Following a digital Rebrand, Little Black Book Looks Back at a Decade of Exponential Growth and Record Turnover

Following a digital Rebrand, Little Black Book Looks Back at a Decade of Exponential Growth and Record Turnover

Thirteen years after founding Little Black Book (LBB) and quietly building a UK-headquartered business with a global footprint and + £3 million turnover, CEO Matt Cooper recently revealed a new digital archive for advertising agencies, production companies and businesses in the creative industries alongside a carefully planned UX redesign of the online platform. Founder and […]

UK TV PRICING SLIDES INTO DEFLATIONARY TERRITORY IN 2023, ACCORDING TO ECI MEDIA MANAGEMENT’S Q4 MEDIA INFLATION UPDATE

UK TV PRICING SLIDES INTO DEFLATIONARY TERRITORY IN 2023, ACCORDING TO ECI MEDIA MANAGEMENT’S Q4 MEDIA INFLATION UPDATE

The economic context and continued shift to streaming put pressure on UK TV pricing in 2023, while next year’s sporting and election events are likely to fuel growth in media spend across the board ECI Media Management has released its Q4 Media Inflation Update, revealing that in the UK, TV pricing has fallen overall in […]

FORMER WEETABIX MARKETING HEAD JOINS GROWING MEDIA AGENCY

FORMER WEETABIX MARKETING HEAD JOINS GROWING MEDIA AGENCY

North East-based media agency, Route, has appointed one of the UK’s highest profile FMCG marketers to the board as Non-Executive Director. Gareth Turner, former head of marketing for Weetabix and a driving force behind the viral ‘Beans on Bix’ campaign, has over 23 years of experience in national and global roles, marketing some of the […]

VIOOH shares industry-first carbon emissions measurement hitting 18% below benchmark

VIOOH shares industry-first carbon emissions measurement hitting 18% below benchmark

Today, VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which […]

Impero and Carolina Herrera launch second series of acclaimed Walk Tall podcast to represent all women at work and inspire the next generation of young women in business

Impero and Carolina Herrera launch second series of acclaimed Walk Tall podcast to represent all women at work and inspire the next generation of young women in business

Creative agency Impero and luxury fashion and fragrance brand Carolina Herrera are today launching the second series of the acclaimed Carolina Herrera Presents: Walk Tall. Hosted by broadcaster Miquita Oliver and Vogue Fashion Director Julia Sarr-Jamois, the podcast’s second season aims to inspire the next generation of young women in business. Inspired by Venezuelan designer […]

LUPIN PART 3 : NETFLIX DOES IT A LA LUPIN AGAIN

LUPIN PART 3 : NETFLIX DOES IT A LA LUPIN AGAIN

Lupin, the renowned gentleman thief, has returned for a third instalment. However, before he made his reappearance, France’s most wanted fugitive couldn’t resist committing a new misdeed—one that Netflix unveiled on September 27th. On October 5th, Netflix, the on-demand streaming service, released Lupin Part 3. This eagerly awaited instalment captured the attention of millions of viewers […]

TfL starts search for commercial media partners

TfL starts search for commercial media partners

Transport for London (TfL) is launching one of the world’s most unique advertising opportunities to search for media partners to manage, and further develop, its extensive advertising space across London’s transport network – a network that is used by millions of customers every day. The move is part of TfL’s commercial approach to fully utilise […]

Expandi Group announces the integration of award-winning B2B digital agency Session Media

Expandi Group announces the integration of award-winning B2B digital agency Session Media

Expandi, the largest European B2B adtech and martech provider, today announced the integration of Session Media Ltd, an award-winning UK-based B2B digital agency into the group. Session Media‘s forward-thinking digital advertising and optimisation services will complement Expandi Group’s existing tech-enabled offerings, opening new opportunities for current and future clients and agencies around the globe. Expandi’s […]

UK MEDIA INFLATION PREDICTED TO REACH 3.8% IN 2023, DOWN FROM 4.0% IN 2022

UK MEDIA INFLATION PREDICTED TO REACH 3.8% IN 2023, DOWN FROM 4.0% IN 2022

TV inflation continues to fall but remains significantly higher than other media types  Global media inflation remains high but forecast to be lower in 2023 than last year’s predictions UK media inflation is predicted to reach 3.8% in 2023, down from 4.0% in 2022, according to the ECI Media Management’s 2023 Media Inflation Report, which is released today.  […]

Transport for London appoints Wavemaker as its new media planning and buying agency

Transport for London appoints Wavemaker as its new media planning and buying agency

Transport for London (TfL) and the Greater London Authority (GLA) have confirmed Wavemaker has been selected to be the media planning and buying agency on behalf of the GLA Group for marketing and behaviour change projects and public consultations, following a highly competitive pitch process.  As a result of the selection, the opportunity will be open […]

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