Iconic British airline, Virgin Atlantic and market-leading travel company, Virgin Holidays have appointed global socially-led creative agency We Are Social as their new social media agency of record in the UK. The win follows a three-way competitive pitch process. We Are Social will create and deliver new social media strategies, further building on both brands’ […]
999 Cold Remedy is the top selling cold and flu medicine in China. Its classic “999” green and white box is one of the essential items in every Chinese household. The brand’s look and feel had remained the same since it was first launched in 1991. 999 wanted to rejuvenate its brand image and to attract […]
M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick. M∙A∙C announced in 1994 that every cent of the selling price of M∙A∙C VIVA GLAM Lipstick would be donated to the M∙A∙C AIDS Fund, which will be renamed the M∙A∙C VIVA […]
New Balance launched a global campaign titled ‘Live It’, revealing the new Liverpool FC home kit for 2019/20. The campaign has been created in partnership with ZAK, New Balance Football’s global creative agency. ZAK has created an integrated campaign that will roll out across numerous key territories, featuring in flagship New Balance, Liverpool FC and […]
Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]
The almost 250 million people who play Fortnite every day are being challenged by WWF, the world’s leading independent conservation organisation, to survive the game – but with a twist. Devised for WWF France by We Are Social Paris, the #NoBuildChallenge rule is simple: players must proceed through the game without exploiting any of the usual natural […]
Shazam! has partnered with Snapchat to launch the first sponsored, voice-activated Snapchat Lens, meaning anyone can transform themselves into a superhero! Snapchatters simply have scan the Snapcode, say “Ok, Shazam!”, and with a flash of lightening their inner superhero will appear on the screen. The Snapcode is dotted around London on posters and billboards, making it super […]
TI Media has partnered with high-impact mobile advertising platform, Picnic, to create unique digital campaigns for brands using Picnic’s ‘Stories’ format across TI Media’s range of sites. The latest campaign, for PlayStation, sees the brand promote PS4 games including Spyro and Everybody’s Golf using the social media inspired stories format, and is the first of […]
One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]
Hydrogen has been appointed as social media agency for whisky brand Highland Park’s global social channels, following a competitive pitch process. Part of the Edrington Group, award-winning single malt whisky brand Highland Park is distilled in Orkney, but is sold throughout the world, with a strong presence in areas such as the US, Hong Kong, […]