Tommy’s partners with Mindshare to launch Tommy’s Midwife Voice Skill ahead of schedule to help alleviate anxiety amid the COVID-19 crisis

Tommy’s partners with Mindshare to launch Tommy’s Midwife Voice Skill ahead of schedule to help alleviate anxiety amid the COVID-19 crisis

Global WPP media agency Mindshare today announces the launch of the Tommy’s Midwife Voice Skill as part of its partnership with pregnancy research and information charity Tommy’s. The Skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions that can cause many pregnant women anxiety or […]

Artefact launches Amazon Scheduler tool

Artefact launches Amazon Scheduler tool

Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]

PZ Cussons Appoints Emergent Retail for Amazon Sales Success in UK

PZ Cussons Appoints Emergent Retail for Amazon Sales Success in UK

Following a competitive pitch, PZ Cussons has appointed Emergent Retail, a division of Threepipe, to reinvigorate its Amazon strategy across the Personal Care and Beauty Divisions, which includes brands such as St Tropez, Sanctuary Spa, Fudge Professional, Imperial Leather, Original Source and Carex. Emergent has restructured the Amazon Media Services (AMS) accounts and is managing […]

World’s largest digital display on a hot air balloon for Amazon Prime Video’s Aeronauts Launch

UK based CSM Live worked with AMAZON STUDIOS & AKQA in North America to deliver an experiential activation to take viewing experiences to dizzying new heights.

World’s largest digital display on a hot air balloon for Amazon Prime Video’s Aeronauts Launch

‘Some reach for the stars, others push people towards them’ To celebrate the hugely anticipated stateside release of Amazon Original movie, The Aeronauts, nothing short of groundbreaking (or sky-soaring) would do! Amazon Studios wanted to showcase and reflect the movies narrative of curiosity and innovation in a truly unique way; engaging with viewers like never […]

Comment: The relationship between Amazon and Black Friday

Comment: The relationship between Amazon and Black Friday

What will Black Friday shoppers be looking for from brands on Amazon? “Deep discounts on big ticket items will be top of shopping lists this Black Friday – which means retailers will have to source the right deals to meet consumer demand. Amazon is no different. “But despite slashed prices, the overall value of consumer […]

Amazon launches campaign with PinkNews to boost inclusive education in schools

Amazon launches campaign with PinkNews to boost inclusive education in schools

Amazon has launched a campaign in partnership with global publisher PinkNews to boost inclusion in schools by celebrating the importance of teaching LGBT+ diversity through literacy. The campaign launches on Thursday, July 4 with the roll out of Amazon’s LGBT+ Reading Roadshow, the UK’s first ever UK-wide LGBT+ reading programme.  Designed for secondary schools, the […]

New Alzheimer’s Society supported Alexa Skill to help people living with dementia stay independent

New Alzheimer’s Society supported Alexa Skill to help people living with dementia stay independent

Alzheimer’s Society, McCann Worldgroup in Europe, and MRM//McCann Frankfurt are launching My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together […]

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