IKEA’s Ad Shows How Its Furniture Accommodates Children


Created by the Auge Headquarter, in Milan, Italy, this video ad shows how IKEA’s furniture can be adjusted to accommodate a young boy.

This cheerful video shows the boy doing all he can to become taller so that he can reach a box on a shelf—he succeeds, only because his grandfather has adjusted its height.

Whimsical and charming, this ad communicates the versatility of IKEA furniture and will definitely brighten up your day.

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