Industry’s First 40 Over Forty Platform Launches

Industry’s First 40 Over Forty Platform Launches

Today, 20th January 2020 marks the launch of the first 40 Over Forty, a platform where anyone can nominate colleagues and those they admire, to celebrate what they bring to the advertising, marketing and media industry because of their age, not despite it. 40 Over Forty aims to shine a much-needed spotlight on the talent surrounding us and to acknowledge men and women within a […]

“We Hold The Mirror Up To This World” – SPIEGEL, Germany’s Respected News Title Launches Cross-media Brand Campaign Together with Serviceplan

“We Hold The Mirror Up To This World” – SPIEGEL, Germany’s Respected News Title Launches Cross-media Brand Campaign Together with Serviceplan

The launch of the new SPIEGEL online is accompanied by a digital and classical brand campaign conceived by Serviceplan. SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called DER SPIEGEL. Making the power of the umbrella brand tangible for readers and users is the goal of a […]

DiGennaro Communications Names Maxine Winer President & Chief Operating Officer

DiGennaro Communications Names Maxine Winer President & Chief Operating Officer

Former FleishmanHillard and Edelman Leader Will Oversee Growth, Operations, Talent and Client Service DiGennaro Communications (DGC), the leading independent B2B public relations agency serving the media, marketing and entertainment sectors, has named Maxine Winer president and chief operating officer. Winer reports to DGC Founder and CEO Samantha DiGennaro.  In her new role, Winer will oversee […]

Artefact launches Amazon Scheduler tool

Artefact launches Amazon Scheduler tool

Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]

Starcom Promotes Claire Kula to Managing Partner

Starcom Promotes Claire Kula to Managing Partner

Starcom, the human experience company, has promoted Claire Kula to Managing Partner. In the position, Claire is responsible for leading client strategy across clients such as Lidl, AXA, Alcon and Novartis in the UK.  She will continue to oversee a team of communication planners, as well as the broader team of product and activation specialists […]

Cloetta chooses PHD as its European media agency

Cloetta chooses PHD as its European media agency

PHD Sweden will act as the strategic lead for the Cloetta account, which initially covers five markets – Sweden, Finland, the Netherlands, Denmark and Norway. PHD has been appointed European media agency for all of Cloetta’s brands following a pitch that took place during the fall. The pitch has been operated from Cloetta’s head office […]

Zenith UK continues to foster great talent with four management team promotions

Zenith UK also announces new head of programmatic, Matthew Bushby

Zenith UK continues to foster great talent with four management team promotions

Today, Zenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on agency operations and Stevens on client service.  Cummins also announces two additional promotions from within the agency.  Richard Kirk, who joined Zenith UK as Managing Partner (Strategy & Data) earlier this year, has been […]

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

 Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media  Media inflation has exceeded adspend growth throughout the decade  US-China trade war will offset the gains from sport and elections in 2020  In 2022 the UK will become the first market in the world where 70% of adspend is digital

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

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