Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad stack and unlock faster, more agile monetisation. This engagement followed a partnership-first onboarding approach, where […]
VCCP Media will handle the drinks portfolio’s media planning and buying Beverage company AG Barr has today announced the appointment of challenger media agency VCCP Media as its media agency of record across its entire portfolio of drinks. AG Barr is home to some of the UK’s most-loved drinks brands including Irn Bru, Rubicon, Fentimans, Frobishers, […]
Integrated campaign celebrates the partnership that’s changing the protein-enriched dairy category with influencers GK Barry and Paul Olima Müller, the nation’s favourite dairy brand, today launches ‘Together Hits Different’: the new integrated campaign promotes Müller’s partnership with Europe’s number one nutrition brand, Myprotein. Müller and Myprotein have collaborated since September 2024: since then the partnership […]
Former TV Journalist, C-Suite Communications Coach, & Strategist Builds Out Specialty Offering Yes&, the independent, fully integrated creative marketing agency, today announced that industry veteran Ashley Benecchi has been named SVP, Yes& CommCore, the specialty team within Yes& which provides media training, presentation training, and crisis response. Benecchi is a long-time Yes& CommCore coach who has […]
Miroma Founders Network (MFN) has strengthened its senior talent with the appointment of a Head of Clients and a Head of Communications Planning who join from major network roles. Guy Swadling, (Pictured-Left) joins the company as Head of Clients from his role at Initiative (now Omnicom Media) while Cameron Davies, (Pictured-Right) is named Head of […]
Today, the leader in TV and video market intelligence, Glance, announced it’s adding National Media Onderzoek’s (NMO) new Total Video measurement to it’s services. The addition of NMO’s Total Video dataset, which provides a complete picture of Dutch TV viewing behaviour, marks an expansion of the TV and video audience analysis offered by Glance across […]
Miroma acquires majority stake in Ad Results Media from Shamrock Capital, strengthening its position as a global leader in entertainment marketing and the creator economy Global independent marketing and content company Miroma Group today announced it has acquired a majority stake in Ad Results Media (ARM) from Shamrock Capital, a Los Angeles-based investment firm specialising […]
Avelo Airlines has appointed Brandon as its creative and media partner following a competitive agency review. This partnership began in May 2026 and will see Brandon lead development of Avelo’s Summer 2026 campaign, including creative strategy, campaign development, production, media planning, buying, optimisation, and reporting. The engagement is structured as an initial project assignment, with the potential to […]
Behaviour change marketing and branding agency Argus has named Dana Anderson as Head of Accounts, CEO Caitlin Dodge announced. As Head of Accounts, Anderson leads the implementation of integrated campaigns and branding efforts, specialising in public sector, nonprofit, and mission-driven organisations. A nine-year veteran of Argus, Anderson has also held roles at Zeta Global, eBay […]
Gain Theory’s latest global study of Fortune 500 CMOs reveals that nearly half (49%) cannot confidently justify creative spend to the C-suite, and only 36% apply the same rigor to measuring creative as media. Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report ‘Creative Effectiveness Decoded: The Global CMO Survey,’ a […]