ASICS ENLISTS INACTIVE MIND GAMERS IN NEW GLOBAL CAMPAIGN

<strong>ASICS ENLISTS INACTIVE MIND GAMERS IN NEW GLOBAL CAMPAIGN</strong>

Could exercise be a simple solution to sharpen the mind and improve mental performance?​ That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’.  The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Sound Body’ purpose in action and motivate more people to move by showing the power of exercise to […]

Lewis Capaldi auctions his own pre-twisted, licked and dunked OREO cookies in new content push

Lewis Capaldi auctions his own pre-twisted, licked and dunked OREO cookies in new content push

OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]