Following a competitive pitch, Samsung – one of the world’s leading electronics brands – has appointed RAPP UK to support its social media strategy in the UK Working closely with the in house Marketing and Social Media teams, RAPP will be responsible for the campaign planning, creative development and implementation as well as the strategic […]
Almost half social media users feel under less pressure to portray unrealistic image of life since lockdown 46% of men are opening up about personal struggles on social media Funny videos are widely shared by all generations, Gen Z drives sharing of memes Facebook is the top social platform for helping people feel connected
Almost half (42%) of social media users in the U.S. and UK say that they are under less pressure to portray an unrealistic image of their life during the Covid-19 pandemic and corresponding lockdowns, according to 2,419 internet users surveyed in the U.S. and UK by GlobalWebIndex and We Are Social. In contrast, only 23% […]
IKEA has marked this year’s International Day Against Homophobia, Transphobia and Biphobia (Sunday, May 17th) with the launch of a new campaign, #BeSomeonesHome – spreading a global message of acceptance and support for the LGBT+ community across 25 of the 30 markets in which the Ingka Group operates. For many LGBT+ people, discrimination is still […]
Artificial intelligence brand Futr has launched a new identity across all of its marketing communications. Designed by London based branding agency Lantern, this new identity will help Futr reach new audiences. Most notably local authorities and police forces can use it without charge during the COVID-19 crisis Several are already using it to update people […]
Leading college rewards and payment app partners with upstart shop
Modifly, the agency which creates meaningful marketing through meaningful connections, has been selected by leading college rewards and payment app, Moocho, to handle its social, creative and branding. The maverick shop, headed up by 22 year-old Elijah Scheider, will look after all organic social management, branded creative, brand advertising, paid social and brand direction for the […]
New research has shown that the UK’s social media conversations during the coronavirus pandemic have focused on ‘community’: the number of posts on social platforms using that word has jumped 82% over the past month. It’s being driven largely by older Brits: nearly half (47%) of posts mentioning community or community spirit have come from […]
PingPong Digital, the largest European digital agency to specialise in Chinese marketing, has been selected to be the first official European partner for Douyin and Toutiao, both owned by Bytedance, which also owns TikTok. As a partner to both apps, PingPong Digital is offering Western brands and international advertisers a unique mix of communication options […]
As women around the world prepare for this year’s International Women’s Day on March 8, the campaign theme #EachforEqual, envisioning a gender-equal future based on ‘Collective Individualism’, is gaining traction. But stop and think about that phrase – collective individualism. It sums up social media almost perfectly. We come together collectively on social platforms and […]
Behaviour change agency, 23red, has worked with the Department for Environment, Food and Rural Affairs (Defra) on a creative campaign to enable the public to spot the signs of deceitful animal suppliers. Called ‘Petfished’ the campaign takes its name from the term ‘catfishing’, the practice of pretending to be somebody else on social media. It […]
BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people trying to be responsible consumers – something that isn’t always easy! For more than 70 years, E.LECLERC’s mission has been to “defend what matters” to the French. Today, millions of them are changing their habits: they buy more […]