“We at SAS, together with our travelers, bring a lot back with us from our journeys. We bring home inspiration and courage, perspective and love. Travel changes us, and when it changes us, we change the world. With our new campaign “The Arrivals” we want to show that travelers return richer,” said Annelie Nässén – SAS Executive Vice President Sales & Marketing.
SAS invited acclaimed photographer Peter Funch and filmmaker Jeppe Rønde to spend a week at Kastrup International Airport in Copenhagen, working with both cast and real chance encounters at the arrival hall as they waited for the right second to capture that unique feeling of arriving.
“We want more people to be able to discover the world with us, but at a smaller carbon footprint. SAS is striving to create the sustainable way to travel, in the form of various initiatives such as with biofuel, new aircrafts with lower fuel consumption and emissions, and by reducing food waste and the use of plastics onboard,” Nässén continued.
In a survey conducted by Epinion in October 2018, SAS asked 3,090 people in Sweden, Denmark and Norway how traveling changes us. Survey results included that six out of 10 (61%) think that traveling gives insight into new cultures and brings new ideas to a person’s personal life.
The results also showed that more than half of all who responded (62%) think that traveling offers new knowledge that is brought home, while seven out of 10 (72%) think that traveling increases knowledge of international relations and situations.
The campaign, which was devised by creative agency &Co., will run in various channels in Scandinavia, US, UK, Germany, France, China and Japan.