MarComm News chatted exclusively with John Macbeth, Sales Director at Hoopla Digital
How can immersive brand experiences deliver value, purpose, and structure to an ad campaign? – MarComm News Q&A with Hoopla Digital
Studio of Art & Commerce and makemepulse create a unique opportunity to connect with nature from the palm of your hand
This year marks the centenary of Weleda, the world’s leading manufacturer of certified natural and organic cosmetics and anthroposophic pharmaceuticals. To celebrate this important milestone, and the company’s ongoing mission to connect people with nature, they have launched ‘The Open Garden’, an immersive online platform – created by Studio of Art & Commerce and makemepulse – which allows anyone not able […]
Viewtoo, an immersive agency based in Italy, created a free augmented reality (AR) tool to guide people on how to use face masks effectively. The company recognises that many people are unsure of how to use the masks correctly in order to keep themselves and others safe, potentially leading to new cases as people head […]
Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the SEA LIFE Trust’s (SEA LIFE’s partner charity) world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six […]
June 12 sees the launch of Rebel Vision, a music entertainment business that produces iconic, unique and unforgettable immersive concert screenings from the world’s greatest bands enabling music-lovers to experience the concerts as if they were there. Rebel Vision is re-inventing the way that audiences experience iconic concerts with an innovative format that fuses music, […]
McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s tasked partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its […]
Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]
Manchester design agency LOVE has beaten off stiff competition to win a three-way pitch to design an immersive Gin Distillery Experience in Manchester, for Quintessential Brands owned, Thomas Dakin. The multi award-winning agency has a long-standing track record in designing innovative consumer experiences around the world, from the award-winning Johnnie Walker Houses in Asia, to […]
Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. A golden feast for all the senses, the PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering […]
Independent global creative agency Imagination announced the launch of #BeeCause. This campaign aims to raise awareness of the vital role bees play in human survival and provoke action among Londoners to help save bees via planting. Imagination’s Academy Project was formed to give the industry recruits a chance to design their own concept and deliver a […]