SEA LIFE Trust & HeyHuman unveil series of immersive installations to promote their first conservation project

SEA LIFE Trust & HeyHuman unveil series of immersive installations to promote their first conservation project

Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the SEA LIFE Trust’s (SEA LIFE’s partner charity) world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six […]

Rebel Vision launch immersive entertainment business with screening of Rolling Stones’ Havana Moon concert

Rebel Vision launch immersive entertainment business with screening of Rolling Stones’ Havana Moon concert

June 12 sees the launch of Rebel Vision, a music entertainment business that produces iconic, unique and unforgettable immersive concert screenings from the world’s greatest bands enabling music-lovers to experience the concerts as if they were there. Rebel Vision is re-inventing the way that audiences experience iconic concerts with an innovative format that fuses music, […]

McDonald’s announces Festival Tour with immersive McNuggets experience

McDonald’s announces Festival Tour with immersive McNuggets experience

McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s tasked partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its […]

Imagination China builds vivo’s industry-first concept store experience

Imagination China builds vivo’s industry-first concept store experience

Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]

Paco Rabanne fragrances to create an immersive Christmas Market experience

Paco Rabanne fragrances to create an immersive Christmas Market experience

Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. A golden feast for all the senses, the PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering […]

Imagination Academy and Bermondsey Street Bees create #BeeCause campaign

Imagination Academy and Bermondsey Street Bees create #BeeCause campaign

Independent global creative agency Imagination announced the launch of #BeeCause. This campaign aims to raise awareness of the vital role bees play in human survival and provoke action among Londoners to help save bees via planting. Imagination’s Academy Project was formed to give the industry recruits a chance to design their own concept and deliver a […]