IKEA challenges the use of the verb “to help” in the home to fight gender inequality

IKEA challenges the use of the verb “to help” in the home to fight gender inequality

For International Women’s Day, IKEA wrote an open letter to Treccani – one of Italy’s most important dictionary – to analyse how the question “Can I help?” at home shifts the responsibility of housework exclusively to women. IKEA has always tried to improve home life for all. Year after year, the brand studies the behaviours […]

IKEA invites everyone to ‘feel at home’ for the LGBT+ community in new campaign

IKEA invites everyone to ‘feel at home’ for the LGBT+ community  in new campaign

IKEA has marked this year’s International Day Against Homophobia, Transphobia and Biphobia (Sunday, May 17th) with the launch of a new campaign, #BeSomeonesHome – spreading a global message of acceptance and support for the LGBT+ community across 25 of the 30 markets in which the Ingka Group operates.  For many LGBT+ people, discrimination is still […]

Ikea’s First Christmas Advert Encourages Nation To ‘Silence The Critics’

Ikea’s First Christmas Advert Encourages Nation To ‘Silence The Critics’

Leading home furnishing retailer IKEA has launched its first ever Christmas campaign for the UK and Ireland today, encouraging people to defy ‘home shame’ and open up their homes to guests this festive season. The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending […]

Edit agency re-design Santa’s sleigh through the eyes of Carlsberg, IKEA, Apple and more

Edit agency re-design Santa’s sleigh through the eyes of Carlsberg, IKEA, Apple and more

Santa Claus has been delivering toys to children across the world for centuries in the same old sleigh year after year.  According to Larry Silverberg, a professor of mechanical and aerospace engineering at North Carolina State University, it would take around six months for Santa to realistically travel the globe. Speed and aesthetics are a […]

This Christmas IKEA Invites Customers to Disconnect in New Campaign

This Christmas IKEA Invites Customers to Disconnect in New Campaign

IKEA has launched its Christmas campaign asking us to reflect on everyday behaviour, which is considered normal but that perhaps we all need to reconsider, particularly as the Christmas holidays are now upon us. Using the slogan #DisconnectToConnect,  IKEA is betting on a different Christmas encouraging us to disconnect our mobile devices and social media in order to connect […]

Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brand’s #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]

Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

Ikea’s New App Can Help Kids Bring Any Old Cardboard Box to Life

 Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]