Splendid Communications has been appointed as Cadbury Ice Cream social media agency, working on a retained basis following a competitive pitch process. Splendid will be responsible for the brand’s day‑to‑day social strategy and always-on content delivery for Instagram and TikTok. The approach will blend brand storytelling, social-first initiatives and reactive moments to build momentum beyond seasonal peaks. This […]
The German team of socially-led creative agency We Are Social has retained the global social media account for Audi AG following a competitive review, extending a decade-long relationship between the agency and the premium automotive brand. The renewed three-year contract sees We Are Social continue to lead global social strategy, governance, creative and production across […]
Reddit, LinkedIn and YouTube have reported significant gains in their UK advertising audiences, according to a new report released today. Digital 2026: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 165 page deep dive that covers the entire UK digital ecosystem; from social media […]
Report shows that social media ads are the number one source of brand discovery for younger internet users We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, have released Digital 2026, their latest annual report on social media and digital trends worldwide. Digital 2026 reveals major milestones in internet […]
The pressure for brands to be bigger, better, and more on-trend is ever-growing, particularly on social media. But maintaining the necessary presence and output can be next to impossible without the use of AI tools. The problem is, with thousands of AI tools out there, and new ones popping up every day, it can be […]
AI in social media marketing revolutionizes campaigns for CPG brands, offering high-tech solutions to build consumer connections and increase efficiency. The consumer packaged goods industry is fast-paced and competitive, and brands that can’t adapt to shifting shopper behaviors fall behind fast. Customer insights have always been treasured in this industry, but instead of spreadsheets and […]
New report finds that the world averaged 8.4 new social media users per second over the past year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital […]
Wavemaker today unveiled research into marketing mishaps and bias towards over-45s in social. The report, Finding the Gen X Factor, investigated 45-60 years old audiences or ‘Generation X’ often ignored by brands and the advertising industry, particularly across social media advertising. Recognising a huge untapped opportunity, Wavemaker undertook first of its kind research into the […]
Aurora, the global creative experience agency, is calling on young men everywhere, as well as male content creators and influencers to celebrate women who inspire them and why. The agency’s campaign, #ImYourAlly, which is live now, is building across social media until International Women’s Day on 8 March. It aims to turn the sadly misogynistic narrative so prevalent in […]
Report from We Are Social also finds that UK social media ad spend has increased more than 25% year-on-year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2023: The United Kingdom, which covers social media and digital data and trends in the country. […]
