Today, the leader in TV and video market intelligence, Glance, announced it’s adding National Media Onderzoek’s (NMO) new Total Video measurement to it’s services. The addition of NMO’s Total Video dataset, which provides a complete picture of Dutch TV viewing behaviour, marks an expansion of the TV and video audience analysis offered by Glance across […]
Miroma acquires majority stake in Ad Results Media from Shamrock Capital, strengthening its position as a global leader in entertainment marketing and the creator economy Global independent marketing and content company Miroma Group today announced it has acquired a majority stake in Ad Results Media (ARM) from Shamrock Capital, a Los Angeles-based investment firm specialising […]
Avelo Airlines has appointed Brandon as its creative and media partner following a competitive agency review. This partnership began in May 2026 and will see Brandon lead development of Avelo’s Summer 2026 campaign, including creative strategy, campaign development, production, media planning, buying, optimisation, and reporting. The engagement is structured as an initial project assignment, with the potential to […]
Behaviour change marketing and branding agency Argus has named Dana Anderson as Head of Accounts, CEO Caitlin Dodge announced. As Head of Accounts, Anderson leads the implementation of integrated campaigns and branding efforts, specialising in public sector, nonprofit, and mission-driven organisations. A nine-year veteran of Argus, Anderson has also held roles at Zeta Global, eBay […]
Gain Theory’s latest global study of Fortune 500 CMOs reveals that nearly half (49%) cannot confidently justify creative spend to the C-suite, and only 36% apply the same rigor to measuring creative as media. Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report ‘Creative Effectiveness Decoded: The Global CMO Survey,’ a […]
Strategy veteran to lead integrated brand, media and AI-driven marketing StrawberryFrog, the independent, full service, creative advertising agency, today announced that RG Logan has joined as Chief Integrated Strategy Officer. He will lead the agency’s strategic direction and integrated approach to building brands that matter in culture and business, bringing together creativity, media, technology and emerging […]
Brand Metrics’ SDK-free interactive measurement solution signals a new era of interactive CTV advertising. Brand Metrics, a global leader in brand lift measurement technology, has declared a new era in interactivity and measurement in CTV as it raises the curtain on fully operational, SDK-less interactive formats and pause-ad capabilities. Already in use with Tier 1 […]
Two Minnesota-Based Companies Partner to Modernize Local Journalism and Reach the Next Generation of News Consumers The Social Lights, a leading social-first marketing agency, today announced a strategic partnership with The Minnesota Star Tribune, the Midwest’s largest media outlet. Together, the partners will work to modernize the Pulitzer Prize-winning company’s approach to audience engagement as well […]
Independent, full-service advertising agency Cornett has promoted Chris Finnegan to senior vice president, Media, CEO and owner Christy Hiler announced today. Additionally, the shop has hired Brian Gilligan as director of Performance Media. “Chris has helped establish a media analytics practice that has proved invaluable to our clients,” Hiler said. “Under Chris’s leadership, we have elevated our […]
Thirteen years after founding Little Black Book (LBB) and quietly building a UK-headquartered business with a global footprint and + £3 million turnover, CEO Matt Cooper recently revealed a new digital archive for advertising agencies, production companies and businesses in the creative industries alongside a carefully planned UX redesign of the online platform. Founder and […]