INNOCEAN Worldwide appoints Havas Media Group as the media agency for Hyundai and Kia in Europe. The selection was a result of a competitive review led by INNOCEAN, the global lead agency of the two car manufacturers. The process was handled by INNOCEAN Worldwide in Korea together with its European Regional Headquarter INNOCEAN Worldwide Europe. […]
Mindshare, part of WPP, has been selected as online car buying platform, carwow’s, UK media partner. The appointment follows a competitive two-month pitch process involving five agencies. The account will be handled by Grow, a specialist division of Mindshare dedicated to working with businesses of the future – high-growth and category innovators, such as carwow. […]
HERE Technologies, a global leader in mapping and location platform services, has appointed Digitas, The Connected Marketing Agency, as its global media agency. HERE awarded Digitas the account after a competitive pitch against numerous other media agencies. A core team based in the UK will lead the account across key markets globally. The account […]
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]
Online photo printing company, Photobox, has appointed eight&four as a creative and media agency to its select roster of agency partners. The agency has been appointed to support on creative and media strategy, video and digital asset production and media planning and buying in order to reach new audiences for Photobox. eight&four’s immediate remit is […]
Havas Media has extended its relationship with Sherwin-Williams, a global leader in coating products, after being awarded the media planning and buying business for its wood care and performance paints brand Ronseal. The agency already handles media planning and buying for Sherwin-Williams-owned paint brand Valspar, having been appointed in 2015. The appointment follows a strategic […]
Kinetic, the UK’s leading Out-of-Home media agency, and WPP media agency Wavemaker, have partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign. The launch is the biggest for the beauty brand since it released its best-selling perfume Black Opium in 2013. Passers-by will be able to indulge in […]
London design studio Charlie Smith Design launched a new website for The Peep, its online platform that celebrates the creative industry. The Peep is an online community for creatives from a wide range of disciplines to showcase their work. What began as a bi-monthly newsletter has now grown into a fully-fledged online magazine showing the […]
Leading European rugby union Championship, the Guinness PRO14, has appointed digital agency, Delete, as its partner to deliver a new fan-focused web platform. Delete emerged as the leading agency after a competitive tender process, and will now begin work on the new platform to showcase PRO14 Rugby as the best rugby competition in the world. […]
TripAdvisor, the world’s largest travel platform, announced the appointment of Havas Media as its global media buying agency of record. The new integrated marketing partnership will capitalize on Havas’ position within Vivendi, the parent company of Universal Music Group, among others. By leveraging its relationship with Vivendi – a media, content and entertainment leader […]