Zenith UK continues to foster great talent with four management team promotions

Zenith UK also announces new head of programmatic, Matthew Bushby

Zenith UK continues to foster great talent with four management team promotions

Today, Zenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on agency operations and Stevens on client service.  Cummins also announces two additional promotions from within the agency.  Richard Kirk, who joined Zenith UK as Managing Partner (Strategy & Data) earlier this year, has been […]

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

 Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media  Media inflation has exceeded adspend growth throughout the decade  US-China trade war will offset the gains from sport and elections in 2020  In 2022 the UK will become the first market in the world where 70% of adspend is digital

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

TaylorMade Golf Names INNOCEAN USA as Media Agency of Record

Will Manage All Broadcast, Digital and Print Planning and Buying

TaylorMade Golf Names INNOCEAN USA as Media Agency of Record

TaylorMade Golf, a leading manufacturer of high-performance golf equipment, announced today that the company has selected INNOCEAN USA (INNOCEAN) as its Agency of Record to handle all media planning and media buying responsibilities for the brand.  Following a formal review period starting at the end of 2018, the account was awarded to INNOCEAN in September […]

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations.  It’s all done in connection […]

007 Lights Up Piccadilly – exclusive movie trailer released on DOOH

Two British icons unite for exclusive launch of film trailer

007 Lights Up Piccadilly – exclusive movie trailer released on DOOH

In a world media first, the first film trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the iconic Piccadilly Lights in London this afternoon (December 4). The film, which is distributed by Universal Pictures, is released in the UK on April 2 2020. This is the first time a […]

Havas Media Manchester boosts leadership team with appointment of Dentsu Aegis’ Lucy Barnes as Strategy Partner

- Barnes was previously Strategy Director at Dentsu Aegis Network - Follows hire of Stuart Lunn as Managing Director in September of this year

Havas Media Manchester boosts leadership team with appointment of Dentsu Aegis’ Lucy Barnes as Strategy Partner

Havas Media Manchester has announced the appointment of Lucy Barnes to the newly-created role of Strategy Partner, as the regional hub seeks to further strengthen its leadership team. Barnes joins from Dentsu Aegis Network, where she was a board-level Strategy Director, with responsibility for existing clients and new business, working on brands including Arcadia Group, Matalan […]

MediaSense Appoints Ex Reckitt Benckiser’s Andrea Bernhardt as Strategy Director

MediaSense Appoints Ex Reckitt Benckiser’s Andrea Bernhardt as Strategy Director

Independent global media advisor, MediaSense, has appointed Andrea Bernhardt as its Strategy Director to support the growing media transformation practice. Bernhardt will support brands to better maximise media investment and advise on organisational operating models for the consultancy’s global client portfolio. Bernhardt starts with immediate effect. Bernhardt joins MediaSense from Reckitt Benckiser, where she led […]

IG Brings Market News Direct to London City Commuters with New DOOH Branding Drive

IG Brings Market News Direct to London City Commuters with New DOOH Branding Drive

Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until 27th April 2020 inclusive. Produced by Grand Visual, IG’s […]

Sunlife Partners With Medialab Group

Sunlife Partners With Medialab Group

SunLife, the leading over 50s financial services company has appointed independent data marketing partnership, Medialab for its media planning and buying with immediate effect.  SunLife who offer market leading life insurance, equity release and funeral plans, will collaborate with Medialab to create a data and insight planning partnership across offline and digital marketing investment and campaign attribution […]

Zenith releases 2019 Programmatic Marketing Forecasts

69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019

Zenith releases 2019 Programmatic Marketing Forecasts

  While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth   Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific:   We forecast continued […]

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