Wellsoon From Practice Plus Group Launches TV Debut “Back to your Best”

Wellsoon From Practice Plus Group Launches TV Debut “Back to your Best”

Today, Practice Plus Group, one of the country’s largest independent providers of NHS services, debuts its first TV campaign for its self-pay surgery brand, Wellsoon. “Back to your Best” is a 30-second spot created by BC2, Bountiful Cow’s brand consultancy and the groups in-house creative shop Supernova, with ECD Barnaby Girling, Agile Films, and illustration […]

New Research Establishes the Impact of Adopting Relative Advantage as the Growth Principle for Challenger Brands

New Research Establishes the Impact of Adopting Relative Advantage as the Growth Principle for Challenger Brands

Exclusive research released today by Bountiful Cow, a leading independent UK media agency, proves that brands adopting Relative Advantage growth principles can deliver a significant uplift across brand metrics and business performance. Analysis of 236 advertising campaigns from the IPA Databank, demonstrated the impact of Relative Advantage as a growth framework, that is particularly relevant […]

Bountiful Cow Launches Brand Consultancy BC²

Bountiful Cow Launches Brand Consultancy BC²

BC2 will help brands to unlock their full growth potential with a modular approach to accessing products and services designed to grow brand equity and business performance. Bountiful Cow, a leading independent media agency, has introduced a new brand consultancy, offering specialised services to address the full spectrum of growth challenges facing brands today. Named […]

Beauty Pie Unveils “No Catch” Brand Awareness Drive This Summer

Beauty Pie Unveils “No Catch” Brand Awareness Drive This Summer

Today, Beauty Pie, the disruptive direct-to-consumer beauty brand, unveiled “No Catch”, their new creative proposition highlighting their accessibility compared to other prohibitively expensive luxury beauty brands that ‘cut you out.’ The campaign runs for six weeks from today and leverages TV and OOH to broaden reach and amplify awareness and consideration. Beauty Pie, known for […]

Ernest Jones Celebrates “Real Love Stories” This Valentine’s Day

<strong>Ernest Jones Celebrates “Real Love Stories” This Valentine’s Day</strong>

Ernest Jones has launched their Valentine’s Collection in a multi-channel campaign that see’s the brand debuting content and inspiration on Pinterest for the first time. Leading high street jeweller, Ernest Jones, has launched a new multi-channel campaign in the run up to Valentine’s Day to showcase their range of “Gifts For Every Love Story”. With […]

UNITED24 Bolsters Aid Effort To Ukraine Using Tactical OOH Media

UNITED24 Bolsters Aid Effort To Ukraine Using Tactical OOH Media

UNITED24, the global aid initiative launched to help war torn Ukraine, is working with London-based independents Pablo and Bountiful Cow to raise awareness of the continued invasion in Ukraine. The OOH drive runs nationwide on Clear Channel’s roadside digital screens and JACK’s (part of BUILDHOLLYWOOD) street posters. Created by Pablo, in partnership with Ukrainian illustrator, […]

Numan Debut’s Inertia Man in Latest TV & OOH Drive

Numan partners with top film industry creators to launch new animated campaign.

Numan Debut’s Inertia Man in Latest TV & OOH Drive

Numan, the leading digital platform for men’s health, has launched a stop-motion TV campaign debuting new characters ‘Inertia Man’ and straight-talking action hero Dunks. The campaign, planned and booked by Bountiful Cow, is designed to address inaction with a series of creatives targeting men across TV and OOH, with the simple call to action to […]

Numan Addresses Erectile Dysfunction with “Fix Yours” DOOH Drive

Numan Addresses Erectile Dysfunction with “Fix Yours” DOOH Drive

Numan launches provocative large-format digital OOH campaign to break down the taboo and embarrassment that can often prevent men from seeking medical help for erectile dysfunction. Numan, a digital platform for men’s health, has launched a nationwide digital OOH campaign in a mission to normalise men’s health concerns and address erectile dysfunction. The digital OOH […]

EDF Energy drives low carbon revolution with new ‘Generation Electric’ campaign

EDF Energy drives low carbon revolution with new ‘Generation Electric’ campaign

EDF Energy, one of the UK’s largest producer of low carbon electricity, is aiming to inspire an electric revolution to create a cleaner future with a new consumer campaign. ‘Generation Electric’ brings to life the concept of a growing movement of consumers whose relationship with energy is changing. The campaign signals a new brand position […]