Fold7 and Gumtree launch second phase of its “The Neighbourhood’s Good” campaign

Gumtree and Fold7 have launched the second phase of their latest creative campaign, with a series of out of home activations based around the power of shopping local.

The work follows on from the launch of “The Neighbourhood’s Good” TV ad in January, which formed the first phase of a 360 campaign.

The activations, which play on the importance of neighbours and how the brand enables people to find thing they need or would like to sell in their very own community, will be released in stages across a period of two weeks at various London locations.

Source: Fold7

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