Ignoring these 3 trends in the travel industry could be catastrophic for your brand
BY Catrina Law, Armadillo
Ignoring these 3 trends in the travel industry could be catastrophic for your brand
Hitachi Wave Goodbye to Passports in Mamapöol’s New Campaign for Finger VeinID Tech
Independent creative agency Mamapöol today launch ‘Wave’ along with global brand Hitachi for their next-generation Finger VeinID in Europe. The campaign is currently running across Europe on digital and social media channels. The film uses the simple, friendly gesture of a wave to show how people can glide through a border control checkpoint, revolutionising the way the […]
Tripadvisor Site Data Reveals Increase in Travel Planning as Consumer Confidence Begins to Recover
Multi-month report shows clear signs of pent up demand for travel, as 86% of consumers say they feel more positive towards brands communicating right now
Tripadvisor, the world’s largest travel platform, today released the findings of a multi-month study that analysed consumer travel sentiment and first party behavioural data related to the ongoing pandemic. The report outlines a five-stage recovery for the global travel and hospitality industry, highlighting early green shoots of recovery in a number of countries around the […]
Travelzoo launches new outdoor advertising campaign as Brits begin to plan future holidays
Travelzoo, the online publisher of exclusive offers and experiences for members, launches a new outdoor campaign to inspire Britons to keep dreaming of and planning for holidays to take after lockdown. Holidaymakers are facing cancelled plans this summer, and since many of us have extra time on our hands during the current lockdown, the campaign promotes a range of fully refundable UK hotel stays for dates later in the year, as well as international holidays for 2021. The campaign is built on […]
Lastminute.com launches ‘Holiopathy’ campaign as a solution to January blues
New research from the OTE shows that 65% of respondents are feeling the effects of January blues
lastminute.com, has launched an insight-based multi-channel, international marketing campaign, dubbing the term ‘Holiopathy’ to promote its packaged products as a medicine-like remedy to January blues. The brand surveyed 2,000 consumers to gather insights into January blues which it combined with Google search data showing that searches for ‘work-life balance’ ‘stressed out’ and ‘how to disconnect’ […]
Latest work FCB Artgroup – “New Year Fares”
FCB Artgroup has launched a new print campaign created for Global Air, to encourage more people to book a flight and enjoy their favorite spots for travel to celebrate the new year. The Background / Idea Campaign: “New Year fares” New year plans and preparartions are coming soon.And for the people in Kazakhstan, destinations such as Rome, Moscow […]
Sykes unveils 2020 travel campaign with Media Agency Group
Media Agency Group (mag) and its client Sykes Holiday Cottages have unveiled a new national broadcast campaign to hit the post-Xmas viewers and drive bookings to its stunning collection of properties across the UK. The campaign will hit screens on Boxing Day (26th Dec) and offers holiday makers from couples to families, groups to those with […]
Lonely Planet and Ford partner in major promotional deal
Leading travel media brand, Lonely Planet, and Ford Motor have joined forces to celebrate the debut of the all-new 2020 Ford Explorer. In a three-month, multi-platform collaboration beginning late-October 2019, Lonely Planet will feature a series of custom travel content, created specifically for this partnership, across its online ecosystem and will also launch large-scale out-of-home […]
TripAdvisor turns to Mother to lead new creative launch
TripAdvisor, the world’s largest travel guidance platform, announced that Mother, an independent creative company with offices in London, New York, Los Angeles, and Shanghai, will be the brand’s new global creative agency of record. The business will be led out of its New York office. “In a world where divisions continue to grow among us, […]
KLM celebrates its centenary with 100 years of progress
KLM Royal Dutch Airlines is exactly one hundred years old on October 9. Founded in 1919, KLM is the first commercial airline that is still flying under its original name to reach this milestone. A true pioneer in aviation, KLM is celebrating its centenary with a film that looks back at some of its remarkable […]