Aspiring rappers gather before French hip hop legends in this industrial, slightly surreal, trailer for season 5 of Netflix’s hit rap competition Nouvelle École (streaming as Rhythm & Flow France in the UK and US). The Season 5 trailer launched online on Friday, 24 July. It was produced by Dissidence and directed by LateMilk, with VFX from […]
To bring a global brand into South Korea, GUT Singapore didn’t import a campaign, but built an entire brand world using a mark sitting inside NÜTRL’s name all along. The idea started with an untapped detail: the umlaut (Ü) in NÜTRL’s name. Reinterpreted as a smile, GUT Singapore transformed a simple typographic mark into NÜTRL’s […]
New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops The MX Group today announced the launch of GlobalAgility, a new global B2B marketing proposition bringing together seven independent agencies to challenge the traditional global agency model by building bespoke international teams around clients rather […]
The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The Trade Desk is the first […]
New solution enables brands, agencies and publishers to commission award-winning production talent across any discipline from a verified network of over 8,000 filmmakers across 120+ countries Tech-powered production company Untold Fable today announced the launch of a new talent sourcing platform that enables brands, agencies and publishers to commission award-winning and emerging creative talent from its global […]
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience Imagine getting to play football in locations never before possible, from coastal shorelines to alpine settings. In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo (Z.A.K.), has launched the Super, Natural British Columbia Home Pitch: A Football Experience. Taking place from […]
AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media and marketing decisions, today launched AudienceAI Assistant, a new solution that […]
Imagination is the medium in over one hundred OOH executions running throughout the year across the D.C. metro area The National Geographic Society has officially opened the doors of the National Geographic Museum of Exploration, a physical manifestation of the Society’s over 138-year mission to use the power of science, exploration, education and storytelling to illuminate and protect […]
Mobile-first digital platform, created by Synoptic Office, launches to coincide with America 250 Song of America, a Hampsong Foundation project originally in collaboration with the Library of Congress, today unveils its newly redesigned website, a mobile-first digital platform that invites audiences to experience the history of the United States through poetry and song. Timed to […]
New creative company brings together strategy, brand, advertising, design and production for integrated, end-to-end creative work Multidisciplinary creative studio Hornet today announces the launch of full-stack sister creative company Perfect Stranger, offering brands a fully integrated approach to brand strategy, design and advertising production. Created in response to growing demand for more agile creative partners, Perfect Stranger combines agency-level […]