Social media overtakes print to become the third-largest advertising channel, says Zenith

Social media overtakes print to become the third-largest advertising channel, says Zenith

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]

The Fifth and Lucozade Energy spark a #POSITIVECHAIN with new influencer campaign

The Fifth and Lucozade Energy spark a #POSITIVECHAIN with new influencer campaign

Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]

INFINITI and Isobar Moscow launched a virtual clothing collection on Instagram

INFINITI and Isobar Moscow launched a virtual clothing collection on Instagram

А саr brand INFINITI and Isobar Moscow digital agency (part of Dentsu Aegis Network Russia) have introduced a virtual limited clothes collection on Instagram. The campaign aimed not only to communicate with the brand’s audience in a creative original way, but also to draw their attention to the idea of ethical consumption and recall global […]

Dr. Martens celebrates the resilience and determination of its global fan base in new ‘Tough As You’ campaign

Dr. Martens celebrates the resilience and determination of its global fan base in new ‘Tough As You’ campaign

Iconic footwear brand Dr. Martens has launched its global Autumn/Winter ‘19 campaign, ‘Tough as You’, which showcases the rich heritage of the brand and celebrates the resilience and determination of its fans around the world. The campaign, created by global socially-led creative agency We Are Social with production from We Are Social Studios, stems from […]

28 LGBTQI+ celebrities support UKLGIG’s #LendYourVoice campaign

28 LGBTQI+ celebrities support UKLGIG’s #LendYourVoice campaign

The UK Lesbian and Gay Immigration Group (UKLGIG) launched its first national social media campaign #LendYourVoice, which aims to raise awareness of the discrimination and dangers that LGBTQI+ people face in UK detention centres. Partnering with 28 LGBTQI+ celebrities and influencers, the campaign sees powerful voices within the LGBTQI+ community share the stories of LGBTQI+ people […]

DKNY Fragrances partners with Send Me a Sample to reach younger generation via voice

DKNY Fragrances partners with Send Me a Sample to reach younger generation via voice

DKNY (ADF Fragrances) has partnered with voice-activated trial & acquisition platform Send Me a Sample, to drive trial of its Be Delicious fragrance amongst Gen Y and Z, by offering samples via voice. The brand is targeting women aged 18-30 via paid-for posts on Facebook and Instagram. Those targeted will be served creative prompting consumers […]

Sadio Mané stars in latest New Balance film by ZAK

Sadio Mané stars in latest New Balance film by ZAK

New Balance Football launches its latest film, created in partnership with their retained Global creative agency, ZAK. Under the banner #UNREAL, the film tells of the meteoric rise of one of the world’s most prolific goal scorers, Sadio Mané. From his very humble beginnings in Senegal, to moving to France (without his mum’s permission) for European club football; he’s […]

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