Be Careful What You Swallow With Burger King

Be Careful What You Swallow With Burger King

With their agency Buzzman, BURGER KING France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a […]

Founder and CEO of award winning health and beauty brand, Absolute Collagen – Maxine Laceby

Maxine Laceby, founder and CEO of Absolute Collagen, one of the fastest growing direct to consumer brands in the UK chats with MarComm News. Shares her Success Story and Future Plans.

Founder and CEO of award winning health and beauty brand, Absolute Collagen – Maxine Laceby

Please can you tell me a bit more about Absolute Collagen? What does it do? We produce and retail liquid marine collagen supplements that, help to fight the visible signs of ageing and improves the quality of skin, hair and nails. Taking a daily dose of the supplement can reducing the appearance of fine lines and […]

Battling Branded Content with AR in the Social Media Stadium – Asia Hunt, Strategist, Trollbäck+Company

Battling Branded Content with AR in the Social Media Stadium – Asia Hunt, Strategist, Trollbäck+Company

As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]

OH Lottery: “Every Day is a Day to Celebrate” with Merry Millions Scratch Off

OH Lottery: “Every Day is a Day to Celebrate” with Merry Millions Scratch Off

Latest from Ohio Lottery, which has recently launched their holiday campaign with its primary AOR, Marcus Thomas. The campaign takes a playful approach to promoting Merry Millions, this year’s $20 holiday-themed Scratch-Off, with the decision to forego the traditional holiday campaign that often relies on seasonal tropes.   Instead, the agency decided to develop the campaign off of 30 different daily national […]

Harrison’s Fund new campaign calls on public to ‘F*ck That’

The charity is using social media, its website and Youtube for its latest campaign to raise awareness of Duchenne

Harrison’s Fund new campaign calls on public to ‘F*ck That’

Harrison’s Fund has unveiled its brave new campaign which it hopes will shine a light on the lack of treatment options and funding for children with Duchenne Muscular Dystrophy.  Created by Rocking Horse Pictures, ‘F*ck That, Fund That’ is a 01:35 min video which focuses on the message of the injustice of this life limiting […]

Respect Zone fights against school harassment through a social media campaign

Created by Publicis Conseil for the 5th edition of Hack for Good, a creative competition organized by Facebook.

Respect Zone fights against school harassment through a social media campaign

Each year all over the world, harassment affects 1 in 3 children according to UNICEF. In France, among the 700 000 children in distress, 25% have already thought about suicide. Today, the danger of harassment lies in its ability to cross the school gate and pursue harassed people to their home on the Internet. On […]

Social media overtakes print to become the third-largest advertising channel, says Zenith

Social media overtakes print to become the third-largest advertising channel, says Zenith

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]

The Fifth and Lucozade Energy spark a #POSITIVECHAIN with new influencer campaign

The Fifth and Lucozade Energy spark a #POSITIVECHAIN with new influencer campaign

Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]

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