Innovative tool transforms packaging into interactive brand experiences and enables a direct dialogue with consumers Koenig & Bauer Kyana is presenting its new digital tool, AURAVEO, at DMEXCO 2025. With this tool, the company is expanding its digital portfolio to include the Digital Experience Platform, which was first showcased as a proof of concept at […]
Created by Founders Agency, the luxe porta-potty activation brought the party to the Buffalo Bills Tailgate Tailgates are synonymous with beer, but beer’s carbonation leads to one of football’s least glamorous traditions: long lines for porta-potties. This past weekend, Lipton Hard Iced Tea turned that universal pain point into an opportunity with V.I.PEE—the clean, no-line, […]
Blackjack Promotions, the UK’s leading travel retail and brand experience specialist, is strengthening its senior leadership team with the appointment of Richard Simkins as Head of Creative Partnerships. Joining from a consultancy background, Richard brings with him 20 years of experience in the creative industry. For the past decade, he has led innovation teams to devise and deliver outdoor advertising and experiential campaigns for some of the world’s most well-known brands. In his role at […]
Erika Morton appointed Managing Director
The Park has today officially announced its expansion into Australia. The brand experience agency launched its London office in 2018 and has been going from strength to strength ever since. It was recently awarded Startup of the Year by The Drum Awards. The Australian operations will be led by local Managing Director, Erika Morton who […]
- Exclusive Christmas experience inspired by brand’s number one selling 1 Million and Lady Million fragrances - Activation developed in partnership with creative agency ELVIS
Paco Rabanne is launching an exclusive two-night Christmas pop-up experience at the Hydraulic Power Station in Wapping, inspired by its number one selling 1 Million and Lady Million fragrances. The brand experience was created in partnership with creative agency ELVIS. Paco Rabanne selected ELVIS to create a multi-faceted campaign for the crucial pre-Christmas period, with the objectives of […]
Major League Baseball (MLB), announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]
Marking its second year sponsoring the Virgin Money London Marathon, global athletic leader New Balance is bringing an unexpected energy boost to runners during this year’s race, just as they need it most; the dreaded Mile 24. The Blackfriars section of the Virgin Money London Marathon course is notorious among runners, due to its long […]
Brand Experience agency WONDER London, announced the appointment of seven new hires to bolster the creative team – all of whom will be reporting directly into Design Director, David Crease. As WONDER looks to enhance their creative offering, the new appointments have been a big focus to kick off 2019. The hires include Quentin Segard […]
Brand experience agency Slice, part of ENGINE, will rebrand to ENGINE Brand Experience, effective immediately. In its 20-year history, Slice has delivered award-winning brand experiences for some of the biggest brands globally, transforming how they engage with consumers in an innovative and meaningful way. Following ENGINE’s restructure at the beginning of the year to one […]
WPP announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for […]