Airbnb signposts us to our lost cultural roots

Film brings traditions of the past to life

Airbnb signposts us to our lost cultural roots

Airbnb has launched a master film to help us all reconnect with the traditions of the past, the traditions we’re in danger of losing as the generations pass. Entitled “Lost & Found” the film is launching on social media.  It is to support Airbnb bringing 40 Intangible Cultural Heritage (ICH) experiences to Beijing, Chengdu, Guangzhou […]

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

 Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media  Media inflation has exceeded adspend growth throughout the decade  US-China trade war will offset the gains from sport and elections in 2020  In 2022 the UK will become the first market in the world where 70% of adspend is digital

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

JHP Designs OTP Commercial Complex In Anshan, Greater China

JHP Designs OTP Commercial Complex In Anshan, Greater China

Anshan Tianxing Investment Development Co. will soon open their first Oriental Times Plaza Commercial Complex in the City of Anshan in Eastern China. JHP was commissioned to design the entire experience including the Retail Vision, Architecture, Interior design, Planning and Visual Merchandising strategy. The thirty two floors of Oriental Times Plaza will include a luxury […]

adidas, Hypebeast and Fin Design + Effects unveil futuristic new OZWEEGO campaign

adidas, Hypebeast and Fin Design + Effects unveil futuristic new OZWEEGO campaign

adidas and Hypebeast unveil a slick new campaign to promote the new adidas originals OZWEEGO for the Chinese market. The commercial features a star-studded cast of C-pop idol Jackson Yee, Japanese influencer Lala Takahashi, and rapper-producer Dough-Boy. Hypebeast enlisted boutique design and VFX studio Fin Design + Effects to craft the mind-bending VFX for the […]

MetaDesign Beijing supports VW China and FAW-VW as new Jetta brand unveiled in Chengdu

MetaDesign Beijing supports VW China and FAW-VW as new Jetta brand unveiled in Chengdu

It was a crowning moment for branding agency MetaDesign as China witnessed FAW-Volkswagen’s launch of the all-new Jetta, the first independent sub-brand of Volkswagen. The Beijing-based branding agency was a key partner to Volkswagen China and FAW-Volkswagen in the development of Jetta’s brand strategy and a comprehensive brand identity program that includes visual identity, sound […]

Imagination China builds vivo’s industry-first concept store experience

Imagination China builds vivo’s industry-first concept store experience

Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]

SK-II’s new film inspires single Chinese women to start a conversation with parents about marriage pressure

SK-II’s new film inspires single Chinese women to start a conversation with parents about marriage pressure

Fresh out of Chinese New Year, global prestige skincare brand SK-II premieres an online documentary film that further broaches the topic of marriage pressure with an emotional appeal to single women worldwide – “Meet Me Halfway”.   An extension of the SK-II’s ongoing #changedestiny philosophy, “Meet Me Halfway” follows the real-life stories of three young single Chinese […]

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