Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]
Following a competitive pitch, PZ Cussons has appointed Emergent Retail, a division of Threepipe, to reinvigorate its Amazon strategy across the Personal Care and Beauty Divisions, which includes brands such as St Tropez, Sanctuary Spa, Fudge Professional, Imperial Leather, Original Source and Carex. Emergent has restructured the Amazon Media Services (AMS) accounts and is managing […]
UK based CSM Live worked with AMAZON STUDIOS & AKQA in North America to deliver an experiential activation to take viewing experiences to dizzying new heights.
‘Some reach for the stars, others push people towards them’ To celebrate the hugely anticipated stateside release of Amazon Original movie, The Aeronauts, nothing short of groundbreaking (or sky-soaring) would do! Amazon Studios wanted to showcase and reflect the movies narrative of curiosity and innovation in a truly unique way; engaging with viewers like never […]
What will Black Friday shoppers be looking for from brands on Amazon? “Deep discounts on big ticket items will be top of shopping lists this Black Friday – which means retailers will have to source the right deals to meet consumer demand. Amazon is no different. “But despite slashed prices, the overall value of consumer […]
SMP, the shopper marketing specialist, is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon. Melody has been launched to help brands turn searches into sales on Amazon through the creation and deployment of ecommerce advertising. The new agency builds on SMP’s position as part of Amazon’s […]
Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But the 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon retained their hold on […]
Amazon has launched a campaign in partnership with global publisher PinkNews to boost inclusion in schools by celebrating the importance of teaching LGBT+ diversity through literacy. The campaign launches on Thursday, July 4 with the roll out of Amazon’s LGBT+ Reading Roadshow, the UK’s first ever UK-wide LGBT+ reading programme. Designed for secondary schools, the […]
The average American reads about four books a year, which is quite a small number – and one that’s even smaller in Brazil. But, as the literary market gets back on its feet (according to Nielsen Bookscan, sales in 2018 grew about 5% over the previous year), the new bookshelf stars are not the great […]
Alzheimer’s Society, McCann Worldgroup in Europe, and MRM//McCann Frankfurt are launching My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together […]
Mindshare, part of WPP, and Sanofi, the global healthcare leader, have launched the UK’s first brand-led pollen alert on Amazon’s Alexa platform. In addition to being market-leading within the consumer health space, it is also the first voice-activated skill to use hyper-local data to notify users about high pollen counts in their postcode. It is […]