PingPong Digital, the largest European digital agency to specialise in Chinese marketing, has been selected to be the first official European partner for Douyin and Toutiao, both owned by Bytedance, which also owns TikTok. As a partner to both apps, PingPong Digital is offering Western brands and international advertisers a unique mix of communication options […]
As women around the world prepare for this year’s International Women’s Day on March 8, the campaign theme #EachforEqual, envisioning a gender-equal future based on ‘Collective Individualism’, is gaining traction. But stop and think about that phrase – collective individualism. It sums up social media almost perfectly. We come together collectively on social platforms and […]
Behaviour change agency, 23red, has worked with the Department for Environment, Food and Rural Affairs (Defra) on a creative campaign to enable the public to spot the signs of deceitful animal suppliers. Called ‘Petfished’ the campaign takes its name from the term ‘catfishing’, the practice of pretending to be somebody else on social media. It […]
BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people trying to be responsible consumers – something that isn’t always easy! For more than 70 years, E.LECLERC’s mission has been to “defend what matters” to the French. Today, millions of them are changing their habits: they buy more […]
Swell_Anthem_1080x1080v6 from VisiblePR on Vimeo. S’well, a design company for good — best known for creating the original fashion hydration accessory, is launching its first brand campaign in the UK that aims to inspire consumers to find more ways to use less. With the impact of single-use plastic an increasing concern for UK consumers, the […]
TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom – a report released today by socially-led creative agency We Are Social and Hootsuite, the global leader in social media management. The short-form video platform, which did not feature in last year’s most downloaded list, follows three Facebook-owned […]
On February 10th giffgaff launch their TV campaign “Your Voice: Choose Refurbished ” which builds on the concept of last years campaign “#choosegiffgaff”. The idea behind the campaign is the brainchild of Made by Blah, who also directed the films. The idea, reflects the heart of what giffgaff are about, their members. As the ‘mobile network run by you’ giffgaff believe the voice […]
Live Nation, the world’s leading live entertainment company, released “The Beauty of Live,” a report that captures makeup, skin care and grooming trends among Gen Z and millennial live music fans before, during and after concerts and festivals across the U.S. and U.K. Live music events are the ultimate playground for beauty inspiration and experimentation, […]
Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Internet increase: 4.54 billion people are now online: 298 million new people came online in the past year Down on data: 64% of internet users are concerned about how companies use their personal data and almost half now use ad […]
Victorinox has appointed creative agency Collective London to run its global social account after a three-way pitch. Collective London’s appointment is part of the luxury lifestyle brand’s plan to consolidate its digital marketing within its marketing team. Victorinox is looking to extend its reach and relevance through a global audience on social. The maker of […]