Brazilian tennis player from Vila Kadi, Porto Alegre, served the first ceremonial serve at the Miami Open, initiating a new tradition in the tournament

By on    Experiential, Latest, Marketing  

Brazilian tennis player from Vila Kadi, Porto Alegre, served the first ceremonial serve at the Miami Open, initiating a new tradition in the tournament

The initiative by Itaú Unibanco celebrates its 17-year partnership with the tournament; the chosen athlete is Rafael Padilha, a talent from the Rede Tênis Brasil project supported by the bank, who was in Miami to serve the first ball In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated […]

Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been

By on    Innovation, Latest, Marketing, Mobile  

Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been

Itaú Unibanco imagines women’s football without Brazil’s four-decade long ban. To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from […]