Brand design agency Vault49 reveals a new logo and visual identity for nascent media brand So Satisfying, an IMGN Media brand, across its social channels.
So Satisfying creates original content and curates videos from an exclusive group of content partners. Their channel content is viral, entertaining and brain tingling. Vault49’s work is an example of how to capture a budding audience and define an emerging category. Sensorial experience So Satisfying, the world’s largest ASMR content provider, was launching a multi-platform […]
Today, 20th January 2020 marks the launch of the first 40 Over Forty, a platform where anyone can nominate colleagues and those they admire, to celebrate what they bring to the advertising, marketing and media industry because of their age, not despite it. 40 Over Forty aims to shine a much-needed spotlight on the talent surrounding us and to acknowledge men and women within a […]
The launch of the new SPIEGEL online is accompanied by a digital and classical brand campaign conceived by Serviceplan. SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called DER SPIEGEL. Making the power of the umbrella brand tangible for readers and users is the goal of a […]
HSBC UK are kicking off the New Year with a high-profile initiative that builds on the multi award-winning ‘We are not an Island’ campaign. This year the focus is on home and belonging, and champions the idea that everyone, no matter their background, has the right to feel at home in Britain. Created by Wunderman […]
Former FleishmanHillard and Edelman Leader Will Oversee Growth, Operations, Talent and Client Service DiGennaro Communications (DGC), the leading independent B2B public relations agency serving the media, marketing and entertainment sectors, has named Maxine Winer president and chief operating officer. Winer reports to DGC Founder and CEO Samantha DiGennaro. In her new role, Winer will oversee […]
Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]
Starcom, the human experience company, has promoted Claire Kula to Managing Partner. In the position, Claire is responsible for leading client strategy across clients such as Lidl, AXA, Alcon and Novartis in the UK. She will continue to oversee a team of communication planners, as well as the broader team of product and activation specialists […]
PHD Sweden will act as the strategic lead for the Cloetta account, which initially covers five markets – Sweden, Finland, the Netherlands, Denmark and Norway. PHD has been appointed European media agency for all of Cloetta’s brands following a pitch that took place during the fall. The pitch has been operated from Cloetta’s head office […]
Zenith UK also announces new head of programmatic, Matthew Bushby
Today, Zenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on agency operations and Stevens on client service. Cummins also announces two additional promotions from within the agency. Richard Kirk, who joined Zenith UK as Managing Partner (Strategy & Data) earlier this year, has been […]
Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media
Media inflation has exceeded adspend growth throughout the decade
US-China trade war will offset the gains from sport and elections in 2020
In 2022 the UK will become the first market in the world where 70% of adspend is digital
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]
