Brand New Galaxy’s first North American acquisition creates a unique global agency able to help clients scale e-commerce marketing business
Brand New Galaxy (BNG), one of Europe’s fastest-growing privately-owned holding companies, announces acquisition of content26, a digital agency providing many of the world’s most recognized brands with advertising and content on Amazon. Brand New Galaxy continues to increase its global footprint with expansion into North America through acquisition of content26, a digital agency headquartered in […]
Full 120 second advert launches on 3rd November at 8.15pm, during The Great British Bake Off on Channel 4
The advert tells an inspiring story of tenacity, friendship and family and features an original arrangement of
“The Show Must Go On” by Queen
Amazon today launches a global Christmas TV ad campaign which follows a young, talented ballet dancer as she prepares for the role of a lifetime. This being 2020, things don’t go to plan, but with the support of friends and family, and her own tenacity and optimism, she delivers a spectacular performance for her awestruck neighbours. Simon […]
84 percent of Amazon shoppers are planning to make purchases during the Christmas shopping period
Amazon shoppers are planning to do 39 percent of their Christmas Shopping on Amazon this year
Black Friday is the most important sales event this quarter for the 25-44 age group
Technology is anticipated to be the most popular category
Delivery time is the number one factor driving purchase preference for UK shoppers
In what is set to be the biggest Q4 ever, Amazon shoppers are anticipated to spend a whopping £400 each on the ecommerce site in the lead up to Christmas, according to new research commissioned by Molzi. UK Amazon shoppers intend to make 39 percent of Christmas-related purchases on the site, with the 45-54 age group […]
Global WPP media agency Mindshare today announces the launch of the Tommy’s Midwife Voice Skill as part of its partnership with pregnancy research and information charity Tommy’s. The Skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions that can cause many pregnant women anxiety or […]
Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]
Following a competitive pitch, PZ Cussons has appointed Emergent Retail, a division of Threepipe, to reinvigorate its Amazon strategy across the Personal Care and Beauty Divisions, which includes brands such as St Tropez, Sanctuary Spa, Fudge Professional, Imperial Leather, Original Source and Carex. Emergent has restructured the Amazon Media Services (AMS) accounts and is managing […]
UK based CSM Live worked with AMAZON STUDIOS & AKQA in North America to deliver an experiential activation to take viewing experiences to dizzying new heights.
‘Some reach for the stars, others push people towards them’ To celebrate the hugely anticipated stateside release of Amazon Original movie, The Aeronauts, nothing short of groundbreaking (or sky-soaring) would do! Amazon Studios wanted to showcase and reflect the movies narrative of curiosity and innovation in a truly unique way; engaging with viewers like never […]
What will Black Friday shoppers be looking for from brands on Amazon? “Deep discounts on big ticket items will be top of shopping lists this Black Friday – which means retailers will have to source the right deals to meet consumer demand. Amazon is no different. “But despite slashed prices, the overall value of consumer […]
SMP, the shopper marketing specialist, is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon. Melody has been launched to help brands turn searches into sales on Amazon through the creation and deployment of ecommerce advertising. The new agency builds on SMP’s position as part of Amazon’s […]
Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But the 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon retained their hold on […]
