Newly privatised Royal Mail is launching its first TV ad in six years to promote the dedication of its postmen and women in the build-up to Christmas.
The campaign features a version of The Beatles’ classic song ‘All You Need Is Love’, recorded at Abbey Road Studios by the Royal Mail Choir. It shows parcels being delivered across the country in all types of weather, with the endline, “We Love Parcels”.
The delivery business has launched a teaser ad today ahead of the debut of a full-length, 60-second ad during tomorrow’s ‘The X Factor’ ITV. A 30-second Christmas version will also air later in the year.
The ad was created by agency (Beta), with media planning and buying by UM London. Royal Mail selected the 25 stars of the ad after an audition process involving 2,500 of its employees.
Ben Rhodes, head of marketing and commercial strategy at Royal Mail, said: “Our people are responsible for delivering millions of precious parcels a year, and they go the extra mile to make sure that our customers’ needs are met – never more so than at Christmas time.
“We wanted to capture this spirit, as well as celebrate our postmen and women, and the job they do, from start to finish.”
The Government has been criticised over its handling of Royal Mail’s privatisation, after its share price rose significantly above the 330p the stock was sold at.
Its workers yesterday called off a one-day strike scheduled for 4 November.