Wavemaker today unveiled research into marketing mishaps and bias towards over-45s in social. The report, Finding the Gen X Factor, investigated 45-60 years old audiences or ‘Generation X’ often ignored by brands and the advertising industry, particularly across social media advertising. Recognising a huge untapped opportunity, Wavemaker undertook first of its kind research into the […]
Aurora, the global creative experience agency, is calling on young men everywhere, as well as male content creators and influencers to celebrate women who inspire them and why. The agency’s campaign, #ImYourAlly, which is live now, is building across social media until International Women’s Day on 8 March. It aims to turn the sadly misogynistic narrative so prevalent in […]
Report from We Are Social also finds that UK social media ad spend has increased more than 25% year-on-year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2023: The United Kingdom, which covers social media and digital data and trends in the country. […]
The holidays are full of traditions – eating with loved ones, stringing up lights, sharing gifts, and most recently, snapping pictures of holiday meals and sharing them on social media. Hoping to harness this behavior, award-winning social impact consultancy Matter Unlimited created a new giving campaign for The Hunger Project this holiday season. The #FoodPicFund […]
Growing skills gap for social media marketers amidst accelerating pace of platform change
Verified Social Media Platform That Aims To Help Save The Planet To Go Live 2022
Quiet Storm devises hard-hitting campaign for Women’s Equality Party
Today, property investment company NorthHill launches its first ever social media campaign, “The Future is Flexible”, celebrating the future office space. The new campaign, which launches this week, highlights how sustainable, design-led and flexible office spaces will drive the future of the workplace through a campaign film starring performer Louisa Fernando. The film, created, produced […]
Internationally acclaimed craft beer brand Goose Island choose Digital Natives for their UK Instagram launch Social-first creative agency Digital Natives have been selected by AB InBev-owned beer brand Goose Island for the launch of their Instagram channel in the UK as part of a wider DTC initiative from the brand. Digital Natives have been working closely with Goose Island […]
Tech accessories start-up Atom Studios engage Digital Natives to develop their brand platform and social strategy for UK launch.
Having created a suite of innovative tech solutions that flawlessly balance design, usefulness and sustainability, tech accessory start-up Atom Studios appointed Digital Natives to develop their digital marketing to match. Taking a deep dive into the brand and target customer profiles, Digital Natives took Atom Studios’ core ethos of beautifully considered innovation to create the […]