SPECSAVERS PARTNERS WITH RICK ASTLEY TO LAUNCH ‘THE MISHEARD VERSION’, AN INTEGRATED CAMPAIGN TO RAISE AWARENESS AND REDUCE STIGMNA AROUND HEARING LOSS

SPECSAVERS PARTNERS WITH RICK ASTLEY TO LAUNCH ‘THE MISHEARD VERSION’, AN INTEGRATED CAMPAIGN TO RAISE AWARENESS AND REDUCE STIGMNA AROUND HEARING LOSS

Rick re-records iconic hit single ‘Never Gonna Give You Up’ to highlight how everyone’s hearing is different Specsavers today unveils a new, integrated marketing campaign fronted by music legend, Rick Astley, to get the nation talking and thinking differently about their hearing. To kick-start that national conversation, Rick has re-recorded his iconic 80s hit single […]

ASICS ENLISTS INACTIVE MIND GAMERS IN NEW GLOBAL CAMPAIGN

<strong>ASICS ENLISTS INACTIVE MIND GAMERS IN NEW GLOBAL CAMPAIGN</strong>

Could exercise be a simple solution to sharpen the mind and improve mental performance?​ That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’.  The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Sound Body’ purpose in action and motivate more people to move by showing the power of exercise to […]

Lewis Capaldi auctions his own pre-twisted, licked and dunked OREO cookies in new content push

Lewis Capaldi auctions his own pre-twisted, licked and dunked OREO cookies in new content push

OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]