Ernest Jones has launched their Valentine’s Collection in a multi-channel campaign that see’s the brand debuting content and inspiration on Pinterest for the first time.
Leading high street jeweller, Ernest Jones, has launched a new multi-channel campaign in the run up to Valentine’s Day to showcase their range of “Gifts For Every Love Story”. With a special focus on engagement rings and diamond jewellery – the media strategy is crafted by Bountiful Cow and aims to target happy couples in retail locations using OOH, print, and digital.
The creative was developed in house by Ernest Jones in partnership with Chilli Worldwide and features a range of Valentine’s gifting options before panning to a man and woman sharing an embrace after the man has presented an engagement ring. The call to action encourages customers to share their own love stories at www.ernestjones.co.uk/lovestories for a chance to win a gift card.
The digital OOH campaign, planned by Bountiful Cow and bought by Kinetic, runs on large-format Screens and digital 6 sheets in retail environments across the UK. Print supports the OOH in showcasing Ernest Jones’ Valentine’s collection, along with geo-targeted display activity running in proximity to the stores and OOH locations to build frequency across channels. Social outreach focuses on Meta and Pinterest with messaging that encourages shoppers to book an appointment instore.
Gillian Connor, Head of Brand & Marketing at Signet UK added: “Valentine’s Day is one of the biggest moments of the year for marriage proposals and we love helping couples to find their perfect engagement ring. We offer engagement ring appointments with our diamond experts for a more personalised, special experience. This Valentine’s, we’re excited to celebrate love stories by asking customers to share their special moments with us at www.ernestjones.co.uk/lovestories’
Adam Foley, CEO at Bountiful Cow said: “Love is in the air, and we want to give couples the nudge to take their story to the next level. More and more couples buy rings together these days and using digital OOH screens in shopping malls is a sure way to reach them when they’re spending time together surrounded by valentine’s messages.”
Source: Bountiful Cow
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