adidas, Hypebeast and Fin Design + Effects unveil futuristic new OZWEEGO campaign

adidas, Hypebeast and Fin Design + Effects unveil futuristic new OZWEEGO campaign

adidas and Hypebeast unveil a slick new campaign to promote the new adidas originals OZWEEGO for the Chinese market. The commercial features a star-studded cast of C-pop idol Jackson Yee, Japanese influencer Lala Takahashi, and rapper-producer Dough-Boy. Hypebeast enlisted boutique design and VFX studio Fin Design + Effects to craft the mind-bending VFX for the […]

MetaDesign Beijing supports VW China and FAW-VW as new Jetta brand unveiled in Chengdu

MetaDesign Beijing supports VW China and FAW-VW as new Jetta brand unveiled in Chengdu

It was a crowning moment for branding agency MetaDesign as China witnessed FAW-Volkswagen’s launch of the all-new Jetta, the first independent sub-brand of Volkswagen. The Beijing-based branding agency was a key partner to Volkswagen China and FAW-Volkswagen in the development of Jetta’s brand strategy and a comprehensive brand identity program that includes visual identity, sound […]

Imagination China builds vivo’s industry-first concept store experience

Imagination China builds vivo’s industry-first concept store experience

Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]

SK-II’s new film inspires single Chinese women to start a conversation with parents about marriage pressure

SK-II’s new film inspires single Chinese women to start a conversation with parents about marriage pressure

Fresh out of Chinese New Year, global prestige skincare brand SK-II premieres an online documentary film that further broaches the topic of marriage pressure with an emotional appeal to single women worldwide – “Meet Me Halfway”.   An extension of the SK-II’s ongoing #changedestiny philosophy, “Meet Me Halfway” follows the real-life stories of three young single Chinese […]

Serviceplan Greater China win Tmall and VIVO business

Serviceplan Greater China win Tmall and VIVO business

Serviceplan China have won Tmall and VIVO business with pitch teams led by Chief Creative Officer Chongkin, and Managing Directors Marcus Ma and Bernard Wong. VIVO is one of China’s mobile phone giants and their products have launched globally. VIVO have a good market share in Southern Asia and Russia. Serviceplan Greater China have won the new […]

Bally targets Chinese and Russian travellers with hyper targeted “travel corridor” ad campaign

Bally targets Chinese and Russian travellers with hyper targeted “travel corridor” ad campaign

Bally, the Swiss luxury brand established in 1851, has this week launched a hyper targeted advertising campaign to promote its latest collections to Chinese and Russian travellers as they travel to London. Devised by PSI and Zenith, the campaign creates a global “travel corridor” in partnership with BA Media that will reach travellers at multiple […]

TOMORROW bolsters creative leadership with Mihai Gongu hire

TOMORROW bolsters creative leadership with Mihai Gongu hire

Mihai Gongu, former Creative Director at Jung von Matt in Berlin, joined starting September 15th the Shanghai-based creative boutique agency TOMORROW as Executive Creative Director. In his role at JvM, Mihai has coordinated creative output on BMW, MINI, Thomas Cook Airlines and Sixt accounts. Prior to this, he held ECD roles in BBDO and GMP, […]

FirmDecisions appoints Amplifi’s Jocelyn Wang to launch new China office

FirmDecisions appoints Amplifi’s Jocelyn Wang to launch new China office

Independent global marketing contract compliance specialist, FirmDecisions has announced the launch of its new China office and the appointment of Amplifi China’s Jocelyn Wang as Managing Director. Wang will oversee the development and growth of FirmDecisions’ China office, based in Shanghai and will play an integral part in building its national new business portfolio. Reporting […]

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