Nike Knits A Giant Shoe On A Billboard In Shanghai

To promote its latest ‘Free Flyknit’ shoes in Shanghai, Nike—together with Wieden + Kennedy Shanghai—put together a live ‘knitting session’ on a giant billboard.

With the help of three workers, they ‘knitted’ strips of neon green thread together on the billboard to form a Free Flyknit shoe around a foot—emphasizing the sock-like quality of the shoes.

This live ‘knitting session’ took place in Nanjing East Road, one of the “most heavily trafficked streets” in the Shanghai.

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