Social media overtakes print to become the third-largest advertising channel, says Zenith

Social media overtakes print to become the third-largest advertising channel, says Zenith

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]

L’Oréal launches pioneering OOH sensory experience for YSL Beauty’s Libre, in partnership with Kinetic

L’Oréal launches pioneering OOH sensory experience for YSL Beauty’s Libre, in partnership with Kinetic

Kinetic, the UK’s leading Out-of-Home media agency, and WPP media agency Wavemaker, have partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign. The launch is the biggest for the beauty brand since it released its best-selling perfume Black Opium in 2013. Passers-by will be able to indulge in […]

Charlie Smith Design launches new online magazine The Peep

Charlie Smith Design launches new online magazine The Peep

London design studio Charlie Smith Design launched a new website for The Peep, its online platform that celebrates the creative industry. The Peep is an online community for creatives from a wide range of disciplines to showcase their work. What began as a bi-monthly newsletter has now grown into a fully-fledged online magazine showing the […]

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