Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]

Gumtree launches new ad campaign to bring to life the power of uniting neighbourhoods

Gumtree launches new ad campaign to bring to life the power of uniting neighbourhoods

Gumtree, the UK’s biggest buying and selling community, will launch a new advertising campaign, The Neighbourhood’s Good, on Saturday 12th January, emphasising the brand’s role in creating a sense of community purpose and local pride. Used by one in three people in the UK[, Gumtree is aiming to highlight the connections made between its users as they […]

Rightmove and Fold7 focus on growing families in latest ad ‘Outnumbered’

Rightmove and Fold7 focus on growing families in latest ad ‘Outnumbered’

Fold7 announced the launch of the next spot in the “When life moves, make your Rightmove” campaign.  The campaign continues to focus on the dynamics of change in our lives – using relatable day-to-day experiences to inspire people to reassess their current home environments and consider whether their homes still match their needs and ambitions. This specific […]

Creative agency Fold7 appoints Michelle Hickey as Head of Production

Creative agency Fold7 appoints Michelle Hickey as Head of Production

Creative advertising agency Fold7 announced the appointment of Michelle Hickey as Head of Production. Michelle will lead Fold7’s film, video and content production department, reporting into Ryan Newey, founder and Chief Creative Officer. With this new appointment, Fold7 aims to continue driving the evolution of the production department. Michelle will be accountable for supporting and […]

NABS’ #RideAdland challenge returns in October

NABS’ #RideAdland challenge returns in October

NABS has thrown down the gauntlet to the media and advertising industry with 2017’s #RideAdland, which revs up on 5th October 2017. The second year of the industry cycle challenge sees a total of 30 teams competing in the cross-industry tournament – the 50km Fun Race and 130km Epic Race – across a virtual London […]

Hilton launches its biggest campaign ever in push to battle third party travel sites

Hilton launches its biggest campaign ever in push to battle third party travel sites

Hilton is launching the biggest global campaign in its 97-year history called ‘Stop Clicking Around’ that encourages travellers to book rooms directly through the brand instead of hunting around on other sites like Expedia to find the lowest prices. The international hotel chain’s latest initative attempts to show consumers the perks of joining and booking […]