GroupM names Ashutosh Srivastava APAC CEO

GroupM names Ashutosh Srivastava APAC CEO

WPP’s media investment group GroupM has appointed Ashutosh Srivastava as CEO of Asia Pacific. Ashutosh will be based in Singapore and take responsibility for all other GroupM Asia Pacific markets, excluding China, Hong Kong and Taiwan.  Srivastava joined WPP in 1997 in India with J. Walter Thompson, leading the Unilever relationship until 2001. He was […]

Havas Media Group appoints Carat’s Jackie Lyons as Head of Media Experience

- Appointment follows global launch of Mx methodology in 2019 - Lyons joins from Carat, where she was Planning Partner

Havas Media Group appoints Carat’s Jackie Lyons as Head of Media Experience

Havas Media Group has announced the appointment of Jackie Lyons to the newly-created role of Head of Media Experience, following the global launch of its Mx (Media Experience) methodology in 2019. Lyons joins the group following over five years at Carat. As Planning Partner, she was responsible for leading the agency’s planning output, working across a number of […]

The Guardian reaffirms its commitment to Europe with This is Europe series and a new marketing creative ‘Hope has no borders’

The Guardian, in partnership with in-house creative agency OLIVER, has launched a new multi-layered marketing campaign to coincide with the Guardian’s renewed, long-term commitment to Europe.

The Guardian reaffirms its commitment to Europe with This is Europe series and a new marketing creative ‘Hope has no borders’

Announced today (2 March) by editor-in-chief Katharine Viner, This is Europe is the Guardian’s deeper commitment to reporting on every aspect of Europe; from the continent, its people and politics to institutions, the economy and culture. This includes a new dedicated space on the Guardian’s digital front page for European visitors, the relaunch of a […]

SKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism

SKYY Vodka Is Official Launch Brand for Mindshare’s LGBTQ Private Marketplace

SKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism

Welcome to a new age of digital censorship—one that’s being unintentionally supported by the way advertisers buy media. As marketers seek to protect their brands from appearing in the wrong environments, today’s brand safety technology has inadvertently diverted media dollars from LGBTQ publishers and journalists through keyword exclusion lists. The context: Advertisers have hundreds to […]

DLMDD Launches New Music Production Division For The Global Creative And Production Community

DLMDD Productions Brings Premier Collaborative Music Offering To The Agency's Creative And Production Partners

DLMDD Launches New Music Production Division For The Global Creative And Production Community

DLMDD, the sonic branding agency, has today launched a new specialist production division, DLMDD Productions, to cater for multi-disciplinary music production projects across the advertising, media and the film landscape. As well as realising and bringing to life the agency’s sonic branding initiatives for clients including Amazon, Co-op, Babbel and NBC Universal, DLMDD Productions will […]

Dynamic DOOH delivers a 48% higher success rate, so why are only 8% of campaigns using it?

Written for MarComm News by Neil McKenney, newly appointed CCO of DOOH.com

Dynamic DOOH delivers a 48% higher success rate, so why are only 8% of campaigns using it?

In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sites.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have […]

We Are Made To Be Together

We Are Made To Be Together

The French telecoms operator and BETC, famous for touching ads like “An Unforgettable Christmas”, featuring an awkward dad dancing to Redbone’s “Come Get Your Love”, with over 180 million views, launches another heart-warming story to promote its new brand positioning. Bouygues Telecom has always placed people—customers, employees, partners and the public—at the heart of its […]

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