have the feeling of seeing the King of Soccer score another goal, even […]

WWF-UK unveils tribute fund website allowing donors to raise funds online in memory of loved ones

WWF-UK unveils tribute fund website allowing donors to raise funds online in memory of loved ones

WWF-UK has launched an online tribute fund website where people can create a page in memory of relatives and friends, while also raising funds for the conservation charity. The tribute fund was created following enquiries from a growing number of WWF supporters asking how they could remember and celebrate a loved one’s memory and help […]

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

Virgin Media launches Gig1 – the UK’s fastest home broadband

Virgin Media launches Gig1 – the UK’s fastest home broadband

Virgin Media has switched on the UK’s fastest gigabit home broadband services across Southampton. It is the first city to benefit from the company’s plan to bring gigabit speeds to nearly 15 million homes by the end of 2021 – the entire Virgin Media network. Virgin Media’s Gig1 is now available to around 100,000 homes in Southampton […]

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