The win will see Arena Media handle all media planning and buying for Ella’s Kitchen, with a focus on digital, specifically on mobile and social media. The client awarded the agency its business without a competitive pitch.
The first brand to bring pouches to the baby food market when it launched in 1996, Ella’s Kitchen has become the market leader at a time when the quality of the food that children eat is under the spotlight more than ever.
Sarah Treliving, Managing Director of Arena Media, said: “Ella’s Kitchen is one of the defining brands of the 21st century and is a perfect fit for the agency, which lives by the mantra ‘Agents of Change for Growth’. Promoting food that is healthy for babies and toddlers and hassle free for parents is a purpose we are thrilled to be a part of. This is also a great endorsement for our Village proposition as Ella’s Kitchen is already a partner of our parent company’s creative agency. We look forward to working together to produce their most successful campaigns yet.”
Mark Cuddigan, CEO of Ella’s Kitchen, said: “We are delighted to be working with Arena Media, which extends our successful partnership with Havas London. Their strategic thinking and creative ideas will be a great addition to the team.”
Source: Arena Media