B&B studio brings bold toddler energy to Ella’s Kitchen new kids’ range, supporting cross-category growth for the market leader

B&B studio brings bold toddler energy to Ella’s Kitchen new kids’ range, supporting cross-category growth for the market leader

B&B studio has partnered with Ella’s Kitchen to create Ella’s Kitchen Kids, a brand extension of the UK’s number one baby food brand, that includes new snacks for kids. The new positioning, creative platform and packaging design includes an updated logo that reflects the anarchic and playful energy of toddler mealtimes to make mealtimes fun. Let […]

Ella’s Kitchen launches OddPops, a snack for older kids, with brand design by Biles Hendry

Ella’s Kitchen launches OddPops, a snack for older kids, with brand design by Biles Hendry

Having revolutionised the baby-food market with its best-in-category products, engaging tone of voice and innovative pouch format, the team behind Ella’s Kitchen is launching a savoury snack brand aimed at 4-7 year olds. Positioned as a healthier, tastier and better snack, the triangular wheat and potato pieces are popped not fried and contain only natural […]

Biles Inc. focuses on clean, simple design to optimise the childlike qualities of Ella’s Kitchen on the relaunch of their baby dry cereal range

Biles Inc. focuses on clean, simple design to optimise the childlike qualities of Ella’s Kitchen on the relaunch of their baby dry cereal range

February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was founded in 2006. Less than a […]