Paco Rabanne launches opulent Express Delivery pop-up experience

- Exclusive Christmas experience inspired by brand’s number one selling 1 Million and Lady Million fragrances - Activation developed in partnership with creative agency ELVIS

Paco Rabanne launches opulent Express Delivery pop-up experience

Paco Rabanne is launching an exclusive two-night Christmas pop-up experience at the Hydraulic Power Station in Wapping, inspired by its number one selling 1 Million and Lady Million fragrances. The brand experience was created in partnership with creative agency ELVIS. Paco Rabanne selected ELVIS to create a multi-faceted campaign for the crucial pre-Christmas period, with the objectives of […]

WONDER London expands creative team with seven new hires

WONDER London expands creative team with seven new hires

Brand Experience agency WONDER London, announced the appointment of seven new hires to bolster the creative team – all of whom will be reporting directly into Design Director, David Crease. As WONDER looks to enhance their creative offering, the new appointments have been a big focus to kick off 2019. The hires include Quentin Segard […]

Slice to rebrand as ENGINE Brand Experience

Slice to rebrand as ENGINE Brand Experience

Brand experience agency Slice, part of ENGINE, will rebrand to ENGINE Brand Experience, effective immediately. In its 20-year history, Slice has delivered award-winning brand experiences for some of the biggest brands globally, transforming how they engage with consumers in an innovative and meaningful way.  Following ENGINE’s restructure at the beginning of the year to one […]

WPP creates new brand experience agency VMLY&R

WPP creates new brand experience agency VMLY&R

WPP announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for […]

BD Network Spreads the Experience for Lurpak Softest

BD Network Spreads the Experience for Lurpak Softest

Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]

Nike Strike Night is revealed as the top brand experience for social engagement

Nike Strike Night is revealed as the top brand experience for social engagement

 Global creative agency, Imagination, reveals the 10 most effective live brand experiences in its first Connected Experiences Index. Created in collaboration with global Social Intelligence platform Synthesio, the Index is compiled from the winning entries of the 2017 Campaign Event Awards, Cannes Lions events category, D&AD events category and The Drum Event Awards, and […]

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