VCCP Media get Vinted back on British TV

VCCP Media get Vinted back on British TV

Vinted, Europe’s largest online C2C marketplace dedicated to second-hand fashion, is making its first foray into the UK market since 2018 with a brand new TV spot.  The campaign sees Vinted encouraging the nation to declutter their wardrobes with the slogan “If you don’t wear it, sell it!”, in line with their mission to make second-hand fashion the […]

55 to 64-year-olds show significant increases in consumption of video streaming, music streaming, social media and newspapers

Sixth wave of Havas Media Group Covid-19 Media Behaviours Report reveals changing habits of this age group

55 to 64-year-olds show significant increases in consumption of video streaming, music streaming, social media and newspapers

There have been significant changes in the media consumption habits of 55 to 64-year-olds in the last two weeks, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The sixth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a research study into consumer behaviour and media consumption based on a survey of 1,488 UK respondents, […]

COVID-19 Drives Dramatic Deflation Across All Media In The UK, And All Non-Digital Media Globally

ECI Media Management’s Flash Covid-19 Media Inflation Report predicts dramatic deflation in global media prices for TV, Newspapers, Magazines, OOH and Radio – only Digital Display and Video maintain inflation

COVID-19 Drives Dramatic Deflation Across All Media In The UK, And All Non-Digital Media Globally

ECI Media Management has today released a flash update to its 2020 Annual Media Inflation Report to record how media inflation has been affected by the coronavirus pandemic across 15 key markets.  Global inflation trends Restrictions and reduced consumer activity have forced many brands to reduce their ad spend and almost all have revised their […]

Forever Beta captures fails, faux pas and f-ups of working from home in online campaign for cybersecurity provider Kaspersky

Forever Beta captures fails, faux pas and f-ups of working from home in online campaign for cybersecurity provider Kaspersky

From revealing your pants to co-workers to forgetting about your offensive mug, people working from home have discovered there are a multitude of video call fails just waiting to embarrass them. Forever Beta’s Beta Alliance, alongside their in house creative, production and media team, pulled all of these fails together in one comedically cringy quick […]

Guardian Jobs launches a new marketing campaign to support its initiative to give free job ads for NHS listings

Guardian Jobs launches a new marketing campaign to support its initiative to give free job ads for NHS listings

Guardian Jobs is adding further weight to its initiative to offer free job ads for NHS listings, by launching a supportive marketing campaign aimed at driving awareness and traffic to the ads.  Announced last week by Guardian Jobs’ director of sales and marketing, Gemma Hennen, the move aims to help fill urgent NHS roles during […]

Agency offers £1 MILLION of discounted media space to businesses struggling with COVID-19 impacts

Agency offers £1 MILLION of discounted media space to businesses struggling with COVID-19 impacts

Businesses struggling to reach customers during the Covid-19 crisis are being offered £1,000,000 of heavily discounted media space. That’s thanks to British agency Edit, part of Kin + Carta (who specialise in media, technology and data) and its partner network. The ‘CrEdit’ fund set up by Edit, will offer TV airtime, Media Inserts, Print and other marketing services […]

Ocean Outdoor launches £10 million advertising fund for SMEs

Aim is to support SMEs affected by coronavirus

Ocean Outdoor launches £10 million advertising fund for SMEs

Ocean Outdoor, a UK market leader in premium digital outdoor advertising, has launched an advertising fund to offer support to the retailers and SMEs most severely affected by the coronavirus crisis. www.oceanoutdoor.com/SMEfund A fund with a media value of £10 million has been established, giving businesses and brands access to advertising space across Ocean screens in 12 UK cities. The […]

GroupM names Ashutosh Srivastava APAC CEO

GroupM names Ashutosh Srivastava APAC CEO

WPP’s media investment group GroupM has appointed Ashutosh Srivastava as CEO of Asia Pacific. Ashutosh will be based in Singapore and take responsibility for all other GroupM Asia Pacific markets, excluding China, Hong Kong and Taiwan.  Srivastava joined WPP in 1997 in India with J. Walter Thompson, leading the Unilever relationship until 2001. He was […]

Havas Media Group appoints Carat’s Jackie Lyons as Head of Media Experience

- Appointment follows global launch of Mx methodology in 2019 - Lyons joins from Carat, where she was Planning Partner

Havas Media Group appoints Carat’s Jackie Lyons as Head of Media Experience

Havas Media Group has announced the appointment of Jackie Lyons to the newly-created role of Head of Media Experience, following the global launch of its Mx (Media Experience) methodology in 2019. Lyons joins the group following over five years at Carat. As Planning Partner, she was responsible for leading the agency’s planning output, working across a number of […]

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