Parallel’s mission is a world first: to put the customer’s voice into every ad impression, using digital twins to identify where ads will resonate most Rob Hall, co-founder of Playground xyz, the attention-based advertising platform acquired by GumGum in 2021, today announced his return to adtech with the launch of Parallel, an industry-first platform introducing […]
Mother Design Shop is a store in the West Adams neighborhood of Los Angeles dedicated to analog craft in various forms. A small collection of well-designed things, most of which are for sale in exchange for money or the explicit promise of creative commissions. An excuse to showcase objects and initiatives from our favorite people, […]
Wonderhood Studios and The Diversity Standards Collective have joined forces to launch the Campaign Inclusion Charter to boost inclusion and representation in advertising and are now urging agencies and in-house teams to sign up too. The new initiative is intended to embed inclusion throughout the creative process, ensuring creative work genuinely reflects the audiences it […]
The expansion sees Haygarth’s Steve Rogers join as ECD of VCCP’s Retail and Experience team, with global appliance leader De’Longhi Group signed as inaugural client for the new offering Integrated global challenger network, VCCP, today announces an evolved era for its retail and commerce capabilities, launching a dedicated Retail Media division and appointing industry heavyweight […]
Without creates new brand for Club Condor to bring unprecedented golf club to central London Strategic branding agency Without has unveiled a new brand for Club Condor, London’s first exclusive destination for the urban golfer built around the complete game of golf. Set within a historic former bank at no.1 Fleet Street, Club Condor will offer an […]
CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, is today launching Nutcake, an AI-powered assistant designed to help brands and agencies run creator marketing faster, smarter and with less manual effort. This marks a significant evolution for the business, founded in 2020 by Tim […]
Integrated campaigns for Protein Bowls and Complete Health+ roll out nationally across social, video, and digital Colossus has rolled out two new integrated campaigns for Wellness Pet Food, supporting the launch of Wellness Complete Health+ and Wellness Protein Bowls. Titled “Plus Up Every Mouthful” and “A Taste for the Finer Things,” respectively, the work is running nationally […]
Combined agency unites two top-tier Amazon specialists under a single brand to deliver expanded capabilities and deeper expertise to e-commerce clients The EVOQ Group, a strategic collective of independently owned, best-in-class marketing agencies, today announced its acquisition of Red View Ventures, an Amazon specialty agency known for its work driving growth for e-commerce brands on the […]
Crossfire Hurricane, the Rolling Stones’ premium rum launching globally this month with Kite Drinks in collaboration with Universal Music Group and global rum authority Ian Burrell, arrives with a complete brand reconstruction delivered by Fred & Farid New York. The agency was responsible for the brand positioning, the visual identity, the print poster campaign, the […]
Building on the insight that the same 24 years that separated Brazil’s third and fourth World Cup titles now separate the fifth title from a possible sixth, the campaign connects football to the whisky maturation process and offers exclusive experiences featuring the rare liquid. Few moments have the power to unite the world around a […]