Tata Sky’s #WorldTelevisionDay Campaign Garnered 3M Views in 1 Day

Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.

Tata Sky’s #WorldTelevisionDay Campaign Garnered 3M Views in 1 Day

Chimp&z Inc in conjunction with Griffin Pictures rolled out a video recreating the magic of the golden era of television in sand-art. The #TumseHumareTaarJudeHai campaign video served the brand purpose of Tata Sky on the occasion of World Television Day. The video garnered a total view of 3M in just one day on Facebook and YouTube and […]

GroupM State of Video report considers key video trends affecting advertisers

GroupM State of Video report considers key video trends affecting advertisers

GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]

Zee channels are now available to UK homes via Sky’s Original bundle

Zee channels are now available to UK homes via Sky’s Original bundle

Zee TV has become a staple part of British Asian TV watching habits. It heralded a sea change in consumers being able to engage with the South Asian diaspora, making it the most popular entertainment South Asian entertainment channel with over 100,000 subscribers. Since its launch in 1995, Zee TV’s popularity has grown that now […]

Google tells brands to spend 24% of TV ad budgets on YouTube

Google tells brands to spend 24% of TV ad budgets on YouTube

Brands’ cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google’s managing director of UK and Ireland operations, at the Brandcast event on October 13. The Brandcast event, held at the Battersea Evolution and attended by representatives from around 900 companies and agencies, was aimed […]

Sky launches free YouTube channel as part of entertainment push

Sky launches free YouTube channel as part of entertainment push

BSkyB is launching a YouTube channel that will broadcast whole episodes from some of its most high-profile series, as part of the company’s biggest ever push for its entertainment programming. When it launches on Saturday 1 February, the Sky First Episodes channel will host episodes from ‘Moone Boy’ starring Chris O’Dowd, ‘The Tunnel’ (the adapted […]

Bloomberg TV targets London’s professionals with brand campaign

Bloomberg TV targets London’s professionals with brand campaign

Bloomberg Television, the multi-platform 24-hour business and financial news network, has rolled out a major campaign this week targeting professionals, international business travellers and commuters across London during peak travel times. The month-long digital campaign, named Start Smart, will highlight the channel’s morning programmes ‘Countdown’, ‘On the Move’ and ‘The Pulse’, along with the network’s […]

Watch the 2013 John Lewis Christmas ad

Watch the 2013 John Lewis Christmas ad

John Lewis has released its Christmas ad online, ahead of its first TV outing on November 9. The animated spot, “the bear and the hare”, returns to the John Lewis theme of finding the perfect gift for someone you love. It features a bear and a hare that have never been able to spend Christmas […]

Royal Mail launches first TV ad in six years

Royal Mail launches first TV ad in six years

Newly privatised Royal Mail is launching its first TV ad in six years to promote the dedication of its postmen and women in the build-up to Christmas. The campaign features a version of The Beatles’ classic song ‘All You Need Is Love’, recorded at Abbey Road Studios by the Royal Mail Choir. It shows parcels […]

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